• Spearhead engagement strategies for Emerging Market Segment to support wide portfolio of businesses and develop creative means to serve different target markets ranging from direct or indirect customers. • Key liaison person from Segment to develop and drive Go-to-Market strategy including promotions, collaboration events, activation plan and sales approach.• Strategise with Product Team to effectively target Mobile, Fibre, Managed Network Services, Cloud and business solutions based on needs of target industries.• Collaborate with key stakeholders (Product Team, Segment Marketing, Brand & Communications, Head of Regions) to work towards impactful Go-to-Market strategy.• Provide insights to Product and strategise towards competitive solutions/ products for target market.• Drive programs for Sales Channels to engage and to create funnel for Mid-Market Segment via engagement events such as coffee chats, community engagement, tech consulting workshops, on-ground roadshows.• End-to-end project management including planning, cost management, scoping requirements through implementation and deployment. • Lead on external engagement events with collaboration partners – banks, ICT partners and vertical associations to strategically enable a platform for Sales Team to reach out to target customers.

Product & Campaign Launches• Develop marketing strategies to target specific channels to promote products and solutions for different sales channels. (In-Direct Channel, TeleSales, Direct Channel, Retail Stores)• Strategize the total collaterals required for each product for campaign launches and align with MarComm and Enterprise Marketing.Roadshows & Engagement Events• Strategize and plan on solution showcase for roadshows and engagement events (across SME & Mid-Market Segment).• Lead on engagement events with collaboration partners and guide GTMs and sales channel to establish goals.• Actively drive programs to help the team to onboard 25,000 SMEs to adopt digitalization through SME Digitalization Grant.Sales Channels Enablement • Create sales pitch and approach mapping both sales channel & target marketing.• Stategise campaigns / initiatives to drive lead.• Create end to end workflow for Live Chatbot / Whatsapp / Web supported by Marketing / Sales channel / ISD to improve lead conversion.• Strategise, planned and developed SME Partners portal for easy access of BTL materials and seamless communication platform with partners. Maxis Business Innovation Centre• Project Manager for SME Zone to actively enhancing the customers journey, experience, digital content at SME Zone @ Maxis Business Innovation Centre • Strategise on ‘Maxis Solution Day’ with ICT partners to showcase solutions for whole value chain to generate leads for Fixed Services, Cloud, Managed Network Services• Engagement with events with MRCA, MAH, MyBha, MDBC in MBIC Commercial Collaborations to expand our reach to drive take-up on Cloud, fixed solution and connectivity solutions across industries.

Create communication strategy for product launches, activations and all other marketing initiatives. Manage advertising agencies and animation vendor on the development of all marketing collaterals for different channels.Enhance the brand image, value and drive awareness of Maxis latest products/promos.More than 6 years experience in marketing communications for home internet solutions, postpaid and prepaid products in 300 over Maxis retail stores.Strategize in developing digital contents in retail stores nationwide. Manage the contents playlist for over 250 screens and customize to different target segments.

• Account Manager for an integrated marketing communication agency specializing in through-the-line advertising, i.e. TVCs, radio commercials, events, roadshows, corporate brochure, development of CI and website development.• Managed clients from established companies - Axiata, TM, Public Bank, Sapura Group of Companies, British American Tobaccos, Maybank and more. • Determined client objectives and developed detailed marketing plans to achieve goals. • Set-up team to develop design campaign strategies. • Project management – work on campaigns for BTL jobs and events

• Act as 'follow-up Manager' across the management team to ensure that a wide range of agreed actions are being executed.• Worked on proposals for projects and events undertaken by company. • Handles internal and external communications, including correspondence with clients and vendors.• Assisted in planning, organizing and executing corporate events, meetings and employee team-building activities.• Preparation of presentation and reports. • Coordinated and facilitated communications between various department heads. • Lead a team of Account Servicing Team on tender exercise and projects assigned.