Cindy Leranth Email & Phone Number

Greater Milwaukee Area

Greater Milwaukee Area

• Greater Milwaukee South Territory Management: 15 Skilled Nursing facilities; expanded to 2 LTAC hospitals, expanded to Assisted Living and Community- based Residential Homes.• Developed Strategies to maximize care across the continuum bridging relationships with hospital leadership, agency leadership, and health-care community partner relationships • Presented business line; programs Telehealth, Standing Strong, Palliative, Hospice and Home Care Rehabilitation services to physicians, leadership, nurse practitioners, clinic supervisors, leadership in skilled -care facilities from administration to social services.• Exceeded baseline target by 30% to grow census across territory• Meet or exceed the sales targets set by the strategic business unit management by working independently in assigned territory to present and sell products and services to physicians, hospitals, outpatient facilities, health care facilities, purchasing organizations, purchasing groups, multi-hospital systems, health care provider alliances, and other key decision makers. • Collaborated strategic efforts with clinical managers, and leaders across the agencyy to challenge change to grow and develop.• Serve as liaison between customers and management in order to relay customer issues to the correct department and track progress of resolution• Represented Home care within hospital meetings, clinics and with physicians as needed.• On-board training of newly hired team members.• Enhanced community relations through involvement in corporate trade shows, health fairs, and marketing activities.• Relationship Development with Aurora SNF Medical Directors, Aurora - PAN nurse practitioner, Aurora -PAN Operation leaders

Greenfield, Wi

January 2009-2016 Promoted • Responsible for development of New business relationships in Accounts: Aurora West Allis, Aurora Saint Lukes SouthShore, Ascension Saint Francis, Ascension Franklin Hospital, Midwest Orthopedic Hospital, Aspen Orthopedic, Aurora Lakeshore Clinic Physicians, Shared Aurora Saint Lukes Hospital, Froedtert Hospital, Columbia Saint Mary’s Hospital. Specialists Cardiology, Orthopedic, Pulmonary, Palliative, and Hospitalists.• Responsible for relationship development and management of health partners and organizations; sources new business. To include Hospital leaders: Chief Medical Officer, Physicians, Director of Social Service and Case management, Social Service staff, Nurses; Residential Community Executive Directors, Marketing Directors and Nurses.• Served as Liaison between facility and hospital, managed communications with hospital inpatient managers; physicians, nurses, and patients.• Lead weekly sales team meetings, reporting regularly on referral development and progress on targets.• Served on Hospital-based Transition in Care Committee at Aurora Saint Lukes and Aurora West Allis with focus on reduction of re-hospitalization/ transitions of care between systems.• Developed Market Strategies to grow business; reviewed census management practice guidelines, analyzes trends, and implemented action to avert deterioration of market share.• Create sales plans to maximize revenues in territory and optimize time spent at each location.• Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.• Pursue new accounts through lead generation, cold calls and healthcare referrals.• Build strong relationships with existing account.

Grand Prairie Health And Rehab Pleasant Prairie

Promoted Admission Sales and Marketing Director – Market LiaisonNovember 2011 Area Market Liaison, Grand Prairie Health and Rehabilitation Center, Pleasant Prairie, WI temporary Continuing responsibilities at SouthPointe Healthcare Center *Support Census development through IMPACT sales calls with use of Salesforce *Identify key contacts and needs *Position facility as expert in healthcare *Establish Business Development Meeting *Quickly gained upper leadership trust, respect, and confidence to improve census*Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets. *Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan. *Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share. *Responsible for relationship development and management of health partners and organizations; sources new business. To include Hospital leaders, Physicians, Director of Social Service and Case management, Social Service staff, Nurses; Residential Community Executive Directors, Marketing Directors and Nurses.*Served as Liaison between facility and hospital, managed communications with hospital inpatient managers; physicians, nurses, and patients*Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents. *Completed Chart reviews for determination of meeting skilled care requirements and acceptance to facility with accordance to Medicare, Medicare Advantage, Medicaid, and private insurance guidelines *Plans and oversees the execution of community based promotional events, open houses, and educational seminars.

Virginia Highlands Health And Rehab, Germantown, Wi

Promoted Interim Administrator – temporary positionSAVASeniorCare, THE VIRGINIA HIGHLANDS HEALTH AND REHABILITATION CENTER, Germantown, WI. *Ensures the quality and appropriateness of resident / patient care meets or exceeds company and regulatory standards. *Ensures compliance with applicable legal, regulatory, accreditation and reimbursement guidelines and standards. *Prepares annual budget for facility. Monitors monthly performance of facility in relation to budget and intervenes as needed. *Recruits, hires, provided orientation/training, and retraining a sufficient number of qualified staff to carry out facility programs and services. Ensures employee performance meets or exceeds expectations and periodic performance appraisals are conducted on a timely basis. *Makes sure facility is a safe, clean, comfortable, and appealing environment for residents, patients, visitors and staff in accordance with company guidelines. *Ensures all required records are maintained and submitted, as appropriate, in an accurate and timely manner. *Completes required forms and documents in accordance with company policy and state and/or federal regulations. *Manages all aspects of state or federal government survey processes. *Responsible for grievance process from residents, patients, employees, etc. *Functions as primary officer for facility according to HIPAA guidelines.*Supervisory Responsibilities Direct reports to this position typically include the following: Director of Nursing, Medical Director, and other facility department heads

Southpointe Healthcare Center Greenfield, Wi

SOUTHPOINTE HEALTHCARE CENTER, Greenfield, WI.Responsibilities included oversight of the department, create and develop programs that meet Federal and State guidelines, Customer service and satisfaction through activity coordination individually or group settings, relationship development, promoting and publicizing events via calendars, newsletters, flyers, public announcements, press releases, Liaison between the Resident Council and facility, Staff development through hiring, training, coaching, counseling, educating and supporting, directing volunteer program by recruiting, training and recognition, development of philosophy, policy and procedures, creatively managing department budget, performed all duties as member of interdisciplinary team: including assess, care planning, actively participating in resident-family care conferences discussing goals and progress while communicating observations with team members.*Strong work ethic, Excellent Attendance*Provided a high standard of Customer Service; Created Action plans for multiple departments related to Press-Ganey Results*Identified and created solutions to problems or concerns*Committee work: Safety, Marketing, Employee recruitment and retention, Quality Improvement*Facility-wide Annual Training related to State and Federal Codes*Represented facility in Community relations through Marketing and Organizational relationships* Served as temporary Social Service support*Served as temporary Staff Development Coordinator providing New Employee Orientation

Virginia Highlands Health And Rehab, Germantown Wi

Promoted Regional Activity Therapy Director-temporary position Mariner, SOUTHPOINTE HEALTHCARE CENTER/THE VIRGINIA HIGHLANDS HEALTH REHABILITATION CENTER Responsibilities included Survey correction for citations with in the Quality of Life for resident, evaluating, assessing, and developing activity therapeutic programs to meet the needs of clients with Alzheimer’s dementia care needs, subacute rehabilitation, and residents that have a variety of abilities and limitations, the training of all staff regarding state and federal code requirements, inventory and ordering supplies need for program success, evaluate and implement environmental needs for care units, ensure citation-free upon state revisit.