Cinda Cupido, Phd

Cinda Cupido, Phd Email and Phone Number

Data-Driven Marketing Strategies for Sustainable Business Success @ Biz Ignite
Cinda Cupido, Phd's Location
Durban, KwaZulu-Natal, South Africa, South Africa
Cinda Cupido, Phd's Contact Details

Cinda Cupido, Phd personal email

About Cinda Cupido, Phd

“Marketing managers spend 70 hours a week thinking about whatever product they are marketing, but the consumer is spending seven seconds.” - Professor Ravi Dhar, Yale School of Management. Our market research model addresses this clear disconnect between perceived brand power/value in the minds of marketers and in the minds of consumers, by applying disruptive innovation, neuroscience and AI.Insights gained from consumer perception surveys inform the marketing strategy that your brand requires to address the current and latent needs of your target audience, which ultimately will have the most impact on your revenue.Check out our services:- Market Research, using our proprietary Brand Perception Model- Digital Marketing Strategy and ImplementationContact us and let's have a discussion.

Cinda Cupido, Phd's Current Company Details
Biz Ignite

Biz Ignite

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Data-Driven Marketing Strategies for Sustainable Business Success
Cinda Cupido, Phd Work Experience Details
  • Biz Ignite
    Marketing Specialist
    Biz Ignite May 2015 - Present
    South Africa
    Too many business owners and brand managers blindly dive into marketing and sales strategies, not fully understanding the needs of their customers. At Biz-Ignite, we utilize cutting-edge market research tools to precisely gauge customer perceptions about your brand. This invaluable insight informs our marketing and sales strategies, ensuring that each campaign is resonating with your audience and propelling your business forward. The result? Tailored, impactful strategies that truly connect with your customers. This isn't just strategic planning, it's marketing alchemy.
  • Brand Pulse Monitor
    Agency Owner
    Brand Pulse Monitor Jul 2020 - Present
    Durban, Kwazulu-Natal, South Africa
    The challenges presented by the Covid-19 pandemic has accelerated the need for innovation in growth strategy and securing brand positioning, if business is to thrive today and into the future. Growth strategy has to be based on brand-specific customer data that will inform the trajectory of the brand and the company. Brand Pulse Monitor, BPM, is driven by a single goal: a data-driven strategy to create successful companies. We made it accessible, easy to understand and most important simple to deploy. Whether you have a marketing team or a one-man-show, we become an extension of your in-house team.
  • Pulse Media
    Digital Marketing Manager
    Pulse Media Jan 2014 - Mar 2022
    Durban
    Did you know there are people looking for your services right now?We let you focus on your core business while we handle the lead generation. We have helped attorneys, plumbers, restaurants, ad agencies, large brands, multi billion rand companies, etc. to build brand equity, create revenue through lead generation, run competitions, conduct surveys, etc. If its digital we will do it and do it well.
  • Xenocorp
    Marketing Strategist
    Xenocorp Apr 2014 - Mar 2020
    Durban Area, South Africa
    You have heard the saying "Do what you love and never work a day in your life”; Welcome to Xeno[relating to different in origin]corp, the Home of Brands. Our company is the natural coming together of a group of companies with expertise in marketing, distribution, and social media. We are having so much fun (yes that is possible in business) offering our clients innovative solutions in: 1. Concept and Design 2. Brand message/Corporate identity 3. Finding the appropriate target market for your product or serviceThis year we took a client’s new product from launch in April to People’s Choice Best New Product nomination at the Africa International Hair Extravaganza 2014, going up against well known brands in the Black hair care market.What summarizes Xenocorp is our constant drive on how we can be different and this allows us to offer clients unique solutions and fresh ideas.
  • Testpoint
    Managing Director
    Testpoint Jul 2011 - Jan 2016
    Durban Area, South Africa
    Tespoint is a small business, a project management company, started in 2011 by Reetash Chowthee and Dr Cinda Cupido, PhD. A level 1 BBBEE company, Testpoint is 100% black owned and managed, and 50% black woman owned and managed. We are a projects agency that will undertake projects on behalf of a client; we source industry experts to consult on projects based on relationships that range from joint ventures, partnerships and co-operatives. Some of our projects include Collateral management on behalf of ABSA (collateral value of R200 million), Medical project management (Liver transplant for Dipti Rangasamy), Events and promotions (Just for baby), and Specialized Courier Services (the delivery of smart devices to FNB VIP and Disgruntled customers).Mr Chowthee and Dr Cupido have come together to produce a potent combination within a business environment. With Dr. Cupido’s analytical skills and Reetash’s people and business development skills, they complement each other perfectly in their process and solution driven approach to contribute to their clients.We deliver a broad range of project management services that guarantee measurable results and a positive impact on your business: 1. Pre-export verification of conformity (PVoC) inspections2. Pre- and Post shipment inspections (PSI)3. Collateral Management 4. Same day courier delivery service5. Promotions and exhibitions 6. Print project managementOUR TARGETAt Testpoint we aim to be the preferred projects agency company in South Africa, offering our clients a competitive and innovative solution to their business requirements.
  • Medical Research Council Of South Africa
    Specialist Scientist
    Medical Research Council Of South Africa Jul 2010 - Jun 2011
    I am investigating the molecular underpinnings of bone formation by induction, using the principles of tissue engineering, towards the aim of translating our research findings into clinical benefit.
  • University Of Auckland
    Postdoctoral Fellow
    University Of Auckland Aug 2006 - Aug 2009
    Project title: The effect of maternal high-fat feeding (over-nutrition) on hypothalamus-pituitary-adrenal (HPA) axis programming (specifically adrenal development) in the offspring.
  • Medical Research Council South Africa
    Postdoctoral Fellow
    Medical Research Council South Africa Feb 2005 - Dec 2005
    The genetics of bipolar disorder
  • Medical Research Council South Africa
    Research Trainee
    Medical Research Council South Africa Feb 2001 - Dec 2004
    I was awarded the position as Research Trainee whilst completing my PhD in the Department of Human Genetics at the University of Cape Town, South Africa. The numerous academic development courses integrated into this program, including Conflict Management and Communication, New Values Workshop, Presentation Skills, and Project planning and evaluation, have equipped me to be both a team-player as well as an independent investigator. These skills have enabled me to successfully complete my doctoral studies and to contribute to my academic environment through lecturing and mentoring of junior students, and assistance of other, even senior students.

Cinda Cupido, Phd Skills

Research Molecular Biology Genetics Marketing Strategy Marketing Genomics Lifesciences Microbiology Science Life Sciences Bioinformatics Biotechnology Scientific Writing Cell Biology Pcr Qpcr Dna Project Management Management Lecturing Tissue Culture Molecular Genetics Regenerative Medicine Tissue Engineering Wellness Coaching

Cinda Cupido, Phd Education Details

Frequently Asked Questions about Cinda Cupido, Phd

What company does Cinda Cupido, Phd work for?

Cinda Cupido, Phd works for Biz Ignite

What is Cinda Cupido, Phd's role at the current company?

Cinda Cupido, Phd's current role is Data-Driven Marketing Strategies for Sustainable Business Success.

What is Cinda Cupido, Phd's email address?

Cinda Cupido, Phd's email address is cc****@****ail.com

What schools did Cinda Cupido, Phd attend?

Cinda Cupido, Phd attended University Of Cape Town.

What skills is Cinda Cupido, Phd known for?

Cinda Cupido, Phd has skills like Research, Molecular Biology, Genetics, Marketing Strategy, Marketing, Genomics, Lifesciences, Microbiology, Science, Life Sciences, Bioinformatics, Biotechnology.

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