Cindy Christensen Email & Phone Number

Boise, Idaho Area

• Creating clarity from chaos, lead process development, integration and implementation following spin-merge of two enterprises and five financial reporting systems
• Project management for FY2022 brand release
• Strategic integration of workflow tools (Pipeline and Workfront) to support newly defined cross-functional processes

Boise, Idaho

• Provide comprehensive marketing strategy and product management for HPE Analytics & Data Management Services
• Develop rich media content, tools, and other marketing collateral for this strategic consulting practice
• Team lead for Market Presence project, client references, success stories, and analyst briefings
• Sales enablement and training for new services
• Project manage development and launch of the Integrated Sales Showcase for customer-facing events with laptop version, resulting in 147% increase of lead capture in year one

Boise, Idaho Area

Represent needs of all HP Enterprise business stakeholders in the Agile Scrum process. Align priorities and communicate needs/issues/risk across all businesses, UX, Development, Translation, and Operations. Liason between team. Identify and resolve issues. Track requests and communicate status.

United States

• Develop processes to align HP Enterprise Horizontal and Industry Solutions with brand management, business unit priorities and map to optimal level of content coverage and integration
• Ensure a forward-looking content and editorial strategy
• Engage with UX and Development teams for planning and migration of unstructured content to new, global publishing platform, including site design, navigation, architecture, taxonomy and infrastructure
• Using customer behavior studies, analytic trends and other data, recommend/manage/deliver site enhancements to align with business strategy, web standards and brand
• Optimize Solutions/Industries content for Lead Gen, SEO and SEM
• Strategically integrate content with Social Media campaign activities

United States

• Plan and lead successful consolidation of 145k page website to 2.3k web pages in <6 months
• Drive regional engagement with shared services model to standardize non-structured content and web processes
• Represent enterprise business in fully redefining HP.com infrastructure through design, development, business processes, training, new content framework – focus on digital marketing and improved customer experience
• Drive engagement with Japan and China. Led first team to successfully bring Japan & China into common worldwide web content processes
• Develop web excellence strategy to ensure common standards practice across global websites
• Drive development, execution and editorial calendar for global campaigns

United States

• Manage lead generation operations for WW Software; drive standardization of campaign operations for lead tracking and reporting
• Liaison between WW SFW PMs, SFW Download Center, Extraprise, all regions for lead gen activities
• Integrate campaign activities with CRM (Customer Response Manager) and MRM (Marketing Response Manager) response routing systems.
• Write and conduct training for SFW web campaign processes and deliverables

• Communications and training lead for Product Lifecycle (PLC), an internal, cross-region/cross-BU internal platform that controls and manages all product lifecycle dates/activities
• Develop & launch PLC web-based training. Write and deliver PLC online help program; deliver training to country/region/BU teams
• Develop/maintain PLC web portal and communications plan; liaison with IT during program development

United States

• Advocate for stakeholders regarding complex, multi-level solution websites; monitor and escalate issues and risks
• Manage vendor relationship & web deliverables; manage agency activity and deliverables
• Manage communications & content for value, applicability, compliance and consistency; provide content for various customer/partner communication vehicles
• Report monthly metrics and use them to drive strategic web improvements
• Monitor & evaluate existing programs for efficiency; evaluate & monitor TCE metrics

United States

• Develop & execute strategic program to deliver enterprise web and face-to-face customer events
• New business development across enterprise segment; build and nurture relationships with key stakeholders; drive program buy-in
• Develop/implement process to reduce program costs; ensure high-quality of deliverables and customer satisfaction
• Evaluate & implement usability studies; analyze results for implications relating to current business practices. Communicate results to cross-functional teams and management
• Evaluate changes in business environment and competition; collaborate with marketing program managers, resellers and sales force
• Advocate & promote customer needs; investigate, develop & implement solutions to meet changing business requirements