Cindi Lash Email and Phone Number
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Media and communications architect. Journalist, editor and senior leadership for dominant media and nonprofit organizations driving print/digital content in major metropolitan regions while growing audience, revenue and positive brand footprint. Demonstrated success in content and audience development, community engagement, project management, traffic and revenue growth, staff development, strategic and executive communications, and messaging for key stakeholders.* Aligning messaging and strategy with execution.* Growing digital/broadcast/print audiences and revenue by deploying and supervising teams across multiple departments to produce original content and spur engagement * Strategic planning to identify, attract and grow audience, brand awareness and revenue sources * Planning and implementing messages to increase positive brand awareness and audience* Shepherding content, campaigns and new products from inception to completion* Partnering with business influencers and community stakeholders in advocacy and community events and campaigns.* Analyzing and applying metrics data to enhance consistent growth* Internal and external communications* Coaching and nurturing colleagues* Developing successful strategies to boost audience, revenue and brand footprintSpecialties: Reporting; editing; supervising staff and teams to produce and package compelling content for print/digital media; track record of success in launching and growing audience and brand identity for new products and publications; staff development; content and audience-development strategy; market assessment; proven ability to lead successfully with teams across multiple disciplines, departments and locations within national corporations; mentoring students; open records advocacy.
Pittsburgh Community Broadcasting Corporation
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Vice President, NewsPittsburgh Community Broadcasting Corporation May 2021 - PresentPittsburgh, Pennsylvania, UsOur mission is to create and distribute trusted content, build connections and strengthen our community through public media. Our vision is to foster a community that is well-informed, inclusive and engaged. Pittsburgh Community Broadcasting Corporation serves more than 2 million residents of Pittsburgh and its surrounding communities by leveraging the power of media to inform, inspire and entertain. • Directing creation and distribution of trusted content while engaging and growing audiences through digital and broadcast channels, including Pittsburgh’s NPR news station 90.5 WESA, AAA music station WYEP and WESA’s robust daily news website. • Forging collaborations and partnerships with regional organizations, funders and donors to expand essential coverage, serve broader audiences and drive community conversations.• Transforming focus of a growing, 25-journalist newsroom to instill competitive rigor and immediacy in coverage, spur production and enhance quality while earning industry recognition for excellence. • Steering launch of news products and digital initiatives that shatter goals for traffic and revenue.• Shepherding digital news strategy that within first five months propelled traffic to break internal records in each of the next seven months. After one year, both monthly user traffic and time spent on site by users had increased by 50% year over year. • Leading newsroom team that in 2022 won two Regional Edward R. Murrow Awards — among the most prestigious in broadcast and digital news — as well as the designation of “Outstanding Large-Market Radio News Operation” in Pennsylvania for third consecutive year. • Other 2021-2022 team honors for journalism excellence: 16 Golden Quill Awards — including two “Best of Show” awards for written and audio journalism; 18 Keystone Media Awards from PA NewsMedia Association; 3 Excellence in Broadcasting Awards from PA Association of Broadcasters; and the Spotlight Award from SPJ Keystone Pro Chapter. -
Regional Editor: Missouri-Minnesota-ArizonaBridgetower Media Apr 2020 - May 2021Minneapolis, Mn, UsLead digital and print content development, audience growth and thought-leadership initiatives to drive engagement and revenue for digital/print news and B2B brands dominating statewide markets in business, finance, legal, startup and entrepreneurship, and political news and signature events. -
Editor In ChiefMissouri Lawyers Media/Bridgetower Media Jan 2018 - May 2021* Direct print and online audience growth, content development and production, business strategy and community outreach as editorial executive on senior leadership team for award-winning, statewide media and events platform* Launch and steer content-development and production of new specialty magazines and multiple websites * Recruit and direct staff, draft and work within budgets* Lead and execute successful editorial, social media and thought-leadership initiatives across multiple print and online products and signature events to increase readership, revenue and stakeholder relationships* Conceived and launched online content that in 2018 propelled paywall-restricted website to a 29 percent year-over-year increase in unique pageviews, 25 percent year-over-year increase in pageviews and 57 percent increase in unique visitors. Annual website traffic also was our highest of the past five years.* Developed/launched social media initiatives that within one quarter grew Facebook reach to more than 100 percent and resulted in corresponding increases in Facebook pageviews and Twitter link clicks.* Steered strategy, design, production, content-curation and launch of supplemental branded magazines and multiple high-impact pieces aimed at key audiences and external partners.* Stimulated year-over-year increase in breaking-news coverage, including statewide news and analysis of legal issues.* Developed/implemented executive communications plan (external/internal messaging) to relaunch and enhance social media, thought-leadership initiatives and newsletters while tracking success metrics.
