Cindy Cheung Email & Phone Number

Vancouver, BC, CA

Vancouver

Establish and execute community engagement and marketing initiatives

Vancouver, British Columbia, Canada

• Manage cross-platform social media marketing and projects
• Analyze audience demographics, build engagement and generate leads; grew IG audience by 69% in 8 months and increasing total online customers by 40%
• Create, budget and monitor advertising content, conduct A/B testing and SEO/SEM marketing
• Track and analyze KPIs, strategies growth, increasing store revenues up to 50%, growing online sales from grew 143%
• Maintain eCommerce website, improve user experience with web development, analyze behavior flow and propose strategies to boost retention and conversions
• Collaborate with store managers for store displays, coordinate with PR, influencers, photo/videographers for promotional campaigns

Hong Kong

• Develop marketing strategies and branding direction, integrated direction into marketing materials, coordinate projects, promotion activities and campaigns, determine marketing opportunities and communicate with.
• Manage social media accounts and engagement, plan, execute content calendar and on brand on/offline materials, copywrite, manage websites, SKU, sales and budget, target with advertising, contests, leading to an.
• Execute social media buys, monitor and analyze media and sales data and KPIs with web analytics, research trends, implement action base on insights, resulting in sales increase from $7,560 to $128,168 in 6 months.
• Create monthly marketing reports, analyze the effectiveness of campaigns, communications and products, provide recommendations for future marketing strategies and innovative marketing developments
• Build and schedule media and PR initiatives, write and edit media copies that adheres to brands’ reputation, ensure customer focus approach on websites and coordinate logistics in promotion events
• Negotiate with win-win contracts with external platforms, establish strong relationship with stakeholders for business developments

Hong Kong

• Develop, organize and execute marketing campaigns, ATL and BTL advertising
• Plan creative promotion strategies on social media with designers, conduct market research, and ensure consistency with brand direction and goals
• Analyze competition and collect data to target consumer segments in marketing strategies
• Promote and facilitate venues to fulfill customer needs and handle inquiries daily
• Perform administrative operations, contributing to a successful expansion project
• Establish relationships with stakeholders, attending events and seize potential business opportunities

Canada

• Coordinate and organize programs that support community engagement and educational development for youth and adults with special needs
• Plan and budget for events, workshops, volunteer and career opportunities, ensure programs promote the health and dignity of individuals, collaborate with stakeholders to build new inclusive program initiatives
• Supervise, train and provide performance evaluations for staff and interns, initiate a supportive environment that promotes growth, resolve conflicts and prepares team building activities to boost team morale
• Identify barriers and offer support for those who experienced trauma
• Develop periodic reports to evaluate the effectiveness of programs, identify learning goals and ensure best quality of care are implemented
• Support documentation and records of cases and meds, build rapport with individuals and families with complex needs, communicate with inspectors and ensure privacy policies are followed

• Community Specialist Sept 2014 – Nov 2015
• Initiated and lead daily activities, played a major role in planning of program events
• Inspired clients with complex behaviours and disabilities to engage in meaningful activities while managing unexpected circumstances
• Supported other employees which lessen burden of team lead and improved efficiency

• Maximized revenue by implementing strategic marketing that boosted product variety, resulting in one of the most profitable annual holiday sales records
• Executed personalized customer approach to enhance shopping experience
• Regulated cash flow from customers and keep records of outgoing products
• Promoted brand awareness and new products that laid the foundation for future sales