Mai Lai (Cindy) Email & Phone Number

Hanoi, Vn

Hanoi, Hanoi, Vietnam

Narrowing the gap with consumers and selling more products with animated characters—why not?WOA Universal provides a distinctive solution by leveraging licensed animated characters to differentiate products. We offer licensing and consultation for character usage, delivering creative artwork tailored to various industries and supporting multi-platform communication:- Application of characters on a diverse range of product categories (Fashion, F&B, office supplies, etc.)- Application of characters in locations like entertainment venues, schools, amusement parks, hospitals, hotels, etc.- Activation of characters at events and in various marketing campaignsThe field of character licensing has developed over more than 100 years, and has become an indispensable part of the global entertainment industry, with estimated retail sales reaching USD 340.8 billion in 2022. Many major brands in Vietnam have recognized and harnessed the valuable qualities of animated characters in their business products, consistently leveraging this strategy for over a decade.The rising demand for personalization, emotional purchasing, and increased brand interaction through specific brand imagery is believed to be a future trend in marketing.On a global scale, WOA Universal has granted licenses to clients in Canada, China, and the Arab region, with ongoing expansion into other areas. In Vietnam, we have successfully collaborated with renowned brands such as Canifa, Bibica, American Montessori School System (AMSS), 1980Books, and Board Game VN, introducing educational products for children, especially those aged 3-8.Let's have a conversation and get in touch.📞 +84 98.8855.111📩 mailt@s-connect.net

Hanoi Capital Region

Gaining a deep understanding of the development process and standards for animated characters was important to make sure they work well on digital platforms, different technologies, and physical products. I made sure these characters fit with our overall strategy and took into account the changing world of technology and how people consume content. My responsibilities included ensuring these characters were used in a way that made sense and engaged the audience, whether it was on screens or in physical products.

Hanoi, Hanoi, Vietnam

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 Having previously excelled in Business Development, I then took over the role of Chief Operating Officer (COO) with the focus on planning and implementing overarching company strategies, cultivating a positive business culture, and aligning department budgets with the annual business plan. With a track record of accelerating three years of effective business growth and successfully founding and replicating a new brand in Ho Chi Minh City, I am dedicated to driving strategic initiatives and fostering organizational excellence.

Hanoi, Hanoi, Vietnam

𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 | 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧As the Sourcing Manager, I spearheaded the development of an efficient garment factory system. My responsibilities included strategically allocating production orders to align with targeted costs, quality standards, and lead times. I effectively managed a team of merchandisers, ensuring synchronization of materials and samples timelines with production plans. Through this role, I gained valuable experience in Research and Development (R&D) and honed my skills in Supply Chain management, contributing to the overall success of the company's sourcing operations.

Hanoi, Vietnam

𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 | 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐢𝐧𝐠 | 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠As the Operations Manager, I played a pivotal role in steering the daily operations of various departments to achieve the company's strategic objectives. Collaborating with the Sales and Marketing teams, I led initiatives to re-position the brand through market research and controlled marketing programs. Directly managing the Merchandising Department, I excelled in material procurement, inventory control, and supplier management. With what I've done, the company underwent a remarkable transformation from a distribution company to a retail brand, establishing a chain of 30 underwear and sportswear stores. This achievement underscores my expertise in merchandising and branding, where I successfully integrated sales data analysis, inventory management, and production planning to optimize the company's retail presence.

Hanoi

Collaborating with major intellectual property (IP) owners globally, including esteemed brands like Hello Kitty, Warner Bros, Walt Disney, and Kids Designs, propelled me through the entire spectrum of character licensing. In the capacity of BOAs Leader, I spearheaded comprehensive projects, including the coordination of an ERP project and the Branding and Re-positioning Project for the CANIFA brand. My responsibilities ranged from overseeing brand health checks, coordinating with foreign suppliers, managing co-brand marketing activities with iconic partners, to leading Visual Merchandising projects. Additionally, I conducted research on the business models of international top fashion brands, played a pivotal role in business restructuring, and provided internal coordination for foreign-invested projects.

Hanoi, Vietnam

- Providing internal coordination in foreign invested projects which promote knitwear materials and garment technical such as with WOOLMARK, UNIDO, BATIK, etc. In the meantime, assigning tasks to relevant departments and maintain their implementation in due time efficiently. - Handling all necessary preparation for CEO’s oversea travels and be along with her as required.- Translating document and out- in emails in English for the CEO as well as interpreting in her direct meetings (sometimes can use outsourcing service)- Researching and making report on certain topics as assigned.- Giving assistance to the CEO with other daily tasks and tracking company yearly operation plan.

Bachelor Of Business English, Business English, Distinction

Exellent, English