Cindy Machles

Cindy Machles Email and Phone Number

Marketing Strategist and Brand Builder/Board Member/Top 100 Innovator and Entrepreneur 2022/Chief @ Glue Advertising and Public Relations
Cindy Machles's Location
New York City Metropolitan Area, United States, United States
Cindy Machles's Contact Details
About Cindy Machles

Throughout my career, I’ve been a leader and pioneer. While part of the big-conglomerate agency world, I took an entrepreneurial approach as one of the first to apply marketing and branding principles from consumer-packaged goods to healthcare. This ultimately revealed an unmet need that inspired me to create and lead a global independent operating unit within WPP dedicated to branding prescription products. Seeking to disrupt the industry again, I joined forces with long-time copywriting partner Alan Rothenberg to envision and launch Glue Advertising in 2014 as a more strategic, innovative, nimble, and accountable communications company. The changes we’ve made to the agency model have been appreciated by clients and industry watchers alike. Glue has been recognized as a top 20 NYC agency since 2017 and a top digital agency globally. Verticals include healthcare; financial services; consumer-packaged goods; B2B; beauty; food and beverage; non-profits; personal, product, corporate, and employer (EVP) branding; and market research.Outside of Glue, I mentor startups through Chicago Booth Angels and the Polsky Center and guest lecture on branding and marketing strategy at Columbia and NYU.

Cindy Machles's Current Company Details
Glue Advertising and Public Relations

Glue Advertising And Public Relations

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Marketing Strategist and Brand Builder/Board Member/Top 100 Innovator and Entrepreneur 2022/Chief
Cindy Machles Work Experience Details
  • Glue Advertising And Public Relations
    Co-Founder And Ceo
    Glue Advertising And Public Relations May 2014 - Present
    New York, Us
    What motivates us most is exceeding expectations with powerful insight, strategy, and creative, followed by flawless tactical delivery that builds business. Because of our breadth of experience, we are able to assemble proven talent with the right skills for every assignment. Simply put—we provide big-agency thinking without the big agency.
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  • Securechek® Ai
    Chief Marketing Officer
    Securechek® Ai May 2022 - Present
    New York, Us
    SecureCHEK AI is a SaaS company on the cusp of revolutionizing how advertising collateral is developed--at the push of a button using automation. This will save marketers millions of dollars and months and months of time that can be reallocated to reaching and influencing target audiences sooner. My key role is creating GTM strategy and helping to pull it through.
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  • Cheista Inc
    Advisory Board Member
    Cheista Inc Jul 2023 - Present
    Cheista is a private SaaS company in healthcare that's automating prior authorization and reimbursement processes starting with ambulatory surgery centers.
  • Chief
    Member
    Chief Mar 2022 - Present
    New York, Ny, Us
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and fuel change from the top-down.
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  • Xpo
    Marketing Branding Consultant
    Xpo Jan 2021 - Apr 2021
    Greenwich, Ct, Us
    Oversaw the branding and spin-off of GXO on a global scale, reporting to the Chairman and CEO. Partnered with the agencies assigned on research, naming, logo development, positioning, messaging, website creation, collateral, target-audience communications, and media planning and placement. Once the fundamentals were in place, Glue delivered the promotional materials for customers and investors needed to support the launch.
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  • Ghg | Greyhealth Group
    Managing Partner
    Ghg | Greyhealth Group Mar 2011 - Jun 2013
    New York, Ny, Us
    Responsible for launching, rebranding, or building some of the most successful healthcare products of all time, including Advair, Avastin, Celexa, Cialis, Crestor, Flonase, Nexium, Velcade, Victoza, and Zyprexa. Experience extends to orphan diseases such as hemophilia and corporate initiatives for companies like Medtronic and Siemens.
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  • Brandedge Global
    President
    Brandedge Global Sep 2003 - Mar 2011
    New York, Ny, Us
    Identified the opportunity to create and build a global branding division that would generate incremental revenue to the company and serve as an AOR feeder to parent. Clients included Amgen, Astellas, Bayer Women's Health, Boehringer Ingelheim, Eisai, GSK, Johnson & Johnson, Medtronic, Nycomed, Par, Pfizer, and Sonic Innovations, to name a few.
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  • Ghg | Greyhealth Group
    Evp, Director Of Client Services, Global Practice Leader
    Ghg | Greyhealth Group Sep 1987 - Aug 2003
    New York, Ny, Us
    Promoted almost annually after starting as Senior Account Executive in 1987. Cultivated partners within the Grey network, gaining substantial experience in medical education, television production, and PR. Simultaneously served as Global Practice Leader--a position created just for me--ensuring affiliates were providing positioning, branding and marketing strategy support to clients at the highest levels.
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  • Church & Dwight Co., Inc.
    Brand Manager
    Church & Dwight Co., Inc. 1986 - 1987
    Ewing, New Jersey, Us
    Championed the growth of flagship brand Arrid Deodorant at Carter Wallace, which has since been purchased by Church & Dwight. Responsibilities included audience, trend, and competitive analysis, strategic development, agency oversight, planning and coordination of efforts across multiple channels, and line extension implementation.
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  • Johnson & Johnson
    Assistant Brand Manager
    Johnson & Johnson 1984 - 1986
    New Brunswick, Nj, Us
    Led advertising and promotion for Reach Toothbrush. Made sales presentations, envisioned and implemented brand-building promotional programs, and participated in the development and production of TV commercials.
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  • The Clorox Company
    Assistant Brand Manager
    The Clorox Company 1982 - 1984
    Oakland, Ca, Us
    Started as a Brand Assistant on Hidden Valley Ranch Salad Dressing and was quickly promoted to Assistant Brand Manager on Kingsford Charcoal. Gained experience in point-of-purchase marketing and television advertising development. Worked in Kansas City as a sales representative.
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Cindy Machles Skills

Integrated Marketing Marketing Strategy Advertising Strategy Marketing Digital Strategy Digital Marketing Market Research Brand Development Marketing Communications Product Launch Market Planning Leadership Strategic Planning Customer Insight Business Development Competitive Analysis Brand Management Start Ups Product Management Creative Strategy Public Relations Global Marketing New Business Development B2b Segmentation Interactive Marketing Marketing Management Digital Media Team Leadership Direct Marketing Product Development Creative Direction Social Media Marketing Direct Mail Product Marketing Marketing Research Brand Architecture Mobile Marketing Online Advertising Strategic Partnerships Email Marketing Online Marketing Multi Channel Marketing Public Speaking

Cindy Machles Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    Marketing And Finance
  • Boston University College Of Communication
    Boston University College Of Communication
    And Related Programs And Economics

Frequently Asked Questions about Cindy Machles

What company does Cindy Machles work for?

Cindy Machles works for Glue Advertising And Public Relations

What is Cindy Machles's role at the current company?

Cindy Machles's current role is Marketing Strategist and Brand Builder/Board Member/Top 100 Innovator and Entrepreneur 2022/Chief.

What is Cindy Machles's email address?

Cindy Machles's email address is cm****@****oup.com

What is Cindy Machles's direct phone number?

Cindy Machles's direct phone number is +191745*****

What schools did Cindy Machles attend?

Cindy Machles attended The University Of Chicago Booth School Of Business, Boston University College Of Communication.

What are some of Cindy Machles's interests?

Cindy Machles has interest in Soccer Coach, Volunteer English And Grammar Tutor.

What skills is Cindy Machles known for?

Cindy Machles has skills like Integrated Marketing, Marketing Strategy, Advertising, Strategy, Marketing, Digital Strategy, Digital Marketing, Market Research, Brand Development, Marketing Communications, Product Launch, Market Planning.

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