Cindy Cheung Email & Phone Number

Vancouver, Bc, Ca

Vancouver

Establish and execute community engagement and marketing initiatives

Vancouver, British Columbia, Canada

• Manage cross-platform social media marketing and projects• Analyze audience demographics, build engagement and generate leads; grew IG audience by 69% in 8 months and increasing total online customers by 40%• Create, budget and monitor advertising content, conduct A/B testing and SEO/SEM marketing• Track and analyze KPIs, strategies growth, increasing store revenues up to 50%, growing online sales from grew 143% • Maintain eCommerce website, improve user experience with web development, analyze behavior flow and propose strategies to boost retention and conversions• Collaborate with store managers for store displays, coordinate with PR, influencers, photo/videographers for promotional campaigns

Hong Kong

• Develop marketing strategies and branding direction, integrated direction into marketing materials, coordinate projects, promotion activities and campaigns, determine marketing opportunities and communicate with stakeholders to advance multiple clients’ marketing objectives• Manage social media accounts and engagement, plan, execute content calendar and on brand on/offline materials, copywrite, manage websites, SKU, sales and budget, target with advertising, contests, leading to an increase reach by 25%, impression by 20%, young audience by 30% • Execute social media buys, monitor and analyze media and sales data and KPIs with web analytics, research trends, implement action base on insights, resulting in sales increase from $7,560 to $128,168 in 6 months, earning “Best Use of Social Media” in Asia eCommerce Awards 2019 • Create monthly marketing reports, analyze the effectiveness of campaigns, communications and products, provide recommendations for future marketing strategies and innovative marketing developments• Build and schedule media and PR initiatives, write and edit media copies that adheres to brands’ reputation, ensure customer focus approach on websites and coordinate logistics in promotion events • Negotiate with win-win contracts with external platforms, establish strong relationship with stakeholders for business developments

Hong Kong

• Develop, organize and execute marketing campaigns, ATL and BTL advertising• Plan creative promotion strategies on social media with designers, conduct market research, and ensure consistency with brand direction and goals• Analyze competition and collect data to target consumer segments in marketing strategies• Promote and facilitate venues to fulfill customer needs and handle inquiries daily• Perform administrative operations, contributing to a successful expansion project • Establish relationships with stakeholders, attending events and seize potential business opportunities

Canada

• Coordinate and organize programs that support community engagement and educational development for youth and adults with special needs• Plan and budget for events, workshops, volunteer and career opportunities, ensure programs promote the health and dignity of individuals, collaborate with stakeholders to build new inclusive program initiatives • Supervise, train and provide performance evaluations for staff and interns, initiate a supportive environment that promotes growth, resolve conflicts and prepares team building activities to boost team morale• Identify barriers and offer support for those who experienced trauma• Develop periodic reports to evaluate the effectiveness of programs, identify learning goals and ensure best quality of care are implemented• Support documentation and records of cases and meds, build rapport with individuals and families with complex needs, communicate with inspectors and ensure privacy policies are followed• Conduct monthly inspections in facility and residential setting, identify risks, ensure building is safe and programs enforce lawful guidelines

Community Specialist Sept 2014 – Nov 2015• Initiated and lead daily activities, played a major role in planning of program events • Inspired clients with complex behaviours and disabilities to engage in meaningful activities while managing unexpected circumstances• Supported other employees which lessen burden of team lead and improved efficiency

• Maximized revenue by implementing strategic marketing that boosted product variety, resulting in one of the most profitable annual holiday sales records• Executed personalized customer approach to enhance shopping experience• Regulated cash flow from customers and keep records of outgoing products• Promoted brand awareness and new products that laid the foundation for future sales