Cindy Chen Email & Phone Number

Taiwan

• Define annual market plan based on global brand strategy
• Developing and managing the marketing budget
• Define brand positioning and segmentations for fossil/Emporio Armani /Michael Kors, and develop marketing plans across different channels
• Overseeing branding, advertising, PR and in-store event
• Lead and execute marketing campaigns, leveraging internal/external support and driving collaboration
• Coordination with the global brand team to develop marketing assets locally

Taiwan

• e-CRM program planning and deployment
• Lead digital transformation applied to in-store events
• Lead social listening projects on Google, facebook, Dcard to improve brand preference
• Strengthen TTFB x UberEats partnership to boost food delivery business
• Omni-channel marketing planning and execution to enhance TTFB brand awareness in China market
• Leadership and team member development (Membership: 3)

Shanghai City, China

• Understands the essential dynamics, strategies and drivers of their client’s businessProposing strategic communication directions to clients
• Striving for the long lasting and sustainable success of business and client relationship
• Ensures high quality and on-time delivery of all projects
• Managing and optimizing internal resources to achieve business revenue goals
• Profit control and new business development
• Clients: P&G China (Oral-B / Crest)

Shanghai City, China

• Long-term brand digital communication development & implementation
• Social media strategies planning & social influencer/community relationship enhancement
• Innovative tactics on mobile devices explore to increase brand exposure and to advance brand storytelling
• Oversee the delivery of day-to-day multi digital/social platforms communication to ensure brand tonality
• Cooperate with social partners to monitor and analyze social buzz, and to provide social insights to internal teams
• Clients: Nike Sportswear / Nike Skateboarding / Nike Lab

Shanghai City, China

• Holistic digital communication and social strategies planning
• Digital advertising strategy development & execution
• New media opportunity and digital trend search & recommendation
• eCommerce planning & operation (T-mall)
• Data analysis & consumer insight explore
• Clients: Pepsi Beverage / Pepsi Food (Lay's) / Hershey's

Taiwan, Taipei City

Taipei City, Taiwan

Taipei City, Taiwan

Master'S Degree, Marketing

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General