Cinde Schumaker Email & Phone Number

As a freelancer, I am blessed to work with creative, driven clients who need short-term assistance with various marketing and content projects. My most recent projects have included:Content Creation/Copywriting – I create or repurpose my client’s content to produce various forms of short- and medium-form content.o eBookso Blogso Websiteso Social Media Editing/Proofreading – I provide line editing and copyediting services to my clients as well as proofreading final proofs prior to publishing.o Manuscripts (30,000+ words)o Blogs o Websites

Two things really jazz me up: partnering with people with big dreams to make those dreams a reality, and making sure people have experiences worth remembering! In my role as CXO, I am able to walk both of these paths! My background in persona-based marketing, book marketing, content conversion/editing/proofing, social media, training, event planning, and operations allows me to do this in a most gratifying way! Here are a few more details:• Account Management/Client Relations – Not only did I manage client accounts and act as a liaison between the client and our teams, I managed our clients’ expectations and anticipated their needs, proactively offering suggestions/solutions to achieve their goals in a faster, more efficient, and effective manner. • Project Management – I managed numerous types of projects, from content creation projects (blogs, social media, training courses) to more complex projects, like web design and development, coordinating efforts across multiple time zones from Australia to the US west coast. I also managed our authors’ bestseller campaigns, with a 100% record for hitting national lists.• Content Creation/Copywriting – Trained in Persona Architecture (see below), I created content for blogs, websites, social media, training courses, and special client projects (like eBooks) that engaged readers and converted them to our clients’ next steps.• Editing/Proofreading – I just can’t read something without thinking about how it’s put together and noticing errors; as such, I quickly became the company’s editor and proofreader for manuscripts, blogs, websites, eBooks, and internal legal and sales materials.• Publisher Liaison – I ensured the client’s manuscript was prepared according to publisher requirements and handled all requests by the publisher for our client. • Contract Support – I also supported our sales area by preparing legal agreements and working with clients through signing.

Austin, Texas Area

• Best Seller Campaign Execution – I project-managed, planned, and executed all steps of the author’s campaign, and had a 100% record for making the various bestseller lists. This required coordinating efforts between several teams, including the client, publisher, public relations, retailers, and our internal data entry teams.• Client Consulting – Based on client needs, I consulted with clients, identifying issues, and providing recommendations.• Persona Architect – Persona Architecture is a psychographics-based form of marketing and communication that recognizes how individuals communicate, and what they need to move along in the engagement process. I created buyer personas (avatars), wrote and edited persuasive copy, as well as created website wireframes based on Persona Architecture.• Editor/Proofreader - I edited and proofed all client work, including blogs and web copy, as well as sales materials and legal files/contracts.• Personal Manager to CEO – I managed the CEO’s day-to-day calendar and activities, as well as coordinated his travel. I also occasionally traveled with him to speaking events and sales conferences where I not only provided support but also represented him in meetings and spoke to small groups.• Systems Queen – I managed systems that directly and indirectly impacted client delivery.• Events Management – A hostess at heart, I planned, organized, and executed (i.e., on-site hosting) masterminds and training events. • Internal Training – I designed and delivered engaging internal training that resulted in smoother operations and more effective team processes.• Contract Support – I supported our sales area by preparing legal agreements and working with clients through signing and onboarding.

- Designed/developed/delivered new training.- Edited and proofed client deliverables and company publications.- Arranged all aspects of company-sponsored public training events. o Responsibilities included planning, organizing, setting up registration, and promoting events. o Worked with instructors (our subject-matter experts) in organizing presentations and course materials. o Responsible for planning each event’s budget (exceeded net profit projections).- Created detailed procedural documents (called “Hats”) that were used for training new and existing staff members, as well as for hiring.

- Managed the Operations area of the company (proprietary software product). Responsibilities included pre-launch client coordination, client needs analysis, product set up, product delivery, client training, and post-launch support for both North American and European clients.- Designed and wrote online interviews used in company evaluations, as well as conducted post-interview data evaluations, and results presentations (including its design and preparation).- Designed and conducted online software training (for our proprietary software), as well as performed software testing.- Was one of two Quality Assurance representatives, conducting quality follow-up with clients after implementation was completed.- Assisted CEO and COO with special projects, including work on website, brochures, and white papers.- Proofed and edited company publications.

April, 1988 – May, 1997: Assistant Vice President, Human Resource Development- Designed, developed, wrote, implemented, and evaluated training courses for the retail banking and call center staff (approx. 3700 employees). Proofed and edited all in-house courses written for retail staff.- Worked with senior-level management to plan and implement training.- Performed needs analyses to determine training needs, and designed training matrices, by position, to aide in career development.- Delivered in-class training in the areas of product knowledge, sales, customer service, consumer lending, specialty banking, management, regulatory affairs, diversity, and in-house computer systems.- Managed a team of 20 on-site and off-site professional and support personnel.- Received top company service award for excellence for work on specialized training.- Co-sponsored executive awards banquet; responsible for guest arrangements, awards, and executive preparations.June, 1985 – April, 1988: Branch Manager/Management Trainee- Managed branch staff, opened and serviced accounts for retail and commercial customers, performed credit analyses and made consumer lending decisions.- Participated in community events and organizations as needed/requested by regional management.

Ba, Economics

Business Communication