Developed marketing and promotional strategies to drive sales of Gerber product lines in the retail sales channel. Created marketing strategies for key retailers while developing roadmaps for successful execution of marketing, pricing, promotional and POP display programs to drive growth.

Led marketing programs for retail channels, such as Lowe's Companies, Ace Hardware Corp, and Canadian Tire Corp, including product launches, merchandising strategies, and channel specific marketing initiatives (advertising, content development, product line reviews and events) to create demand and drive equity of the EGO brand.

Developed marketing strategies for clients across various industries. Executed marketing campaigns including email marketing, social media marketing, and paid advertising.

Analyzed integrated marketing strategies for 10 key running specialty doors providing concise steps and solutions to improve store to consumer connection both online and offline, inclusive of brand events, social media, website, e-commerce and email communication. Instituted internal operational processes increasing team efficiency and communication.

Partnered with North Central leadership team to craft marketing vision for territory. Drove one brand offense to ensure consumer connection to brand from inception to alignment. Oversaw territory marketing budget planning, tracking and processes. • Orchestrated fiscal year planning process across territory categories and functions, developing strategy and planning budget.• Acted as Chief of Staff to Senior Marketing Director, collaborating on strategic planning and team goals.• Led seasonal planning process from city integration through execution and debriefing, ensuring strategy alignment.• Directed overall budget for Chicago and Toronto in additional to city event budgets, such as NBA All Star Weekend, holding teams accountable to stay on budget.• Served on territory and North America leadership team while maintaining operational excellence.• Mined consumer insights work for key sport moments, NBA All Star Game in Chicago and Chicago Marathon, connecting brand events to consumers.

Designed overall marketing strategy for key retailers in North Central territory focused on Chicago and Toronto. Managed team of 30 managers and specialists across Chicago, Dallas, and Toronto to execute marketplace excellence.• Authored retail marketing strategies to generate sales, achieving growth targets in Nike-owned stores (4 US doors and 10 Toronto doors) as well as third party wholesalers, such as Footlocker (130 doors in Canada), Dick’s Sporting Goods, Sport Chek (200 doors in Canada), and specialty accounts.• Oversaw retail brand budget for Chicago and Toronto, maximizing budget impact for accounts.• Collaborated with category brand teams, ensuring retail integration in programs and events.• Coordinated retail marketing efforts for Chicago Marathon, exceeding sales goals across marketplace.• Delivered performance reviews to team while monitoring professional growth towards career goals.

Created marketing strategy for Nike owned retail in Central Territory. Managed store and agency relationships for marketing events.• Developed and executed strategies, driving traffic to key Nike-owned retail locations in Central territory.• Engaged consumers and increased product sell-through by conducting high-profile brand activations around key sport and brand moments, including athlete appearances, grand opening celebrations, and product launches.• Collaborated with integrated team on long term consumer strategies, connecting hyper-locally, selling remotely, and elevating services consistently.

Managed retail relationships with key accounts to deliver consistent product and brand consumer messages. Partnered with category brand and commerce teams and created strategic plans for specialty and sporting goods accounts in Central to ensure functional alignment.• Connected consumers to products and services while increasing sell-through by planning on-site retail execution for key brand moments, including leading Chicago Marathon expo retail execution.• Generated consumer excitement and increased sales by partnering with accounts on in-store activations.• Executed shop rollout plan for 45 MC Sports doors, communicating deadlines, floor plan revisions, installation requirements, and merchandising plans.• Designed premium retail environments by leading product presentation for key doors, including training of 3rd-party merchandisers.• Maximized sales by coordinating in-store marketing presentations with product assortments.• Led marketing presentations during account sell-ins, aligning marketing with product buys to increase account profitability.

Created marketplace strategies around priority doors in Central region for basketball, sportswear, and running categories while partnering with commerce and brand teams.