Cimi Su Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

加拿大 英属哥伦比亚 温哥华

Collaborate closely with faculty and student to drive initiatives that elevate professional development and community engagement of the Sauder MBA Class of 2025

Shanghai, China

Carnivo, a Shanghai-based industry-leading integrated communications agency, specializes in unlocking creative storytelling and enhancing communication effectiveness for brands.My Clientele Includes:StarbucksSubwayUnileverL’OréalAdidasNew BalanceAs well as 20+ other consumer brands spanning luxury, retail, food and apparel sectors. We are committed to delivering impactful communication solutions that elevate brand narratives and drive success.

Shanghai, China

In the role, I seamlessly integrated strategic consulting, spanning branding, social media, and digital ecosystem planning. Simultaneously, I led the establishment of an independent strategy department, collaborating closely with five internal agency business units and the media department to drive project deliverables. This dual responsibility not only involved crafting comprehensive strategies but also building a strategic department from inception to effectively align with the agency's overarching vision.

Shanghai

Saatchi & Saatchi, a creative force within the Publicis Groupe, pioneers innovative campaigns that redefine storytelling in the global advertising landscape.Clientele:P&GFerrero RocherPGI®In the role, I orchestrated the strategic direction for the agency's top client, P&G, overseeing brand positioning, portfolio strategy, campaign planning, and providing creative guidance. I also initiated the PGOne ThinkTank for knowledge sharing on market trends. Additionally, I led the strategy for PGI's annual brand revamp, driving brand repositioning and communication innovation for sustained agency growth.

上海

BBDO, an Omnicom Group entity, is a trailblazing creative force, shaping impactful advertising narratives that transcend boundaries and captivate audiences worldwide.Clientele:Mars Chocolate: Dove, Snickers, M&MsMars Petcare: Pedigree, WhiskersBayerKangshifuIn my role, I played a pivotal part in providing strategic support for Mars, our cornerstone client. This encompassed overseeing extensive market, consumer, and media research, and spearheading brand planning for iconic Chocolate brands (Dove, Snickers, M&Ms, Crispy) and Pet-care brands (Pedigree, Whiskers). I ensured seamless inter-agency collaboration by actively engaging with media agency partners, guaranteeing strategic alignment in all brand and media communications. Additionally, I led thought leadership initiatives and impactful social projects, embodying the 'Voice of the Young' and consistently offering insights and ideas that resonated with the youth demographic.

Master Of Business Administration - Mba

Business Administration And Management, General

Activities and Societies: 2024 Global Network Week “Entrepreneurship and Intrapreneurship in China”

Business Administration And Management, General

Activities and Societies: Global Immersion Experience Program

Bachelor Of Arts - Ba, Advertising

Bachelor'S Degree, Journalism

Activities and Societies: SISU Global Journalism Reporting Program