Manage corporate marketing and communications functions, overseeing a $2.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.

• Establishes strategic marketing plans to achieve corporate objectives for company services.• Develop and execute comprehensive marketing plans and programmes, both short and long range, to support sales and revenue objectives for the organization.• Researches, analyses, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.• Establishes and maintains a consistent corporate image throughout all services, promotional materials, and events.• Establishes international strategic marketing goals to meet corporate objectives and increase market share and profitability of products and services worldwide.• Develops and localizes comprehensive marketing plans and programmes for international regions, consistent with market demands and long- term profitability.

• Branding:- Manage and develop the bank branding strategies locally and regionally.- Establish, Manage and develop the branding strategies of six subsidiaries.- Plan, execute and evaluate all marketing communication activities.- Supervise the branding collaterals in 52 branches scattered all over the Sudan.• Communication:- Plan, manage and supervise all BTL and ATL communications.- Act as spoke person for events, media and PR.• Strategy and product development:- Supervise and manage new product development process.- Mange for profitability a wide portfolio of bank’s products and services include assets and liability products.- Design and execute products programmes (PP). - Participate in setting the bank overall strategies and plans.• Researches:- Plan, supervise, and mange all marketing research activities.- Initiate areas for marketing research.- Optimize research findings for management actions and decisions.