Cindy Atha, Mha Email & Phone Number

Responsible for global sales of CareMate, a device that combines intelligent software and wearable sensors to let home health and home care agencies, telemedicine, and assisted care facilities know exactly how clients are doing 24/7.

Seattle, Wa, Us

Led commercialization efforts for pharmacogenomics and medical devices for Breast Health including building the Sales and Marketing department. Shared accountability for net revenue goals for pharmacogenomic testing and managed corporate partnerships to assist in selling laboratory tests. Assisted company in becoming proficient in the clinical development of pharmaceuticals for prevention and treatment of breast cancer. Created Sales Training curriculum as well as a Learning Management System to ensure 100% proficiency in compliance and medical technology. Developed and initiated execution of three-year Customer Focused Strategic Plan.

Newark, Ca, Us

Designed and staffed department with responsibilities for pricing, payer contracting, trade, distribution, and managed care sales for products with gross sales of $115M. Directly supervised six directors and worked cross-functionally with finance, field sales, medical, marketing, legal, business development, and human resources. Developed Managed Markets Strategic Plan for portfolio of pain products. Ensured product reimbursement for greater than 87% of commercial managed pharmacy lives for company’s flagship product. Played integral role in business development by vetting new product pricing and reimbursement opportunities during product acquisition outreach, resulting in the purchase of two new drugs, including a specialty drug. Recognized by Healthcare Distribution Management Association (HDMA) as 2014 DIANA Winner for Best Manufacturer with Sales Less than $300 million.

San Diego, Ca, Us

Led department with responsibilities for payer and institutional marketing, pricing, payer contracting, trade, distribution, and managed care sales for products with gross sales of $650M. Directly supervised eight directors and worked cross-functionally with finance, field sales, medical, government affairs, and human resources. Recognized by HIRC as “Best People and Programs” for a small manufacturer for two consecutive years and “2012 Best Trade Account Team and Programs” amongst all manufacturers. Designed a Medicare Sales and Marketing strategy that led to increasing share and sales volume in the medicare market for company’s top revenue product that was in the declining stage of its life cycle. Developed pricing, discounting, and payer marketing strategy to launch the first weekly diabetes product. Achieved payer reimbursement for new drug at lowest branded co-pay within six months of launch for top eight national commercial insurers. Recognized by Healthcare Distribution Management Association (HDMA) as 2012 DIANA Winner for Best New Product Introduction or Product Promotion. Led Managed Markets integration efforts on behalf of Amylin post company acquisition by Bristol-Myers Squibb and AstraZeneca.

Cambridge, Cambridgeshire, Gb

Led a selling team of as many as nine hundred to deliver sales contributions for the Central Nervous System/Hospital/Institutional Sales DivisionDeveloped and led implementation of sales strategy for Seroquel, achieving position of market leadership in atypical antipsychotic marketEnsured strategy execution for Seroquel, Merrem IV, Nexium, Nexium IV, and Zomig within targeted institutions from Great Lakes to West CoastDeveloped leadership skills for six regional sales directors within the West Area, promoting 30 percent to other senior leadership rolesRestructured the Central Nervous System Selling Team and the West Business Center Leadership Team based on organizational needs and market dynamics

Cambridge, Cambridgeshire, Gb

Ensured sales forecasts and operational budget targets for the AstraZeneca product portfolio were met or exceeded with insurers and state/county customers from Colorado to HawaiiDesigned and implemented accountability selling model for regional payers that served as model for national realignmentProvided input to managed market strategies and tactics in collaboration with Marketing, Sales Directors, Segment Directors, and State Government Affairs Influenced strategic direction of eleven Account Directors to maximize sales margins, resulting in greatest national uptake of new cholesterol lowering drug in Pacific Northwest Assessed performance for eleven direct reports to ensure portfolio management and planning for new product launches as they affected Managed Market’s CustomersCreated strategy to identify and recruit diverse, qualified candidates for Account Director role

Cambridge, Cambridgeshire, Gb

Led team of eighty people to redesign the Sales Training curriculum for over 4000 sales representatives across the gastrointestinal, cardiovascular, central nervous system, pain and infection, and oncology areasCreated National Selling Simulations to simulate customer interactions for new hires that set new industry standard for training applicationDeveloped training and educational strategies in collaboration with marketing teams and sales leadershipManaged five training managers in an effort to implement training for field sales and sales support personnelAdjusted training plans and annual budget spend of 23 million dollars Assessed internal and external best practices and industry trends to identify potential managed care sales training improvements

Cambridge, Cambridgeshire, Gb

Played a key role within the marketing team in the development of product contract strategies. Vetted contracts within strategy guidelines and developed or refined business cases for unique contracting opportunities. Assisted account managers with the negotiation process with the PBM, HMO, government, and employer customer.

Cambridge, Cambridgeshire, Gb

Create preferred reimbursement for AstraZeneca product portfolio with three large national insurers.

Bs, Zoology

Master'S Degree, Executive Health Administration