Cindy Christensen Email & Phone Number

Boise, Idaho Area

• Creating clarity from chaos, lead process development, integration and implementation following spin-merge of two enterprises and five financial reporting systems• Project management for FY2022 brand release • Strategic integration of workflow tools (Pipeline and Workfront) to support newly defined cross-functional processes

Boise, Idaho

Provide comprehensive marketing strategy and product management for HPE Analytics & Data Management Services• Develop rich media content, tools, and other marketing collateral for this strategic consulting practice • Team lead for Market Presence project, client references, success stories, and analyst briefings• Sales enablement and training for new services• Project manage development and launch of the Integrated Sales Showcase for customer-facing events with laptop version, resulting in 147% increase of lead capture in year one

Boise, Idaho Area

Represent needs of all HP Enterprise business stakeholders in the Agile Scrum process. Align priorities and communicate needs/issues/risk across all businesses, UX, Development, Translation, and Operations. Liason between team. Identify and resolve issues. Track requests and communicate status.

United States

• Develop processes to align HP Enterprise Horizontal and Industry Solutions with brand management, business unit priorities and map to optimal level of content coverage and integration• Ensure a forward-looking content and editorial strategy• Engage with UX and Development teams for planning and migration of unstructured content to new, global publishing platform, including site design, navigation, architecture, taxonomy and infrastructure• Using customer behavior studies, analytic trends and other data, recommend/manage/deliver site enhancements to align with business strategy, web standards and brand• Optimize Solutions/Industries content for Lead Gen, SEO and SEM• Strategically integrate content with Social Media campaign activities • Integrate web assets with demand gen, lead routing and Eloqua lead nurturing tracks • Define and optimize new template design for Enterprise Solutions gateway (eta Q4 2012)

United States

• Plan and lead successful consolidation of 145k page website to 2.3k web pages in <6 months• Drive regional engagement with shared services model to standardize non-structured content and web processes• Represent enterprise business in fully redefining HP.com infrastructure through design, development, business processes, training, new content framework – focus on digital marketing and improved customer experience• Drive engagement with Japan and China. Led first team to successfully bring Japan & China into common worldwide web content processes• Develop web excellence strategy to ensure common standards practice across global websites• Drive development, execution and editorial calendar for global campaigns• Develop and manage translation and localization strategies for 9 languages across 78 country sites• Collaboratively develop/execute structured content framework to achieve content adaptation and web excellence resulting in >175% increase in click-thru and decreased page abandonment of 8% in year one

United States

• Manage lead generation operations for WW Software; drive standardization of campaign operations for lead tracking and reporting• Liaison between WW SFW PMs, SFW Download Center, Extraprise, all regions for lead gen activities• Integrate campaign activities with CRM (Customer Response Manager) and MRM (Marketing Response Manager) response routing systems.• Write and conduct training for SFW web campaign processes and deliverables

• Communications and training lead for Product Lifecycle (PLC), an internal, cross-region/cross-BU internal platform that controls and manages all product lifecycle dates/activities• Develop & launch PLC web-based training. Write and deliver PLC online help program; deliver training to country/region/BU teams• Develop/maintain PLC web portal and communications plan; liaison with IT during program development

United States

• Advocate for stakeholders regarding complex, multi-level solution websites; monitor and escalate issues and risks• Manage vendor relationship & web deliverables; manage agency activity and deliverables• Manage communications & content for value, applicability, compliance and consistency; provide content for various customer/partner communication vehicles• Report monthly metrics and use them to drive strategic web improvements• Monitor & evaluate existing programs for efficiency; evaluate & monitor TCE metrics

United States

• Develop & execute strategic program to deliver enterprise web and face-to-face customer events• New business development across enterprise segment; build and nurture relationships with key stakeholders; drive program buy-in • Develop/implement process to reduce program costs; ensure high-quality of deliverables and customer satisfaction• Evaluate & implement usability studies; analyze results for implications relating to current business practices. Communicate results to cross-functional teams and management• Evaluate changes in business environment and competition; collaborate with marketing program managers, resellers and sales force• Advocate & promote customer needs; investigate, develop & implement solutions to meet changing business requirements