Real Estate - Preparation for MarketHome Staging, Professional OrganizingManaged all marketing activities including development of marketing plan, budget management, creation of company collateral and websiteIdentified potential customer segments and sought opportunities to provide solutionResponsible for consultation, creation, and execution of on-site solutionsManaged scheduling, performance, and compensation for contract employees

• Developed and implemented strategic channel marketing programs driving interest, market share, and contributing to sales pipeline to grow revenue across multiple business segments • Worked with partners to develop sell-through demand generation and integrated marketing campaigns • Engaged in close collaboration with alliance and reseller marketing teams and internal IR leaders to expand reach, offer ongoing training and sales enablement tools, and increase opportunities • Created and utilized a mix of different marketing, automation, and communications mediums to meet strategic objectives • Led the corporate brand refresh for the Americas division to ensure all existing collateral was ready on cut-over date and that new brand standards were met for future projects • Researched and identified key industry events, secured speaking engagements, and planned messaging and presence to return quality leads

Created executive level sales & marketing tools, templates and communication plans Conducted market environment research, performed analysis and reported data to identify opportunities and develop programs to nurture opportunities Reviewed and approved corporate marketing expenditures in addition to pre/post-approval of partner vouchers through MDF programUpdated corporate website, intranet, and social media site with current and accurate information while maintaining integrity of company brandConducted sales training on marketing automation, data management, tools, and strategiesDeveloped and assigned leads by engaging regional sales teams for on-going follow-up.Led Task Force Project for marketing online stakeholder group and third party vendor review teamCreated and documented business processes such as new campaign requests, third party interaction, and invoice payment related to MDF tracking

Supervised and trained over 300 corporate employees during implementation of Oracle solution, specializing in Marketing, Sales Online, and PRM modules for Arrow ECS North AmericaDeveloped training curriculum and materials as well as presentation of the training both in person and via a virtual gatewayCollaborated with five company business units to develop common Go-to-Market business process for implementation of new ERP applicationDeveloped pre-sales business process from campaign creation to quote request as well as partner relationship management solutionDefined and implemented marketing business roles and responsibilities to capture the greatest internal efficiencies as well as sole responsibility for the design of the partners’ roles in the PRM and CRM modules thus providing a collaborative environmentActed as focal point for conversion of partner authorization data resulting in over 10,000 records for three business units valued at over $2 billion in revenue per yearMember of the board of individuals responsible for troubleshooting, testing, identifying defects, and following through to resolution for Oracle software solution

Developed written field marketing goals and plans with sales management to drive quota objectives, increase brand awareness, and align with corporate initiativesPlanned and managed events and campaign tactics associated with quarterly marketing plan and reconciled within a designated budget. Tasks included venue negotiation and selection, strategic partner involvement, customer participation, local sales support, booth management, materials preparation, and budget planning/trackingIdentified, segmented and pursued key accounts, emerging accounts and target accounts with the goal of cross marketing solution offerings to increase businessMeasured success of integrated demand generation programs against defined goals and made recommendations for necessary adjustments to strategy to optimize underperforming campaignsPrepared and presented weekly marketing reports on performance/ROI; and conducted quarterly business reviews with suppliers and managementManaged supplier business relationships throughout all levels of the partnershipActed as product manager interface between the supplier and selling organizations to resolve roadblocks, communicate business strategies, and launch promotionsNegotiated specialized contract terms and incremental marketing funding with partners

Developed a new marketing program to promote specific supplier lines by publishing materials such as company newsletter articles, a section in the company guidebook, and broadcast e-mails Acted as principle contact for the field reps and other operating groups to explain processes, procedures, and program compliance Analyzed sales data, prepared quarterly report for employee compensation purposes, and presented data to senior managers

Supervised two customer service representatives and one purchasing agentConducted team meetings and provided performance feedback Restructured and organized a failing service department through work flow analysis Improved customer service level by reducing the service completion window from an average of 8 days to 4 days (50% reduction)

Managed inventory, scheduled production, created a reporting structure, and presented data to management regularly Acted as principle contact for sales reps and customers Assisted in the design of the company showroom Ordered/distributed promotional items and organized marketing functions such as customer golf tournament Represented the company on the sales floor at the Rocky Mountain Homeshow annually as well as other events