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Director Of CommunicationsEnactus Jun 2017 - Sep 2017Global, UsInvesting in students who take entrepreneurial action for others creates a better world for us all. We are a community of student, academic and business leaders committed to using thepower of entrepreneurial action to transform lives and shape a better, more sustainable world.* Develop an integrated marketing and communications strategy that positions Enactus as the global leader in social enterprise.* Direct internal, external, strategic communications while steering brand development and working with marketing, design and creative services to develop collateral pieces. * Develop and implement executive communications plan (both external and internal messaging) including email, social media, blog posts and speeches.* Manage enterprise-wide brand strategy, including refining and tracking success metrics and integration of the brand into all communications.* Work in partnership with other divisions to develop and execute on communications and media strategy across traditional and online channels to grow audiences of members, alumni and stakeholders.* Direct and manage crisis communications * Contribute to organization-wide problem-solving and decision-making as a member of the Leadership team.* Share responsibility for strategic integration of activities within and between the Marketing and Communications Department and other departments. -
Editor In ChiefPittsburgh Magazine Apr 2013 - Jun 2017Pittsburgh, Pennsylvania, UsDirect print and online audience growth, content development and production, business strategy and community outreach as editorial leader and member of three-person senior leadership team for award-winning, thriving monthly magazine with 50-year history. Launch new publications and products, recruit, hire and direct staff, draft and work within budgets, and conceive and execute successful editorial and social media initiatives to ensure unrivaled coverage and pace-setting journalism, and increase print and online readership, revenue and market dominance. -
Regional EditorAol/Patch.Com Oct 2010 - Mar 2013New York, Ny, UsRegional Editor for Pittsburgh and Western Pennsylvania's local source for news, events, business listings, and discussion. Recruited, hired, drafted budgets and strategic plans for content, marketing and revenue opportunities, and launched multiple hyperlocal news/information startup sites during Patch.com’s successful expansion into Western Pennsylvania. Supervised operations and expansion of Patch sites in metropolitan region — editorial content, social media, staff oversight and training, budgeting, digital analytics/metrics, marketing and community outreach to grow/enhance brand awareness/image. Vetted, developed and edited content for national publication on Huffington Post and AOL home page. -
Assistant Managing Editor/Sunday EditorPittsburgh Post-Gazette Dec 2008 - Oct 2010Pittsburgh, Pa, Us* Coordinated and executed breaking news coverage for print and online editions, conceived and assigned stories/packages for daily and long-term coverage, and directed and supervised staff from news, business, features, sports, photo/video and Web departments. * Produced and promoted Sunday print/online editions for the metropolitan region's largest, most dominant news operation serving three states and more than 1 million readers weekly. * Generated and executed strategic plans to increase readership and market penetration, outperforming the national average for daily and Sunday newspapers and easing a decline in circulation. -
Local News EditorPittsburgh Post-Gazette 2007 - 2008Pittsburgh, Pa, UsDirected reporters, photographers, videographers and other newsroom employees to generate and produce daily/weekly content as assistant to Assistant Managing Editor/News and City Editor at major metropolitan daily/Sunday newspaper. -
Staff WriterPittsburgh Post-Gazette 1990 - 2007Pittsburgh, Pa, UsProduced award-winning print/online coverage of police and public safety beats, breaking news, major national and regional events and issues of relevance to the people of Western Pennsylvania, Ohio and West Virginia for the region's dominant news organization.
Cindi Lash Skills
Cindi Lash Education Details
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Indiana University Of PennsylvaniaJournalism -
University Of California, BerkeleyDigital Media
Frequently Asked Questions about Cindi Lash
What company does Cindi Lash work for?
Cindi Lash works for Pittsburgh Community Broadcasting Corporation
What is Cindi Lash's role at the current company?
Cindi Lash's current role is Vice President, News; Pittsburgh Community Broadcasting Corp..
What is Cindi Lash's email address?
Cindi Lash's email address is ci****@****ail.com
What is Cindi Lash's direct phone number?
Cindi Lash's direct phone number is +141237*****
What schools did Cindi Lash attend?
Cindi Lash attended Indiana University Of Pennsylvania, University Of California, Berkeley.
What are some of Cindi Lash's interests?
Cindi Lash has interest in Print And Online Media, Open Records Advocacy, Cooking And Food Trends, Community Advocacy, Press Freedom, Communications, Video Game Developments And Reviews, Ice Hockey, Children, Education.
What skills is Cindi Lash known for?
Cindi Lash has skills like Journalism, Editing, Newspapers, Editorial, Social Media, Publications, Web Content, Storytelling, Magazines, Breaking News, Copy Editing, New Media.
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