Cindy Robert Email & Phone Number

• Gestion du process de développement de nouveaux produits (parfums et extension de gammes, POSM & GWPs) et des projets de refonte- Soutien opérationnel dans la définition du plan produit à 3 ans (lancements stratégiques/tactiques/régionaux)- Études de faisabilité technique et industrielle, optimisation des coûts de production, relocalisation et diversification fournisseurs- Amélioration des délais de mise sur le marché- Mise en œuvre de la stratégie RSE du Groupe sur le volet « produits » : empreinte carbone, ACV, nouveaux matériaux et processus industriels- Management de la qualité : AMDEC, classification des défauts et AQL, rapports CAPA• Sécurité et conformité produits- Coordination des procédures de tests réglementaires- Gestion des plans de reformulation globaux/régionaux et des mises à jour d'étiquetage en collaboration avec le département Supply• Management : 3 chefs de projet (NPD & campagnes), 3 chargées d’affaires réglementaires et 1 responsable qualité

• New products development and follow-up of the brand portfolio- Coordination of the creative and product development process: fragrance/formula, packaging, advertising, regulatory guidelines- Budget monitoring and cost optimization- Management of the products lifecycle• New launches implementation and coordination of worldwide trade activities- Definition of the brand strategy: 3-year launch plan- Animation of the marketing plan: new concepts, tactical opportunities (global & regional), shopper experience and retailtainment- Follow-up of the 360° launch package and development of the creative assets, in collaboration with the cross-functional teams (digital, training)- Supervision of in store executions: visual merchandising guide (permanent & temporary identities) - Management of yearly international events: business conferences, launch events• Transversal and functional management: 1 marketing assistant and 1 graphic designer

• Participation in the marketing plan development and extension of the product assortment (flankers)- Conceptual reflection: naming, color/design inspirations, creation of mood boards- Follow-up of the product shots: pack shots and still-life visuals- Preparation and translation of the marketing books and training presentations- Market studies: competitive environment, trends, pricing/positioning analyses - Support in launch events organization (including TFWA trade fairs)• Development of promotional tools: samples and GWPs- Suppliers/agencies briefing and project schedule monitoring- Development of mock ups/pre-series, and quality control- Strategic recommendations: drive to store mechanics

• Support in the new product development projects- Preparation of the creative briefs: for perfumers and advertising agencies- Artworks proofreading and regulatory compliance (in collaboration with laboratories and packing factories) - Creation of product sheets and PR texts/kits• Market insights and competition analysis: monthly market reports

Master Degree, Marketing, Awarded With Distinction

Activities and Societies: - Member of the INSEEC student organisation “Get More events” - Organisation of professional and recreational.

Ba Degree In French, English And Spanish Applied To Business, International Relations And Affairs, Awarded With Honours