Carlos Hernandez

Carlos Hernandez Email and Phone Number

Associate Manager, Content and Creative @ Constellation Brands
United States
Carlos Hernandez's Location
United States, United States
Carlos Hernandez's Contact Details

Carlos Hernandez personal email

About Carlos Hernandez

With over 10 years of experience in social media, journalism, and content creation, I am passionate about helping brands and businesses connect with their audiences and grow their online presence. I am currently the Digital Communications Manager at Constellation Brands, a leading international producer and marketer of beer, wine, and spirits in the U.S., Mexico, and Italy.I create engaging and informative content for websites, emails, social media, and blogs, using various tools and platforms such as GIMP, Canva, Kapwing, Facebook Insights, Bitly, and Buffer. I collaborate with marketing, sales, design, and content teams to optimize customer experience and build brand consistency. I also analyze the company's digital marketing and social media strategies to identify strategic weaknesses and make recommendations for improvements.Additionally, I run my own food blog, CarlosEats.com, where I write about local businesses, restaurants, city news, and more. I have won several awards and recognition for my blog, such as the Best of the Bay 2013 for Best Food Blogger. I have also written for various media outlets, such as Creative Loafing Tampa, Patch.com, Edible Tampa Bay, Mashed, and NewsBreak, covering a wide range of topics and genres.I am always eager to learn new skills and explore new opportunities in the digital marketing and social media field. I hold certifications from HubSpot, SEMrush, and Google in social media, SEO, and Google Ads. I have studied abroad in South Korea. My goal is to use my skills and expertise to create impactful and meaningful content that inspires and educates people.

Carlos Hernandez's Current Company Details
Constellation Brands

Constellation Brands

View
Associate Manager, Content and Creative
United States
Website:
cbrands.com
Employees:
5989
Carlos Hernandez Work Experience Details
  • Constellation Brands
    Associate Manager, Content And Creative
    Constellation Brands
    United States
  • Constellation Brands
    Digital Communications Manager
    Constellation Brands Jun 2024 - Present
    Rochester, New York, Us
    • Manage the development, execution, and measurement of digital and media marketing initiatives across paid, owned, and earned channels designed to build brand awareness and engagement with target audiences including current and prospective employees, media, and investors, enhance company reputation and help drive business objectives• Manage cbrands.com design/development including proactive content management, regular updates, and functionality, to align with company priorities and brand standards to continue to build company reputation for media, investors, and prospective employees• Collaborate with internal IT team and external agency partners on functionality and design enhancements• Collaborate with external agencies and technology vendors for digital and social media related projects including social listening, reporting, and posting content
  • Carloseats.Com
    Founder
    Carloseats.Com Apr 2010 - Present
    Tampa, Florida, Us
    I am the owner, editor, and author of the food blog website CarlosEats.com. I maintain the design, development, and content writing and editing for the site. I have partnered with numerous entities through my blog including Visit Tampa Bay, City of Tampa, Metropolitan Ministries, Visit Orlando, Visit Sarasota, and more.
  • Patch.Com
    Contributing Writer
    Patch.Com Nov 2019 - Present
    New York, Ny, Us
    • Write and deliver high quality and researched articles covering local businesses, restaurants, city news, and more• Over 100 articles written to website• Writer for daily e-mail newsletters including the Tampa Daily, Orlando Daily, Miami Daily, and the Houston Daily with over 900 e-mails delivered to 30,000+ people
  • Newsbreak
    Freelance Contributor
    Newsbreak Dec 2020 - Jun 2024
    Mountain View, Ca, Us
    • Contribute news stories about Tampa, Orlando, and San Francisco• Reached over 1,000 subscribers to contributor profile• Over 1 million impressions and over 35,000 views on articles through the NewsBreak app
  • Bacon Jam Media
    Social Media Strategist
    Bacon Jam Media May 2013 - Jun 2024
    • Manage client social media channels (Facebook, Twitter, Instagram, Pinterest, Tumblr, Snapchat, Google+)• Organize events to help boost client presence and revenue• Connect with bloggers and influencers to increase client brand awareness on the internet• Write press-releases and blog posts to help client media presence and generate web traffic• Create graphics and flyers using Adobe Photoshop and Canva• Track client social media analytics using Facebook Insights, Bitly, Buffer, etc.
  • Renal Care 360º
    Social Media Manager
    Renal Care 360º Nov 2022 - Mar 2024
    Franklin, Tennessee, Us
    • Manage social media channels (Facebook, LinkedIn, Instagram, YouTube, TikTok)• Create graphics and flyers using GIMP and Canva, videos with Kapwing• Creates digital marketing for websites, emails, social media, and blogs.• Utilize social media marketing tools to create and maintain the company brand(s).• Collaborate with marketing, sales, design, and content teams to optimize customer experience and build brand consistency.• Create content strategies for print and digital media.• Collaborates with marketing professionals to develop social media marketing campaigns.• Analyzes the company’s digital marketing and social media strategies to identify strategic weaknesses and make recommendations for improvements.• Collects search engine and web traffic analytics; reviews data for patterns, then makes recommendations for optimal site exposure based on this data.• Establish key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.• Identify and monitor audience’s preferences and recommends new campaign strategies.• Promotes and attend special events and functions; promotes and reports on corporate milestones and activities such as company goals and projects; new products or services; community service activities; and new hires, promotions, and retirements.
  • Brisk Coffee Roasters Usa
    Vice President Of Marketing
    Brisk Coffee Roasters Usa Aug 2019 - Aug 2021
    Tampa - Historic Ybor City, Florida, Us
    • Manage Brisk Coffee social media channels (Facebook, Instagram)• Create e-mail marketing campaigns to clients• Manage 22nd Street Coffee social media (Facebook, Instagram, Twitter)• Track success of social media programs and generate new strategies for growth• Event planning at 22nd Street Coffee• Handle all public relations outreach
  • Keel & Curley Winery
    Marketing Director
    Keel & Curley Winery Jan 2018 - Oct 2018
    • Lead and manage social media channels, report analytics (Facebook, Instagram, Twitter)• Planned and promoted major food festivals including annual Blueberry Festival • Reputation Management (Yelp, Google Reviews, TripAdvisor)• Influencer Marketing (Instagram, Bloggers)• Public Relations work including media outreach, press release writing, and planning television bookings
  • Creative Loafing
    Contributing Writer
    Creative Loafing Aug 2010 - Mar 2015
    Atlanta, Ga, Us
    Contribute articles to the Daily Loaf food blog, dining guides, and restaurant news.
  • Campus Entertainment, Llc
    Microsoft Windows Ucrew Representative
    Campus Entertainment, Llc Aug 2012 - May 2013
    Boston, Massachusetts, Us
    • Engage students to raise awareness for the Windows brand and other Microsoft products• Circulate marketing materials and promotional items• Conduct hands-on, peer-to-peer trials of Windows and other Microsoft products
  • Patch.Com
    Editorial Intern
    Patch.Com Jun 2012 - Aug 2012
    New York, Ny, Us
    -Weekend and Events Editor for North Pinellas Patch branches (Largo, Clearwater, Dunedin, Palm Harbor)-Manage North Pinellas Patch social networks including Facebook, Twitter, and Pinterest
  • Into Usf
    Conversation Leader
    Into Usf May 2010 - Dec 2010
    Lead international English-learning students in group discussions for English-language practice
  • Poe Financial Group
    Summer Student
    Poe Financial Group May 2006 - Aug 2006
    Worked in their Corporate Department assisting employees with scanning insurance documents, clerical work, and assisting departments daily tasks.

