Cindi Houtz, Mba Email and Phone Number
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Strategic Media Planning & Buying ProfessionalData-driven. Curious. Strategic. Big Picture Thinker. Skilled at crafting and executing innovative media plans that make an impact whether it's building brand awareness, developing preference, growing market share, educating & engaging consumers, or simply generating leads for products and services (and usually, a mix of these!). I excel at collaborating with clients and internal teams, thinking through the big picture goals, research data & available resources to strategically develop media plans to achieve our goals. Experience: Strategic Media Planning & Buying across both Digital & Traditional media landscapes (TV, Radio, Print, OOH, Paid Digital & Paid Social Media), Media Performance Analysis & Optimization, Quantitative & Qualitative Research Analysis, Competitive Expenditure Research & Analysis, Brand Management, Web Development, SEO, SEM, Full Funnel Lead Generation Planning - Blogging, Social Media, Video Marketing, Article/Content Marketing, Email Marketing/CRM, and more. Category Experience: Automotive, Banking & Financial Services, Wine, Healthcare, Health Insurance Plans, Higher Education, Mortgage & Realty Services, Non-Profit, and Retail.Skills: TV, Radio, Print and Outdoor Buying (Strata & Comscore), Digital campaign management including Business Managers for Facebook/Instagram, Snapchat, and TikTok. Display, video and paid search through Google Ads. Email Marketing Automation and/or CRM systems including Constant Contact, MailChimp, Infusion Soft, HubSpot and Salesforce. Website management through WordPress, Dreamweaver and basic HTML & CSS. Microsoft Office: Excel, PowerPoint, Word, Project, Outlook and Publisher. Adobe Photoshop, Canva, and Hootsuite.
Virginia Alcoholic Beverage Control Authority
View- Website:
- abc.virginia.gov
- Employees:
- 457
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Consumer And Digital Marketing SpecialistVirginia Alcoholic Beverage Control AuthorityRichmond, Va, Us
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Interim Head Of MediaDotted Line Agency Sep 2024 - PresentRichmond, Virginia, United States -
Digital Media ConsultantFreelance Nov 2008 - PresentRichmond, VaWork with entrepreneurs and small business professionals to set up an omnichannel presence for their brand and digital marketing campaigns. • Set up & manage online brand presence across multiple channels including websites, social media channels, Google Business Listings/Maps and Apple Business Connect/Maps• Develop and implement Digital Marketing Strategies to generate website traffic including Paid Search (PPC), Search Engine Marketing (SEM), Permission Based Email Marketing, Content Creation & Syndication through Article Marketing, Video Marketing & Social Media• Run paid social media campaigns across Facebook/Instagram• Run paid campaigns across Google Display Network (PPC, Display and YouTube)• Manage Website development & performance including keyword research, on-page & off-page optimization, tracking & analytics to monitor performance and increase conversion rates• Set up CRM integrations including customer segmentation, email automation and lead nurturing campaigns • Develop collateral and marketing materials to target and reach specific audiences in support of overall business objectives• Manage content syndication for clients in B2B space across blogs, article repositories, video, and social media channels
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Media Director, Media Planning & BuyingBurford Advertising, Inc Nov 2018 - Aug 2024Richmond, Virginia AreaCraft strategic data-driven omni-channel media plans for a variety of clients across the B2C and B2B spaces• Manage multi-million client budgets across multiple markets, primarily along the East Coast • Expertise across all forms of media: Digital Display & Video, CTV/OTT, Paid Social Media, Television, Radio, Newspaper, Magazine, Out-of-Home & more• Skilled at managing and optimizing digital campaigns across platforms including Facebook/Instagram, Google Ads/GDN (Paid Search, Display and YouTube Video campaigns), SnapChat, TikTok, and Hulu• Analyze website analytics and campaign KPI's to continually learn and improve upon media performance -
Media Director, Media Planning & BuyingFree Agents Marketing May 2013 - Nov 2018Richmond, Va -
Research DirectorWwbt-Nbc12 May 2004 - Nov 2008Richmond, Virginia Area -
Media Director, Media Planning & BuyingSpurrier Media Group 1999 - 2004Richmond, Va
Cindi Houtz, Mba Skills
Cindi Houtz, Mba Education Details
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Master Of Business Administration (M.B.A.)
Frequently Asked Questions about Cindi Houtz, Mba
What company does Cindi Houtz, Mba work for?
Cindi Houtz, Mba works for Virginia Alcoholic Beverage Control Authority
What is Cindi Houtz, Mba's role at the current company?
Cindi Houtz, Mba's current role is Consumer and Digital Marketing Specialist.
What is Cindi Houtz, Mba's email address?
Cindi Houtz, Mba's email address is ci****@****ail.com
What is Cindi Houtz, Mba's direct phone number?
Cindi Houtz, Mba's direct phone number is +180465*****
What schools did Cindi Houtz, Mba attend?
Cindi Houtz, Mba attended Virginia Commonwealth University - School Of Business, Vanderbilt University.
What skills is Cindi Houtz, Mba known for?
Cindi Houtz, Mba has skills like Online Marketing, Social Media Marketing, Marketing Strategy, Marketing, Seo, Sem, Public Relations, Social Media, Blogging, Social Networking, Online Advertising, Market Research.
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