Collaborate with campus departments to create and launch programs that meet organizational operating strategies and goals. Monitor market trends to develop new graduate programs in alignment with university strengths, mission and market demand. Cultivate inter-departmental relationships that align organizational and missional goals and objectives. Initiate new graduate programs and launch specialized non-degree programs guiding them through the proposal, approval, and implementation process. Develop tracking reports and KPIs that monitor and analyze trends in enrollment campaigns through SEO data and CRM analytics. Manage timelines, budgets, marketing contracts and production schedules for recruiting materials, including promotional items, social media, videos, advertisements, geo-targeting, PPC, and Google ads. Develop and implement recruiting, admissions, and marketing campaigns for university graduate programs. Lead hiring, conduct training and provide strategic leadership to the Graduate Admissions Team.

Advised students, designed process and implemented software for program schedule projections and individualized student course plans. Worked in partnership across departments to build the MBA Program standards, policies and program design. Developed processes, analyzed data, and submitted reports to ensure adherence to accreditation standards. Built MBA recruitment plan and recruited online MBA students through strategic development initiatives. Wrote, scheduled and managed social media posts, advertisements, press releases, and blogs.

Developed marketing strategies for businesses and nonprofits. Established controls to measure campaign performance through Act! CRM and Google Analytics. Designed marketing materials, including brochures, posters, logos, product labels, and advertisements. Maintained marketing calendars and provided timely deliverables within budget. Created and maintained websites and social network accounts. Composed and designed newsletters, press releases, and blogs. Cultivated relationships with customers through email campaigns. Managed production and special event staff. Established best practices and procedures for donor care.