Cilver Tiffany Coleman Email & Phone Number

Leading the North American technical marketing activities for the skin/sun care portfolio Coordinates cross functional teams for new product development initiatives, performing project management tasks as well as marketing activities, and driving teams to successful regional and global launches within agreed to milestones/guidelines Communicates proactively and providing technical support and assets to internal and external stakeholders across the region to promote and extend the use of products within the skin/sun care application Builds relationships with key technical, sales and marketing contacts both internally and externallyApplies broad technical and commercial knowledge to help define market opportunities and drive sales support activities, including the creation of key marketing collateral needed for external communications and training the sales force on new products/initiatives Collates market information, trend data and undertake market research to deepen the understanding of the market sector in order to support strategy developmentDefine, jointly with the relevant others the offering to the market by translating market needs into innovative product ideasPlans/Coordinates/Attends relevant industry conferences to maintain knowledge base, acquire customer/competitor information & general market feedback Supports the sales team with customer visits in NA involving technical and marketing presentations, in order to clearly communicate and promote new products launches or initiatives

Executing the regional market strategies for the personal care businessImplements the go-to-market strategies for new product launches globallyIdentifies emerging trends and develops value by creating content to leverage themDevelops market positioning, concepts, campaigns and promotional material for product launches and branding that provides creative commercial content.Key contact in product development process to support in ideation, research, planning, testing and evaluation.Writes, updates, and publishes collateral materials including brochures, product guides, ads, online articles, social media posts and other promotional tools, in collaboration with the Creative Manager.Creates and delivers product, marketing, and trend presentations and webinars to internal peers, customers, and industry professionals.Monitors and measures global marketing effectiveness.Provides regional communication content both internally and externally about market changes, trends, and competitors.Supports with tradeshow execution

• Tracked and reviewed new product formulas to assist the team on research on upcoming trends and ingredient stories• Conducted and analyzed market research and competitive analysis to collect data, as well as research for packaging, ingredient sourcing, and testing• Provided product education of ingredients to marketing team • Creative development of new product ideas and holiday merch naming

• SEO content writing and research for USDA Organic skincare products• Developed content such as CRM templates, blogs, Amazon templates, social media postings, and infographics• Demonstrated project management and leadership skills, while developing digital marketing and product management skills

• Trained staff on customer experience skills, sales, and SOPs• Provided product solutions for beauty-related problems

Littleton, Colorado, United States

• Management of sales, customer experience at checkout, and delivered on KPIs such as client feedback, loyalty program results, and conversion

Beverly Hills, California, United States

I was responsible for supervising a small team of employees each workday. I also led a training program as a shift supervisor. I started when this store first opened, so I had to retain thorough product knowledge to help meet sales goals, handle cash, prepare fresh food, and create coffee drinks.

Chemistry, B.A., Chemistry

Associate Of Science - As, General Science