Cindy He Email & Phone Number

China Shanghai

Job responsibilities 1. Promote the localization process of brands from foreign parties to the Chinese market, and be responsible for the negotiation of business terms with foreign parties2. Fully responsible for the development strategy and brand promotion of the brand in the Chinese market, promote the development of business in the Chinese market, and achieve milestone plans3. Fully responsible for the brand's investment model and product design customization incubation in the Chinese market4. Fully responsible for the establishment of brand standards (including franchise policy, operation standard, property standard, etc.), coordinate and guide the establishment of brand standard system and franchise policy5. Fully responsible for the overall operation of the brand hotels, including the construction of operation team and operation systemReporting To:Executive Vice President, Jin Jiang Hotels (China Region)Direct Reports:Directors of BU (7 persons)Work Performance:1. Complete the construction of comprehensive standard system, product customization design, and operation system2. 30 hotels have signed contracts in the Chinese market, 13 projects are under design and preparation, and about 13 hotels are expected to open by the end of 2022Brand Honors:The 21st China Golden Horse Award -- China Outstanding Investment Value Hotel Brand2020 China Hotel (Golden Pillow) Award -- China's Outstanding Business Travel Design Hotel Brand Team Honor:2022 Jin Jiang International Goddess Festival Fashion Show Competition -- Team Gold Medal

Job Responsibilities:1. Completed the annual project development target according to the group's development strategy Formulate competitive project development policies, plans, ideas and strategies2. Develop project information channels, integrate financial, industry association and other resources, and promote project transaction3. Organize project evaluation, review and contract signing4. Responsible for organizing, planning and implementing various project promotion activities, and representing the group to participate in relevant industry activities and give publicity5. Fully responsible for the management of the project development team and the headquarters management support team, and improve the working ability and enthusiasm of the teamReporting To:President/Chairman of business divisionDirect Reports:Headquarters management team (10 persons)Work Performance:1. 786 projects were signed in 2017; more than 800 projects were signed in 2018, which ranking first in the global industry2. 319 projects were signed within three days of joining the Chinese hotel chains exhibition in October 2018, and 539 projects in May 2018, which creating a miracle in the industryPersonal Honor:2018 Group Top Ten President Merit Award

China, Shanghai

Job Responsibilities:1. Participated in and promoted enterprise reform, and established the group's key account marketing system and team2. Responsible for developing key account development strategies and creating marketing models3. Responsible for the management of the sales team, including sales training, performance appraisal, negotiation support and personnel management, so as to improve the working ability and enthusiasm of the sales team4. Made marketing plans, marketing operation schemes and budgets, and ensured the implementation of marketing plans and the completion of marketing targets5. Signed cooperation agreements with Fortune 500 organizations / headquarters in China, and established and maintained multi-dimensional strategic cooperative relations in an all-round wayReporting To:Business Division PresidentDirect Reports:Regional Director (6 persons)Work Performance:1. Signed contracts with more than 100 top 500 enterprises, such as Huawei, SF Express, Yili, China Unicom and Hunan Satellite TV2. Formulated business positioning, business operation mode and process, and training mode3. Built an excellent business team

China, Hunan

Job Responsibilities:1. Hotel project investment management, brand development and promotion, and annual target achievement2. Responsible for the property development, making clear the overall planning and positioning of the project3. Set up hotel management system and standard construction4. Develop the hotel's business strategy and plan, set the annual target and work plan, and ensure that the target is achieved5. Coordinated hotel project construction and operation management, improved organizational efficiency, service quality and business performance, and maintained good cooperative relations with media, government, tax authorities and other institutionsWork Performance:1. For four consecutive years, the flagship store of the Group has been taken as a model by the industry association of China, Hunan Province, Changsha City, Shandong Province and Qingdao City, providing experience sharing and training for its members and benchmark hotels in other regions.2. Comprehensively organize the project investment process management of Hunan Jasmine International Hotel.3. Participated in, planned and arranged the reception process of Karen Mok's tour concert, and was appointed by Karen Mok as the only service hotel in Changsha Station4. The group manages more than 10 high-star hotels, and the satisfaction of owners has reached 100%5. Built a complete hotel management system and training courses, covering 38 categories, involving hotel marketing system, brand building system, human resource management system, internal operation control system, hotel corporate culture promotion and landing system, etc6. To build an efficient operation system, the average room price of the group's flagship hotel has ranked the top two among similar high-star hotels in Hunan province for seven consecutive years, and it is one of the ten star hotels with a total revenue of over 100 million yuan in Hunan Province, and maintains an annual revenue growth of nearly 30%

Emba

Bachelor'S Degree, English Major