Cindy Bean Email and Phone Number
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🔹 MY VALUE PROPOSITIONI am a marketing and consumer insights executive who accelerates innovation and leads consumer market transformation. I am a data-driven executive who excels in distilling insights from data and implementing actionable visions. I am committed to being a prolific thought leader dedicated to uncovering meaningful insights, accelerating innovative plans, and building high-performing teams. 🔹 HOW I BUILT MY SUCCESS✪ My steadfast dedication to building bridges between teams, ideas, and data-driven points of view.✪ My profound belief in the power of consumer insights, trend analysis, branding and positioning, and data analytics and innovation. ✪ Through my reputation for integrity, authenticity, and transparency while leveraging an entrepreneurial mindset and creating differentiated experiences that identify new customer opportunities. ✪ By making an enduring impact in consumers' lives by setting my company up for success.🔹 WHAT I AM PASSIONATE ABOUT⇒ I am passionate about consumers and telling holistic stories that drive informed decisions. ⇒ Being a relationship builder who values multiple points of view.⇒ Anchoring issues on where a company needs to land in the future. I am a big-picture strategist who solves complex problems. 🔹 AREAS OF AUTHORITY ✔️ Consumer Insights✔️ Branding & Positioning ✔️ Messaging & Narrative Building ✔️ Marketing, Social Media & Digital Strategy ✔️ Consumer Segments & Market Trends✔️ Research & Innovation Exploration✔️ Value Proposition Development & Actionability✔️ Team Leadership & Empowerment✔️ Market Identification & Penetration✔️ New Product Development & Launch✔️ Pricing & Packaging Analysis✔️ Data Analytics ✔️ Consumer & Market Research✔️ Competitive & Market Analysis ✔️ Segmentation & Targeting✔️ Qualitative & Quantitative Research🔹 If you need strong, growth-focused leadership to move your organization to its next level of success, contact me at cindy8bean@gmail.com
Comcast
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- comcast.com
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Vp, Customer Experience & PmoComcast May 2023 - PresentPhiladelphia, Pa, UsAs a key member of the Northeast Division (NED) Finance senior leadership team, I own the start-to-end Customer Experience (CX), Project Management Office (PMO) lifecycles, lead Reliability initiatives cross-functionally, and am responsible for facilitating a collaborative process for managing NED tool requirements, testing, deployment, and adoption.★ SCOPE:- CX Analytics & Insights,- NPS Platform & Work Practices,- Operational Program Support,- Experience Journeys & Programs,- Leading and developing the strategic planning to support large-scale business initiatives.- Developing and recommending plans for implementation and administration of programs.
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Vp, Consumer Propositions & Portfolio At ComcastComcast 2021 - May 2023Philadelphia, Pa, Us★ SCOPE: Created, aligned, and activated a consumer value proposition development process that encompassed cross-functional stakeholders, audience-driven opportunity assessments, meaningful product roadmap adjustments & additions and KPIs to track success. ★ NOTABLE IMPACTS:☑️ Selected to lead a newly created function that transformed the voice of the consumer to the heart of decision making.☑️ Served as consumer SME focused on building meaningful brand moments and positioning products to targeted consumers. ☑️ Shifted creative and GTM strategies for critical work-streams based on the insights and recommendations gleaned from the CVP process.
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Vp, Consumer Research & InsightsComcast 2016 - 2021Philadelphia, Pa, Us★ SCOPE: Created a centralized Consumer Insights function within a Fortune 15 Company that continues to serve as a high-performing team to key stakeholders across all parts of the business and product lines (Entertainment, Internet, Mobile, and Home Security). ★ NOTABLE IMPACTS:☑️ Launched and scaled a differentiated mobile experience (Xfinity Mobile) into a crowded, established mobile category based on the foundation of insights, recommended positioning, and online user experience uncovered by my team. XM now has over 5M customer accounts.☑️ Implemented and activated a consumer segmentation work-stream across the Xfinity product line, which was inclusive of entertainment, internet, mobile, and home security.☑️ Stood up a weekly consumer sentiment analysis at the beginning of COVID and distributed results with recommended acquisition, retention & value-based action items to the leadership team.☑️ Built an online community of Xfinity’s employees that enabled the business to vet sales materials, phrases that pay, and what was working/not working with new products or marketing materials, which shaped the sell-in of Xfinity Mobile and internet as well as defended the Xfinity brand against competitive switching.☑️Uncovered how Xfinity can shift its perception of being a good value among various consumers, which included conducting a deep analysis on what value means to people and uncovering segmented differences that could be applied to how the brand uses channels to sell and inform different audiences, the types of messages it uses, and how to use customer care to further nurture a customer relationship.
