Carlos Hernandez Email & Phone Number

United States

Rochester, New York, Us

• Manage the development, execution, and measurement of digital and media marketing initiatives across paid, owned, and earned channels designed to build brand awareness and engagement with target audiences including current and prospective employees, media, and investors, enhance company reputation and help drive business objectives• Manage cbrands.com design/development including proactive content management, regular updates, and functionality, to align with company priorities and brand standards to continue to build company reputation for media, investors, and prospective employees• Collaborate with internal IT team and external agency partners on functionality and design enhancements• Collaborate with external agencies and technology vendors for digital and social media related projects including social listening, reporting, and posting content

Tampa, Florida, Us

I am the owner, editor, and author of the food blog website CarlosEats.com. I maintain the design, development, and content writing and editing for the site. I have partnered with numerous entities through my blog including Visit Tampa Bay, City of Tampa, Metropolitan Ministries, Visit Orlando, Visit Sarasota, and more.

New York, Ny, Us

• Write and deliver high quality and researched articles covering local businesses, restaurants, city news, and more• Over 100 articles written to website• Writer for daily e-mail newsletters including the Tampa Daily, Orlando Daily, Miami Daily, and the Houston Daily with over 900 e-mails delivered to 30,000+ people

Mountain View, Ca, Us

• Contribute news stories about Tampa, Orlando, and San Francisco• Reached over 1,000 subscribers to contributor profile• Over 1 million impressions and over 35,000 views on articles through the NewsBreak app

• Manage client social media channels (Facebook, Twitter, Instagram, Pinterest, Tumblr, Snapchat, Google+)• Organize events to help boost client presence and revenue• Connect with bloggers and influencers to increase client brand awareness on the internet• Write press-releases and blog posts to help client media presence and generate web traffic• Create graphics and flyers using Adobe Photoshop and Canva• Track client social media analytics using Facebook Insights, Bitly, Buffer, etc.

Franklin, Tennessee, Us

• Manage social media channels (Facebook, LinkedIn, Instagram, YouTube, TikTok)• Create graphics and flyers using GIMP and Canva, videos with Kapwing• Creates digital marketing for websites, emails, social media, and blogs.• Utilize social media marketing tools to create and maintain the company brand(s).• Collaborate with marketing, sales, design, and content teams to optimize customer experience and build brand consistency.• Create content strategies for print and digital media.• Collaborates with marketing professionals to develop social media marketing campaigns.• Analyzes the company’s digital marketing and social media strategies to identify strategic weaknesses and make recommendations for improvements.• Collects search engine and web traffic analytics; reviews data for patterns, then makes recommendations for optimal site exposure based on this data.• Establish key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.• Identify and monitor audience’s preferences and recommends new campaign strategies.• Promotes and attend special events and functions; promotes and reports on corporate milestones and activities such as company goals and projects; new products or services; community service activities; and new hires, promotions, and retirements.

Tampa - Historic Ybor City, Florida, Us

• Manage Brisk Coffee social media channels (Facebook, Instagram)• Create e-mail marketing campaigns to clients• Manage 22nd Street Coffee social media (Facebook, Instagram, Twitter)• Track success of social media programs and generate new strategies for growth• Event planning at 22nd Street Coffee• Handle all public relations outreach

• Lead and manage social media channels, report analytics (Facebook, Instagram, Twitter)• Planned and promoted major food festivals including annual Blueberry Festival • Reputation Management (Yelp, Google Reviews, TripAdvisor)• Influencer Marketing (Instagram, Bloggers)• Public Relations work including media outreach, press release writing, and planning television bookings

Atlanta, Ga, Us

Contribute articles to the Daily Loaf food blog, dining guides, and restaurant news.

Boston, Massachusetts, Us

• Engage students to raise awareness for the Windows brand and other Microsoft products• Circulate marketing materials and promotional items• Conduct hands-on, peer-to-peer trials of Windows and other Microsoft products

New York, Ny, Us

-Weekend and Events Editor for North Pinellas Patch branches (Largo, Clearwater, Dunedin, Palm Harbor)-Manage North Pinellas Patch social networks including Facebook, Twitter, and Pinterest

Lead international English-learning students in group discussions for English-language practice

Worked in their Corporate Department assisting employees with scanning insurance documents, clerical work, and assisting departments daily tasks.

Bachelor Of Arts, International Relations And Affairs

Exchange Student

Business Management