Graphic Designer
Kennesaw, Georgia, United States
• Designed packaging and product displays for multiple product lines across more than ten retail brands• Collaborated with the marketing and sales teams in the development and implementation of marketing campaigns, IRC promotions, new product development, and brand refreshes• Created ads for both print and digital platforms• Developed sales sheets, brochures, catalogs, coupons, postcards, tradeshow graphics, signage, and other marketing assets• Prepared new product prototype mock-ups and created digital renderings of new concepts• Worked directly with printers, provided pre-flighted art files, reviewed and approved proofs, attended press-checks• Ensured art files were correctly setup within mechanical grids/dielines and that all print and regulatory requirements were considered (ie: minimum font sizes, maximum number of colors, shrink sleeve distortion, etc.)• Developed art files according to various vendor specifications and according to specific print methods