Cindy Force Email & Phone Number

Atlanta, Ga

• Led the development and distribution of audience-focused messaging for a technology users group to support member acquisition, event participation, and media engagement.• Introduced content marketing practices and implemented projects to tell the brand story across various communications channels, including newsletters, blogs, videos, social media, email, press releases, and executive article bylines and talking points.• Created revenue-generating print and digital buyer’s guide with 60% ad profit margin.• Managed public relations function. Gained 800% visibility in key event publication.• Increased membership tradeshow booth traffic by 50% with enticing, interactive theme.• Showcased key topics and member expertise as the managing editor of a quarterly magazine.• Gained broad experience in association management operations and functional areas, including event management, sponsorship sales, education, marketing, volunteer management and strategic planning.When I became aware of content marketing as a fresh way to engage and inspire our users group community, I tried to learn as much as I could and translate some of these new principles and technologies to our marketing mix. I introduced content marketing practices and developed a content marketing rationale and strategy for sharing the brand story. The new demand-generation blog increased website traffic by 50%. I also applied my strong writing and editing skills, highlighting key topics and showcasing member expertise in the quarterly magazine and through a "Pro Tips" video series.

• Led the development and distribution of audience-focused messaging to promote educational events and conferences for a technical association.My previous position working in marketing and communications with a professional technical association led to an opportunity to transition with the client to a new role with a meeting and association management company. Since that transition, I’ve gained broad experience in association management operations, including event management, sponsorship sales, education, membership marketing, volunteer management, and strategic planning.

• Developed and implemented marketing campaigns for educational workshops and conferences.• Researched pain points and opportunities to serve as the backdrop for needs-based messaging.Working at TAPPI was my introduction to the world of association management – from the inside. While I had attended many educational conferences as a participant in the exhibit hall, I was, for the first time, seeing the strategy and planning behind the conference educational agenda along with the messaging and communications required to promote it to attendees.My exposure to adult learning principles and corporate training was a great foundation for this role. And my consultative selling experience prepared me to ask questions that uncovered some of the key issues for our targeted audiences. After some independent research and many meetings with the volunteer committee, I presented a “Top 10” reasons to attend the conference that was well received by the committee.

• Created and used processes and templates for newly created inside sales role.• Initiated targeted email, web seminar, and telephone campaigns to identify and secure training revenue.• Generated revenue from existing customer base and deferred revenue backlog.• Updated marketing tools, including course catalog, marketing collateral, and web-based customer interface and registration process.

• Streamlined fulfillment process and redesigned collateral marketing materials to establish consistency in presentation, upgrade professional appearance, and reduce production and mailing costs.• Introduced a new communication tool that generated a 30% increase in sales leads from a target market segment in its first quarter of publication. Managed the entire development, writing, design, production, and distribution process.• Researched, evaluated, and established strategy for approaching new market segments.• Managed integrated marketing activities, including development of new advertising campaign, tradeshow participation, public relations, and special events.• Created communications materials and tools, including company newsletter, collateral marketing materials, press releases, website content, email broadcasts, and special events announcements.• Maintained customer relationship management (CRM) database.• Instituted planning and tracking processes for monitoring budget and marketing activities.

• Increased revenue over 400% between first and second year; consistent increases in subsequent years.• Called on diverse client base, including large and medium-sized manufacturing and service businesses as well as government agencies and non-profit organizations.• Managed entire sales process from initial cold call and qualifying to strategic needs analysis, solution design, proposal writing, and project implementation/management.• Introduced protocol for streamlining a consulting intervention that reduced internal design and documentation requirements and improved client usability of deliverables.• Initiated and completed complex application process for GSA Federal Supply Service MOBIS contract as federal government preferred vendor. Gained access to $9 billion government professional services market.• Influenced ongoing review, redefinition, and redesign of services and marketing approaches to address clients’ changing needs and emerging business trends.During my time at The Odyssey Group, I had the opportunity to deepen my knowledge of adult learning and working styles as well as competency-based organizational structures, coaching, and performance management practices.I also practiced and refined my consultative selling skills. I’m not a “hard-sell” sales and marketing professional. I did develop a knack for using probing questions to uncover key areas of concern or opportunity for guiding sales conversations. A number of clients told me that no one had ever asked them those questions before.

• Completed in-depth training program and earned certification in company's research-based change management planning and implementation methodology.• Established new accounts representing Fortune 500 manufacturers, service firms, government agencies, and financial services companies. • Served as account/project manager for delivery of workshops, diagnostic tools, and complex consulting engagements.

Account Executive, 1991 - 1993• Identified training needs, demonstrated interactive multimedia training courses, and sold CBT delivery systems.• Created a distributor network and provided sales and marketing support to their sales teams.Marketing Coordinator, 1988 - 1991• Developed marketing materials, initiated and managed tradeshow participation, published newsletter.• Gained prominent cover story placement for company in an industry magazine.• Promoted new training course that received a top industry award resulting in the generation of inquiry leads and the highest volume of sales for a new product in its first year of release.As a young marketing professional in this role, I was fortunate to have some exceptional mentors and the opportunity to participate in numerous sales workshops. Learning about features, advantages, and benefits was eye opening and served as a strong foundation for the sales and marketing positions I would hold in the future.When I was promoted to account executive with a large territory and the responsibility for selling products, I was a bit apprehensive. But I enjoyed the challenge and the opportunity to meet and interviews other business people. Making my first sale was very exciting.