Carlos Hernandez Skills

Blogging Social Networking Social Media Facebook Social Media Marketing Event Planning Food Restaurant Reviews Event Management Publications Creative Writing Marketing Writing Marketing Communications Food Writing Public Relations Management Entertainment Online Marketing Instagram Market Research Press Releases Editing Advertising Video Games Copywriting Freelance Writing Snapchat

Carlos Hernandez Education Details

  • University Of South Florida
    University Of South Florida
    International Relations And Affairs
  • Yonsei University
    Yonsei University
    Exchange Student
  • Tampa Bay Technical High School
    Tampa Bay Technical High School
    Business Management

Frequently Asked Questions about Carlos Hernandez

What company does Carlos Hernandez work for?

Carlos Hernandez works for Constellation Brands

What is Carlos Hernandez's role at the current company?

Carlos Hernandez's current role is Associate Manager, Content and Creative.

What is Carlos Hernandez's email address?

Carlos Hernandez's email address is ca****@****ail.com

What schools did Carlos Hernandez attend?

Carlos Hernandez attended University Of South Florida, Yonsei University, Tampa Bay Technical High School.

What are some of Carlos Hernandez's interests?

Carlos Hernandez has interest in Civil Rights And Social Action, Human Rights.

What skills is Carlos Hernandez known for?

Carlos Hernandez has skills like Blogging, Social Networking, Social Media, Facebook, Social Media Marketing, Event Planning, Food, Restaurant Reviews, Event Management, Publications, Creative Writing, Marketing.

Who are Carlos Hernandez's colleagues?

Carlos Hernandez's colleagues are Anthony Bolton, Chris Mananquil, René García, Gianna Fosty, Vince D'andraia, Viviana Flores Pineda, Ximena Anguiano Pérez.

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