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Strategic and operational leader with broad business acumen and proven track record of delivering end-to-end solutions that align and optimize global operations to drive revenue and consistently achieve return on investment goals. Critical thinker with deep data driven experience optimizing and aligning people, processes, technology and programs to increase the impact of Marketing and improve the customer journey. Unique expertise translating complex challenges into clear achievable plans and leading large cross functional teams through execution in matrixed environments. 𝐒𝐤𝐢𝐥𝐥𝐬 & 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:Marketing | Communications | Sales Enablement | Digital Transformation | Strategic Planning | Cross-Functional Leadership | Process Improvement | Financial Analysis | Project Management | Business Transformation | Acquisition Integration | Organizational Development | Stakeholder Engagement | Governance 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:► Implementing global sales enablement solutions and driving end to end process optimization to improve sales productivity, optimize content, increase revenue/gross profit and deliver ROI.► Increased overall efficiency and effectiveness of Xerox Global Marketing & Communications by 40% through optimization of business capabilities and impact of 600+ person / $250M+ budget function.► Generated 25% cost savings through transformation of Marketing and Communications within Xerox and Conduent (spin-off) including definition and design of roles, org structure, processes and systems.► Continuous process improvement across revenue cycle driving 40%+ improvement in key functions including: Demand Generation, Sales Enablement, Brand, Content and Experiential.► Planned and executed (with CMO) complete centralization of Xerox Marketing and Communications and implementation of Shared Services for 20% of Xerox Marketing roles.► Led Project Management Office (PMO) and select synergy initiatives for the $6B acquisition of Affiliated Computer Services delivering planned synergies of $3B Revenue and $1B Profit.► Significant experience developing internal & external communications from Board level to employees.
Lenovo
View- Website:
- lenovo.com
- Employees:
- 45134
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Marketing And Sales Enablement Digital Transformation LeadLenovoFairfield, Ct, Us
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Marketing / Sales Enablement Digital Transformation LeadLenovo Oct 2021 - PresentMorrisville, Nc, UsIdentify and implement digital solution(s) and end to end process improvements to increase efficiency and effectiveness of global sales enablement and deliver ROI.Highspot: Fully implemented Highspot Sales Enablement Platform across Lenovo including all Businesses and Geographies (excl. PRC) as a single source for Seller to find content (collateral, guidance, tools), customize and pitch to customers. Enhanced the platform with key integrations and leveraged Highspot as critical transformation enabler to: Build a solid foundation of Sales Content and Governance:- Aligned 400+ Publishers to collaborate and curate comprehensive & relevant content- Minimize content duplication and optimize content utilization and ROI Drive strong seller adoption:- Excited sellers with engaging and focused launch and best practice nurture campaign- Active users / month above target with >85% seller adoption- 3X improvement: “Sellers know when latest content is available”- 2X improvement: “Sellers are confident they’re using the most up to date content”- 20% improvement: “Sellers can find content they need” Improve end-to-end experience- Created transparency and enabled full 360° feedback loops between sellers & publishers- 75% of sellers believe Highspot enhances their selling experience at Lenovo- 75% overall Satisfaction- Top 2 Tools in Lenovo Deliver against business case- 25% Time Savings for sellers on content related activity- 25% reduction in # of sites seller’s access to find the content they needThe success of the Highspot implementation at Lenovo has been recognized with the following awards:- Lenovo Corporate Operations – Best in Class Award Winner for Highspot Implementation- Highspot Spark Impact Awards 2023 Finalist – Transformation- Highspot Spark Impact Awards 2024 Winner (Lenovo) - Champion
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Senior Director, Global Marketing Chief Of Staff2K 2021 - 2021Novato, California, UsImprove the overall efficiency and effectiveness of Global Marketing. Responsibilities include: -Lead development and alignment of the global marketing vision, strategy, and execution plan. -Identify clear goals, ensure transparency & streamline reporting to ensure delivery of results. -Manage key forums and communication within Marketing and across the Company.-Serve as key connector within the function and company business partners.-Lead strategic initiatives and drive continual process improvement to improve performance.-Provide key support for organizational development initiatives. -
Director, Marketing Operations / Chief Of StaffXerox 2014 - 2020Norwalk, Connecticut, UsLed strategy & operations for Global Marketing & Communications throughout significant business transformation.Optimized Marketing & Communications capabilities and impact through leadership of planning, resource alignment, process optimization, systems, analytics, insights, reporting and governance. Result: Delivered 40% efficiency across function of 600+ FTEs / $250M+ (peak).Served as Chief of Staff and key connector within the function and company business partners.Managed key forums and communication to drive alignment, execution and delivery of results.Streamlined and delivered global results including CMO Dashboard & Performance Reporting.Drove continuous process improvement in key functions (including Demand Generation, Sales Enablement, Brand, Content, Experiential, Finance) delivering 40%+ improvement in KPIs.Led high impact, complex global strategic initiatives including: Organizational Design of 2 global Marketing Organizations (roles, processes, systems); Cost Transformation of 25%; Shared Services design and implementation for 20% of roles; M&A Program Support; Branding of 100+ acquisitions. Developed functional skills and capabilities through coaching, training and best practice sharing. -
Manager, Marketing OperationsXerox 2012 - 2014Norwalk, Connecticut, Us
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Operations Manager, Acs Acquisition Operations OfficeXerox 2010 - 2012Norwalk, Connecticut, UsLed Project Management Office to deliver $3B revenue & $1B profit synergies from $6B Affiliated Computer Services acquisition.Drove synergistic collaboration and accountability across 4 core work streams (Corporate Governance, Delivery & Infrastructure, Sales and Innovation) to deliver financial & cultural goals.Project managed synergy initiatives including: Leverage of innovation to create new offerings; Sales and Account Management cross sell optimization; Expansion of Interactive Voice Recognition (IVR).Delivered internal and external updates to BOD, Executives, employees, investors and press.
