Cindy Chee Email & Phone Number

- Lead the innovation NPD process by engaging and collaborating with cross functional teams to conduct consumer research, review sample products, find cost savings and build commercially sound business cases based on insights.- Lead the end-to-end development and execution of national marketing campaigns (across TV, OLV, social, digital, PR, radio, OOH.

- Managed the internal stage gate process to develop NPD involving consumer research, building sound commercial business cases and creating packaging by collaborating with internal cross-functional teams.- Led and supported 20+ multiple national marketing campaigns from end-to-end across McCafé, Gourmet Creations and Core portfolios; achieved through.

- Managed the Kids and Mainstream Toothpaste sub-brands, both of which include Colgate's top selling SKUs.- Led the Colgate Australia Facebook page by working with our social agency to engage with 60,000 consumers online.- Created the 2017 Strategic Brand Plan for the Kids Toothpaste portfolio.- Managed more than 12 different packaging revites and SRP.

- Launched Macca’s New Loaded Fries by managing ATL assets, POP assets and packaging with cross functional teams and agencies, exceeding projected sales by 85%.- Worked on the Loaded Fries’ #fryflix TVC campaign which ranked in the Top 10 Australian ads for 2015.- Worked on the Loaded Fries’ social campaign to create the world’s largest crowd directed.

- Coordinated emails being sent to more than 8000 doctors and specialists nation wide across different brand teams, involving UAT and post-analysis of reach and engagement results to support closed loop marketing.- Managed international and national webinars from end to end that were broadcasted to more than 200 doctors and specialists.- Created an.

- Communicated and worked with the team of 50 to achieve unrivalled service to all customers.- Engaged in conversation with customers from all walks of life to understand their unique need, learning to provide each individual with the relevant solution for their situation.- Conducted training sessions for 6-8 different customers every week.- Selected to be.

Currently Studying A Bachelor Of Commerce (Co-Op), Marketing And Accounting

Activities and Societies: UNSW Co-op Society, Campus Bible Study

Education record

Activities and Societies: Prefects, SRC (Student Representative Council), High Resolves Group, Senior Vocal Ensemble, Chamber Choir.