Provide direct leadership for front-end web development operations, including web product design initiatives, and continuous user experience optimization for four websites consisting of over 24K content pages. Strategize digital transformation of all sites by utilizing data-driven insights and analytics to inform design decisions, optimize user engagement, and identify areas of improvement. Pioneer of user-first, user-centric approach to design thinking within the organization, including web accessibility.

*Certificate of Completion, 2018Performed accurate interpretation and translation of critical medical information in direct service to nationwide and international healthcare organizations, law enforcement, first responder centers, and government agencies.

Spearheaded the launch of a new website that aligns with the organization's rebranded identity and delivers intuitive user experiences, which resulted in a 47% increase in supporter engagement. Guided the implementation of comprehensive online technology solutions to deliver seamless and impactful digital experiences across all channels.

Conducted a series of intensive field survey events over a 4-month period and collected 1700+ individual in-depth survey forms across seven communities. Revamped design and implementation of comprehensive Anti-Human Trafficking (AHT) awareness and prevention programs for life-skill training centers, law enforcement agencies, NGOs, and vulnerable women and children in slum communities.

Deployed digital marketing strategies that align with enterprise-wide goals and brand digital priorities. Conceptualized and designed website and email campaigns for 30+ nationwide commercial property listings. Streamlined the business marketing requirements gathering process by devising a new communication procedure, which was adopted by the entire department.

Led the website redesign effort for a health brand, which resulted in a 200% increase in new visitors, a 127% increase in repeat visitors, and record online sales in one month. Collected and interpreted broadcast performance results to make recommendations for A/B testing.