Cilla Burgmann Email and Phone Number
I bridge the gap between strategic vision and execution, leading and enabling operational and creative excellence that drives business growth and resilience. Nearly 15 years of experience building, launching and scaling multiple marketing campaigns and operational efficiency programs, managing strong stakeholder relationships, and growing high-performing, dynamic teams across APAC. My experience ranges from developing and delivering multiple B2C & B2B Campaigns, Entrepreneurship and Start Up Business Operations, Retail & Trade Enablement programs, Agency/Supplier Management programs, DEI Programs, Localisation optimisation (Translation & Copy Validation), cross-functional business process improvement across the region. My people-centric approach optimises program impact, unlocking cost savings, and empowering teams to achieve peak performance.What drives me? I thrive on tackling complex challenges, implementing proven solutions at scale, and fostering a collaborative environment built on connection. I've just launched a new venture to help Singapore-based investors navigate the Australian property market - more here at www.propertynxt.sg!More than just a leader, I'm a mother, a strategic activator, one who loves getting her hands dirty to drive meaningful change.
Property Nxt - Guiding Aussie Expats Globally To Their Next Australian Investmen
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Managing Director And Co-FounderProperty Nxt - Guiding Aussie Expats Globally To Their Next Australian InvestmenSingapore -
Sea ConsultantRetail Mediaworks Aug 2024 - PresentSingaporeConsulting on business expansion into region, specialising in marketing and business operations and development. -
Co-Founder & Director, Business Operations & MarketingProperty Nxt Mar 2024 - PresentSingaporeNewly Launched Business Venture - Singapore-based Australia Property experts and strategic planning partners. Connected with industry leaders to guide buyers to smart investments in residential and commercial real estate - saving time and building wealth. www.propertynxt.sgWe offer seamless navigation of the complexities of Australian property acquisition. Leveraging deep understanding of the Australian market and customer experience excellenceBuilding strong partnerships with a network of localised real estate specialists, mortgage brokers, tax agents and wealth managers to tailor personalised solutions -
Head Of Marketing Operations ApacGoogle Apr 2019 - May 2024Singapore- Led APAC marketing operations team and programs (12 countries, 6 teams), planning, streamlining and prioritising for seamless execution.- Grew Marketing Ops team 5X, oversee pilot, launch & implementation of programs that has grown 10x in 5 years, driving cost savings & increasing stakeholder satisfaction - Developed APAC agency roster across 12 countries, securing incremental cost savings & boosting effectiveness in supplier engagement.- Promoted to Head of Marketing Operations APAC (Nov 2022) for outstanding program and team performance -
Group Account DirectorOgilvy Mar 2016 - Apr 2019Singapore- Led a diverse portfolio of clients across various industries, including QSR, B2B insurance, and travel. - Managing P&L, optimising processes to maximise client satisfaction and hit business targets.- Bronze & 3x Silver Effie Winner for KFC campaigns driving brand turnaround.- Led client business development & execution across all channels (planning, creative, operations).- Oversaw integrated campaigns (ATL, BTL, Digital) at regional & local scales.Secured new FMCG account & boosted another by 50% margin in the first year. -
Group Marketing ManagerNorbreeze Group Dec 2015 - Mar 2016Singapore- Partnering with Marketing Director and CEO, managed and planned Annual marketing budget and set up across five group brands (Cath Kidson, Bering, Daniel Wellington, Cocomi, Joe & the Juice and Monica Vinader)- Undertook research of key emerging markets of the retail landscape for new business proposals. - Worked with the Digital team to develop a solid digital marketing plan for eCommerce watch - Embedded in the corporate operations to gain a deeper understanding of the Singapore and regional retail landscape.retailer Cocomi and managed the CRM Program, particularly focusing on EDM campaigns and gift card strategy[Role made redundant after company restructure] -
Account DirectorPlanet Ads & Design Jan 2015 - Dec 2015SingaporeAccounts: 7-Eleven, DFSG (Corporate), Meiji Confectionary, Vitagen, NTUC U Live.• Team leader and high level client consulting on creative strategy• New Business development push and set up of processes• Ongoing operations and account service and key stakeholder engagement • Proactive research to have an understanding of the clients’ commercial industry requirements, their direction and sourcing new opportunities to increase ROI and brand awareness• Introduce BTL/Shopper Marketing strategies and ideas to company and their accounts • Monthly forecasting and budget reconciliation to ensure finance management and agency profitability -
Senior Account ManagerTribe Marketing Aug 2011 - Dec 2014Sydney, Australia* Project lead on trade and sales enablement programs including an international trip with 50 delegates* Development, planning and executing multiple shopper and retail campaigns* Inter state event retail incentive events and showcases management of events between 50 - 150 guests* New business pitches and comfortable presenter[Left to pursue my dream of working in Asia] -
Account ManagerMccorkell & Associates Mar 2010 - Aug 2011Sydney, AustraliaCoordinating & managing the integration of B2B marketing & event campaign elements.Clients: EMC, Novell, Trend Micro~Starting as a receptionist turned Account Executive, quickly worked my way through various roles and campaigns, assisting with managing one of our largest, international accounts. I helped coordinate the EMC Inform 2011 exhibition in Wellington, Melbourne and Sydney, SAS Forum 2010, looking after over all exhibition space, sponsors, sponsorship budget and spending, and communications.~www.mccorkell.com.au -
ExplorerThe World Dec 2009 - Feb 2010South AmericaAfter volunteering in Argentina, traveled around Central & South America.
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Web Writer/Cms - VolunteerVoluntario Global Oct 2009 - Dec 2009Buenos Aires, ArgentinaVolunteered for 3 months to develop the content for VG website.Intensive Spanish Lessons -
Marketing Communications ExecutiveMacquarie University Jan 2009 - Oct 2009Sydney, AustraliaOffered the role from the MQ International Office after participating in their Global Leadership Program Managed Macquarie International Student Expert's (MISE) student groupAssisted with web editing on their Macquarie Globe publication, Using CS3/4 to create Macquarie International advertisements.Left job to travel. -
Public Relations Account Executive - Part Time (During & Post Studies)Einsteinz Communications Aug 2007 - Oct 2009Sydney, AustraliaHelped out with media monitoring and story pitching to journalists on behalf fo Senior consultants.www.einsteinz.com.au -
Strategy & Insights Team Intern (During Studies)Publicis Worldwide Australia Jan 2008 - Dec 2008Sydney, New South Wales, AustraliaWorked on Lion Nathan's James Boags. One day per week unpaid internship.
Cilla Burgmann Education Details
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International Communications, Media & Cultural Studies -
Afa AdschoolStrategic Planning Principles -
Co-Active Training InsitituteProfessional Coaching -
Organisation Development
Frequently Asked Questions about Cilla Burgmann
What company does Cilla Burgmann work for?
Cilla Burgmann works for Property Nxt - Guiding Aussie Expats Globally To Their Next Australian Investmen
What is Cilla Burgmann's role at the current company?
Cilla Burgmann's current role is Managing Director and Co-Founder.
What schools did Cilla Burgmann attend?
Cilla Burgmann attended Macquarie University, Afa Adschool, Tafe, Co-Active Training Insititute, Singapore Management University.
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