Cindy Chen Email & Phone Number

Taiwan

• Define annual market plan based on global brand strategy• Developing and managing the marketing budget• Define brand positioning and segmentations for fossil/Emporio Armani /Michael Kors, and develop marketing plans across different channels• Overseeing branding, advertising, PR and in-store event• Lead and execute marketing campaigns, leveraging internal/external support and driving collaboration• Coordination with the global brand team to develop marketing assets locally• Leadership and team member development (Membership: 3)

Taiwan

• e-CRM program planning and deployment • Lead digital transformation applied to in-store events• Lead social listening projects on Google, facebook, Dcard to improve brand preference• Strengthen TTFB x UberEats partnership to boost food delivery business• Omni-channel marketing planning and execution to enhance TTFB brand awareness in China market• Leadership and team member development (Membership: 3)

Shanghai City, China

• Understands the essential dynamics, strategies and drivers of their client’s businessProposing strategic communication directions to clients• Striving for the long lasting and sustainable success of business and client relationship• Ensures high quality and on-time delivery of all projects• Managing and optimizing internal resources to achieve business revenue goals• Profit control and new business development• Clients: P&G China (Oral-B / Crest)• Leadership and team member development (Membership: 5)

Shanghai City, China

• Long-term brand digital communication development & implementation• Social media strategies planning & social influencer/community relationship enhancement• Innovative tactics on mobile devices explore to increase brand exposure and to advance brand storytelling• Oversee the delivery of day-to-day multi digital/social platforms communication to ensure brand tonality• Cooperate with social partners to monitor and analyze social buzz, and to provide social insights to internal teams• Clients: Nike Sportswear / Nike Skateboarding / Nike Lab

Shanghai City, China

• Holistic digital communication and social strategies planning• Digital advertising strategy development & execution• New media opportunity and digital trend search & recommendation• eCommerce planning & operation (T-mall)• Data analysis & consumer insight explore• Clients : Pepsi Beverage / Pepsi Food (Lay's) / Hershey's• Projects : Pepsi annual communication Campaign #LiveForNow# / Lay's 2012 annual digital campaign / Microsoft design Contest Campaign (Pitch) / Wyeth 2014 annual digital campaign (Pitch)

Taiwan, Taipei City

Taipei City, Taiwan

Taipei City, Taiwan

Master'S Degree, Marketing

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General