As a key member of the executive leadership team, I provide creative leadership that drives agency-wide strategy, vision, and decision-making in alignment with agency goals and client needs. I lead and mentor a large, cross-functional creative team, fostering a culture of innovation, professional development, and collaboration across traditional and digital media.My role involves developing and implementing creative strategies for state and federal government organizations, emphasizing social impact and community-driven campaigns. I am integral in building processes and workflows that enhance team efficiency and creativity, contributing to the ongoing development of the creative department.Additionally, I oversee brand and campaign development, leveraging my expertise across traditional and digital platforms to deliver cohesive, high-impact solutions while spearheading multi-platform advertising, branding, and digital strategies that ensure alignment with client objectives and deliver high-quality, results-driven work.

Experienced Creative Director & Designer Specializing in brand, identity, and web design, I bring a wealth of experience to the table in crafting impactful visual narratives that resonate with audiences and drive business success. With a keen focus on innovation and client collaboration, I thrive in translating visions into tangible brand experiences.Brand Building Expertise: Throughout my career, I've had the privilege of working directly with clients across diverse industries, including B2B, medical technology, education, entertainment, and health and wellness. From startups to established enterprises, I've played a pivotal role in developing and refining brand identities that stand out in crowded markets and resonate with target audiences.Web Design & Development: As a certified Webflow designer and developer, I combine creativity with technical proficiency to create seamless digital experiences. From intuitive user interfaces to responsive websites, I leverage the latest tools and technologies to bring brands to life in the digital space.Results-Driven Approach: My work is driven by a relentless pursuit of business objectives. Through strategic project management and a focus on client service, I ensure that every design decision contributes to the achievement of measurable goals. From concept to launch, I'm committed to delivering solutions that not only look great but also deliver tangible results.Let's connect to discuss how we can collaborate to elevate your brand and achieve your business objectives. Whether you're looking to refresh your brand identity, enhance your web presence, or embark on a new creative project, I'm here to help bring your vision to life.

I collaborated closely with internal stakeholders, including marketing, product development, and executive leadership, to translate our business goals into compelling creative communications. Leading creative strategy and concept development, I ensured alignment with our brand objectives and target audience. Managing the end-to-end project lifecycle, from initial concept ideation to final production and implementation, I fostered a culture of innovation and excellence, providing mentorship and guidance to my team members to support their professional growth.Directing a team of creatives, I developed and executed integrated brand, advertising, and marketing campaigns across digital, print, and multimedia platforms. Additionally, I was extremely hands-on throughout most projects, and I implemented AI-driven processes to streamline workflow and boost productivity throughout our projects.Categories of focus: medical technology and device, B2B, health & wellness

In my role, I provided visionary creative direction for a range of high-profile accounts, such as Google, Microsoft, Zenni, and Pearson, emphasizing brand and digital transformation. This involved developing comprehensive digital strategies across various platforms, including web, mobile, video, and social media, meticulously aligning them with client objectives and industry trends. I actively participated in hands-on creative activities, guiding concept ideation to user-centric design, to ensure a seamless integration of brand identity and user experience. Additionally, I led cross-functional teams, bringing together in-house staff, freelance specialists, and external vendors, fostering collaboration and driving creative excellence across all projects.

I offered strategic creative direction for brand solutions, emphasizing seamless digital integration as a core component. This involved executing hands-on brand creative across diverse mediums such as digital, identity, advertising, experiential, and motion design.Guiding small teams comprising both in-house talent and freelance specialists, I steered them through the entire creative process, from initial ideation to development and eventual implementation, ensuring alignment with our overarching vision and client objectives.

I spearheaded the establishment of an in-house digital team dedicated to crafting and maintaining all Coppola IPs. Serving as the hands-on creative lead, I directed the team in conceptualizing and executing innovative solutions across diverse platforms. Through close collaboration with marketing departments, I ensured the development of engaging digital materials that effectively conveyed current promotional activities and brand messaging, fostering a cohesive brand experience.Additionally, I maintained a keen eye on industry trends and emerging technologies, with a particular focus on advancements in mobile platforms that drive digital innovation forward. This proactive approach enabled us to continuously evolve and adapt our digital strategies to remain at the forefront of our field.

I provided art direction for Lucasfilm's entire suite of website properties, which included iconic brands like starwars.com, lucasfilm.com, and indianajones.com. My focus was on maintaining a cohesive design language across all digital platforms, while also lending support to print design projects as needed. Collaborating closely with production staff and the marketing department, I played a pivotal role in conceptualizing and executing interactive materials. This ensured that our projects were aligned with brand objectives and consistently delivered engaging user experiences, enriching the connection between the fans and the immersive Lucasfilm brand.

In my role, I oversaw print design across multiple executions, ranging from game materials and direct mail to posters and environmental design. Additionally, I led web design initiatives for corporate projects and various video game properties. This comprehensive approach ensured a cohesive visual identity across both print and digital mediums, contributing to the immersive experience of engaging with Lucasfilm's diverse range of content.

I designed layouts and player guides monthly for Nintendo Power Magazine, taking on responsibilities that included content creation and game-driven design. As the principal designer, I led the design team, playing a pivotal role in conceptualizing and executing engaging walkthrough and gameplay layouts.