Senior executive with 15+ years of proven success in both Sales and Marketing leadership roles. Consumer products specialist, with a strong track record of growing top line revenue and profit. A holistic leader with an understanding of how to connect the parts and move them together concurrently to achieve the vision. CORE SKILL SETSSALES:Build and mentor sales teams, direct account sales with the top 10 national retailers, manage national rep forces.MARKETING:Develop growth plans, lead marketing teams, provide strategic direction, develop new product lines from concept to completion.BROAD CHANNEL/CATEGORY EXPERIEINCEChannels: Mass, Food, Drug, Specialty, Club, Hardware, Home Center, Craft, Department StoresCategories: Tabletop, Casual Drink Ware, Food Storage, Kitchen Gadgets, Storage/Organization, Cleaning Tools, HydrationKEY ACHIEVEMENTCreated vision and executed corporate growth plan for a mid sized consumer products company that included three new product lines fueled by programs geared to specific channel groups. Required leadership of internal/external sales and marketing teams, development of innovative marketing concepts, over 40 new products, corporate paradigm shift and category aggressiveness. Resulted in distribution gains at major retailers such as Winn Dixie, Meijer, Kroger, Publix, Bed Bath & Beyond and more. New products produced a 5% higher gross margin over existing product line, with a 10% sales increase year one. Company was acquired by a well known industry competitor during year two of the program launch.