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Manager, Consumer & Customer Insights, Breakthrough Innovation & CommercializationCampbell Soup Company 2010 - 2016Camden, Nj, Us★ SCOPE: Charged with leadership accountability for consumer insights on one of two breakthrough innovation teams responsible for shaping and driving the future enterprise-wide innovation pipeline for a company that generated $8B in sales.★ NOTABLE IMPACTS:☑️ Led a cross-functional team in the development of a thriving multi-year pipeline in new and adjacent areas, which encompassed exploration and rapidly prototyped and validated ideas that resulted in solutions or new product opportunities.☑️ Launched the category-breakthrough dinner sauce line of products that generated $45M in sales at year 2. -
Qualitative Research Consultant, Marketing ResearchLadd Research Group 2009 - 2010Us★ SCOPE: Executed the development of all consumer-related business functions including business development, syndicated and competitive analysis, project management, moderation, and reporting. ★ NOTABLE IMPACTS:☑️ Identified a $50M opportunity for a client, which included opportunity assessment among Hispanic and African Americans concerning the vaccine market.☑️ Masterminded efforts to triple the number of consumer-related projects and clients that generated over $300K of revenue within the year. -
Manager, Marketing ResearchJohnson & Johnson (Vistakon) 2008 - 2009Jacksonville, Fl, Us★ SCOPE: Improved management reporting and resulting sales and marketing accountability by redesigning the monthly update process to focus on leading indicators, data interpretation, and underlying issue identification.★ NOTABLE IMPACTS:☑️ Increased effectiveness of sales and marketing spend by establishing and evaluating program metrics and recommending how funds should be redirected.☑️ Partnered with market share data vendor, brand specialists, and sales analytics team to develop and monitor retention, upgrade, competitive switch, and new wearer goals for each brand and compute monthly status toward goals. -
Manager, Consumer InsightsWyeth 2006 - 2008New York, New York, Us★ SCOPE: Managed all consumer research needs and $3 million budget for Women’s Health Care and the Central Nervous System (CNS) business units. Developed research plans and budgets for all brands; assessed brand/portfolio needs, including positioning and messaging; identified industry and category trends; tracked compliance, etc.★ NOTABLE IMPACTS:☑️ Improved marketing effectiveness for women's health care products leading a portfolio-wide consumer segmentation study which resulted in increased trial and drug adherence for Wyeth’s base business by 20%. -
Senior AnalystMcneil Consumer & Specialty Pharmaceuticals (Johnson & Johnson) 2005 - 2006New Brunswick, Nj, Us★ SCOPE: Led research activities for Tylenol’s pediatrics, upper respiratory, and Sleep franchise (Tylenol PM and Simply Sleep), rotating based on brand need.★ NOTABLE IMPACTS:☑️ Created a $5MM growth opportunity for Tylenol PM by designing and implementing a multi-phased repositioning plan capitalizing on the brand's most valuable messages.☑️ Leveraged consumer insight and competitive analysis to successfully re-launch Tylenol cold medicine following its reformulation (replacement of decongestant pseudoephedrine). -
Senior AnalystThe Vanguard Group 1997 - 2005Valley Forge, Pa, Us★ SCOPE: Managed research functions related to Vanguard’s Institutional business, including company 401(k) and 403(b) plans.★ NOTABLE IMPACTS:☑️ Led cross-functional research team in creating and publishing an influential retirement white paper that led to a re-engineering of the consumer Website, additional money-specific Websites, and a new TV marketing campaign.☑️ Implemented enhanced educational programs targeting specific institutional clients.☑️ Improved research process and facilitated data turnaround related to the Institutional Client Conference Study.
Cindy Bean Skills
Cindy Bean Education Details
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Betsy Magness Leadership Institute GraduateClass 42 -
Wharton Executive EducationComcast Women In Leadership Program
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Riva Training Institute - Advanced ModeratingAdvanced Qualitative Research
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Penn State Great ValleyBusiness Administration
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Drexel University'S Lebow College Of BusinessMarketing
Frequently Asked Questions about Cindy Bean
What company does Cindy Bean work for?
Cindy Bean works for Comcast
What is Cindy Bean's role at the current company?
Cindy Bean's current role is Customer Experience & Insights Executive ➲ Branding & Positioning ➲ Narrative Building ➲ CX ➲ Social Media ➲ Digital Strategy ➲ Research & Innovation Exploration.
What is Cindy Bean's email address?
Cindy Bean's email address is cb****@****rch.net
What is Cindy Bean's direct phone number?
Cindy Bean's direct phone number is +121558*****
What schools did Cindy Bean attend?
Cindy Bean attended Betsy Magness Leadership Institute Graduate, Wharton Executive Education, Riva Training Institute - Advanced Moderating, Penn State Great Valley, Drexel University's Lebow College Of Business.
What skills is Cindy Bean known for?
Cindy Bean has skills like Customer Insight, Marketing Research, Segmentation, Cross Functional Team Leadership, Market Research, Marketing, Marketing Strategy, Consumer Insight, Strategy, Strategic Planning, Qualitative Research, Research.
Who are Cindy Bean's colleagues?
Cindy Bean's colleagues are Jonathan Albert, Doug Rogers, Cindy Ward, Andrew B., Matthew Morrow, Anthony Rizzo, Sravan T.
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