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With a passion for building, a seasoned digital media executive with a track record of transformational management skills. Demonstrated ability to create meaningful relationships and generate revenue, developing and presenting data-enabled solutions for partners across channels. Established authority in enterprise sales and data-driven audience solutions in collaboration with leading Fortune 500 companies, publishers, agencies and technology platforms.My continued goal is to leverage a first-hand knowledge of category-leading brands and an extensive network to solve business challenges, foster excitement and collaborate in building distinguished enterprise level solutions. I have demonstrated experience in building sales organizations and establishing processes towards growth of businesses at scale.An immediate impact on an organization, I thrive in a company that is fueled on a sense of creativity and entrepreneurship, always innovating to create forge the new frontiers of the marketing industry. Specialties: Sales leadership, digital media and marketing, programmatic advertising, data science and analytics, audience segmentation, fundraising, investor relationships, business development
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Chief Business OfficerAudigent Jan 2024 - PresentNew York, Ny, UsAudigent is the leading data activation, curation and identity platform. Audigent’s pioneering data platform unlocks the power of privacy-safe, first-party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry’s first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™, ContextualPMP™ and CognitivePMP™ products, which use machine learning and automation to package and optimize consumer-safe data with premium inventory supply at scale. Providing value and performance for the world’s largest brands, global media agencies and platforms across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetization for premium publisher and data partners, including Condé Nast, TransUnion, Warner Music Group, Penske Media, a360 Media, Fandom and many others. Recent Awards List2023 Digiday Technology Awards Finalist, Founder of the Year2023 The Drum, Digital Leader of The Year Winner2023 Exchange Wire, Personality of The Year Finalist2022 Deloitte Technology Fast 500, North America, #79 Software and Services2023 Deloitte Technology Fast 500, North America, #128 Software and Services Fast Company Best Workplaces for Innovators 20222022 Inc. 5000, Private Companies, #249 Overall, #29 in Software, Top 5% of Companies2023 Inc. 5000, Private Companies, #507 Overall, #69 in Software, Top 10% of Companies2023 Digiday Tech Awards Finalist, Best Data Management Platform2022 Digiday Tech Awards Finalist, Best Cookieless Identification Technology2022 Digiday Tech Awards Finalist, Best Monetization Platform for Publishers2022 AdExchanger Honorable Mention, Best Publisher First-Party Data Platform2022 The Drum Awards Finalist, Most Effective Programmatic Media Partnership -
Head Of Enterprise SalesAudigent May 2020 - Jan 2024New York, Ny, Us
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Vice President, Data SalesSharethis Apr 2019 - May 2020Palo Alto, Ca, Us -
Vice President Of Sales, UsAdsquare Sep 2017 - Apr 2019Berlin, Berlin, Deadsquare is the neutral mobile data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly way. The platform has been built mobile-first, operates in real-time and enables advertisers to leverage data for panoramic audience targeting and precise moment marketing. • Oversee US commercial enterprise, including brand/agency sales, data partnership and platform activation partners. • Develop go-to-market in priority growth regions of North America and APAC• Establish market presence with industry leadership in mobile marketing, actionable data practices and audience targeting across channels. -
Vice President SalesDstillery May 2014 - Sep 2017New York, Us• Scaled business practice across East Coast amongst holding companies, independent agencies and marketers. • Managed team of Account Executives & Directors across East Coast, including distinct New England, Tri-State and Southeast regions. • Industry Head for Financial, Fashion & Luxury Retail sectors across organization, including thought leadership, audience solutions & marketing materials. • Initially overseeing 4 as East Coast Sales Director, was promoted after first 6 months to VP of Sales. -
Executive DirectorCondé Nast Jan 2010 - May 2014New York, Ny, UsWIRED (2012-2014)Directed advertising across financial & corporate branding accounts, including management oversight of Wired Business Conference platform. • Named Salesperson of the Quarter for Q3 2013, doubling digital & mobile revenue• Largest digital revenue producer at Conde Nast in 2013• Increased digital and mobile revenue by 60% to $8.0MM in CY2013The New Yorker (2010-2012)Directed key advertising partnerships across Financial, Energy and B2B sectors with The New Yorker, delivering multi-platform programs, including print, digital, tablet and custom events.• Awarded 2012 Salesperson of the Year, attaining 252% of revenue goal.• Named Salesperson of the Quarter for two consecutive quarters, exceeding revenue goals by 89%.• Led relationships with largest and fastest-growing business segment of The New Yorker, including B2B, Technology, Financial & Energy clients. -
Multimedia Sales Manager, FinancialThe Wall Street Journal Mar 2007 - Jan 2010New York, Ny, Us• Managed The Wall Street Journal franchise’s largest account list, including institutional finance, retail finance& insurance advertising partners across digital, print and event assets.• Exceeded revenue goal in CY2009, growing annual net revenue beyond $18 million.• Brokered $11MM partnership with Barclays, including 2-year commitment with cross-platform weekly buy• Opened new working relationships, including HSBC, CHUBB and FTI• Tripled Prudential business to $3.8MM, including custom program with Financial Planning Association• Sold inaugural sponsorship to Deutsche Bank’s DWS Investment subsidiary for 2008 ECO:nomics Conference.• Broke new business with WSJ. Magazine, which launched September 2008, adding Barclays and Credit Suisse. -
Gm, Spin.ComSpinmedia Group, Inc. Mar 2006 - Mar 2007• Was responsible for integrated development of SPIN.com with print advertising and event sponsorship.• Architected all revenue generating lines for digital properties associated with SPIN. • Directed National sales and marketing efforts to drive multiplatform sales.• Managed East Coast client roster of core advertising categories, consumer electronics, auto and financial.• Architected multi-year sponsorship by Citibank, including print, digital and festival sponsorship.
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Digital Director, Popular MechanicsHearst Corporation Apr 2004 - Mar 2006• Directed sales and marketing efforts for the integration of site and Popular Mechanics Magazine.• Responsible for all revenue generating streams for Popularmechanics.com• Managed outside sales team of national digital sales representatives, doubling annual revenue in first year.• Was relocated to NYC to established curriculum for print sales staff to bring digital sales internal.• Increased revenue by 225% in first year, managing Pacific Northwest region for Popular Mechanics across channels, with focal categories of technology, auto, outdoors and retail apparel.
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Senior Account Manager7X7 Magazine Jan 2002 - Apr 2004* Managed 200 accounts across spirit, automotive and real estate categories for SF regional publication. * Consistently outperformed sales goals, leading company revenue in 2003/2004. * Developed and executed multi-level marketing programs with premium International brands, including LVMH & Mercedes-Benz.
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Chief Of StaffOne Media, Inc. (Onemedia.Com & One: Design Matters Magazine) Jan 2000 - Jan 2002Founding partner in San Francisco based cross-media company focused on the worldwide design explosion. • Raised $18MM in capital, collaborating in writing business plan, developing brand from concept to product, • Managed growth of company from 2 to 85 employees, acting as primary liaison with board of directors.
Ted Smith Education Details
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University Of Colorado BoulderJournalism -
Pasadena PolytechnicHigh School Diploma
Frequently Asked Questions about Ted Smith
What company does Ted Smith work for?
Ted Smith works for Audigent
What is Ted Smith's role at the current company?
Ted Smith's current role is Chief Business Officer.
What is Ted Smith's email address?
Ted Smith's email address is te****@****und.com
What is Ted Smith's direct phone number?
Ted Smith's direct phone number is +164666*****
What schools did Ted Smith attend?
Ted Smith attended University Of Colorado Boulder, Pasadena Polytechnic.
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