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Manager, Strategy IntegrationXerox 2005 - 2010Norwalk, Connecticut, UsManaged company’s strategic planning process and drove execution against strategic priorities.Guided annual strategic planning process, optimizing collaboration and integration across operating units and ensuring alignment of financial goals with strategies and execution capabilities.Facilitated monthly Management Committee (CEO + Direct Reports) through identification of high value strategic and execution priorities, agenda development and business unit alignment/coaching.Led monthly Strategy Council (Strategy VPs) to increase collaboration, alignment and effectiveness.Created transparency of fact base, insights & implications through: Quarterly Competitive and Industry financial analysis; Strategic deep dives including market analysis and M&A modeling.
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Director, Investor RelationsXerox 2003 - 2005Norwalk, Connecticut, UsCreated balanced and accurate understanding of the company’s strategy and results through consistent, effective, and legally compliant communication with the investment community.Broadened equity ownership through effective shareholder targeting and relationship building.Developed key corporate messages and produced financial communications documents including: earnings releases, annual Reports, Forms 10-Q/10-K, financial press releases, Q&As, external presentations.Provided value added access to Executives through effective communications program including: Annual Investor Conference, brokerage conferences, industry events and targeted 1:1 and small group meetings.Briefed management and employees on investor feedback, company/peer news, ownership changes, share price movement.Supported capital raising activities including: $3.6 billion recapitalization (including equity, equity-linked, and debt offerings), $600 million senior notes offering, $1 billion convertible securities offering.
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Manager, Investor RelationsXerox 2001 - 2003Norwalk, Connecticut, Us
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Finance Projects Manager - IrelandXerox 1998 - 2001Norwalk, Connecticut, UsKey member of start up team which developed the “green field” European Business Services Centre (Shared Financial Services Centre and Call Centre) and Technology Campus (5 Manufacturing Plants). Led project teams delivering business migration, systems definition & implementation, process re-engineering, business analysis and infrastructure development.
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European Vinyls CorporationDirector Investor Relations / Executive Assistant To Ceo 1995 - 1997European Vinyls Corporation (EVC) was the joint venture of ICI (UK) and Enichem's (Italy) PVC businesses.Developed and led Investor Relations function (responsibilities consistent with role at Xerox).Analyzed business operations and evaluated strategic opportunities including acquisitions, divestments, alliances & joint ventures.Supported Board of Directors Meetings.
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Business Planning Manager / Financial Analysis Manager - Europe & AfricaDhl 1992 - 1995Bonn, DeManaged the business planning process for Northern and Eastern Europe.Provided regional pricing support through tools, consultancy and knowledge transfer.Developed and implemented multinational rate guide for improving pricing efficiency.Conducted marketing research and customer segmentation.Managed financial planning process for the UK, Ireland, Nordic Countries and Eastern Europe including development of annual plans and analysis of results, forecasts and capital investment proposals.Advised Executive Management of key financial and business issues identified through analysis.Developed regional finance teams through ongoing feedback, training and best practice sharing.Prepared Management Reports and ad hoc business analysis for Executive Management. -
Management Accountant - Eastern European Head OfficeDhl 1990 - 1992Bonn, De
Cindy Johnston Skills
Cindy Johnston Education Details
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Indiana University - Kelley School Of BusinessMinor: Political Science -
Ku LeuvenStrategy
Frequently Asked Questions about Cindy Johnston
What company does Cindy Johnston work for?
Cindy Johnston works for Lenovo
What is Cindy Johnston's role at the current company?
Cindy Johnston's current role is Marketing and Sales Enablement Digital Transformation Lead.
What is Cindy Johnston's email address?
Cindy Johnston's email address is ci****@****rox.com
What schools did Cindy Johnston attend?
Cindy Johnston attended Indiana University - Kelley School Of Business, Ku Leuven.
What are some of Cindy Johnston's interests?
Cindy Johnston has interest in Civil Rights And Social Action, Education, Arts And Culture.
What skills is Cindy Johnston known for?
Cindy Johnston has skills like Strategy, Cross Functional Team Leadership, Program Management, Leadership, Financial Analysis, Marketing, Business Strategy, Strategic Planning, Mergers And Acquisitions, Finance, Marketing Strategy, Integration.
Who are Cindy Johnston's colleagues?
Cindy Johnston's colleagues are Karoline Paes, Julio Gimenez, Ștefan Troian, Srikanth Nair, Scott Tobin, Duncan Teng, Purnima Chhabra.
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