-Create and implement social media strategies for ESPN on-air talent, optimizingcontent for their personal social media handles to increase engagement-Diversify social coverage for NBA Today, NBA Countdown andStephen A.’s World by producing original content with talent and guests-Develop agency relationships and identify key athletes to utilize in social campaigns and projects-Coordinated a social takeover with the 2023 No. 2 WNBA Draft pick Diamond Miller and the 2023 No. 4 and No. 5 NBA Draft picks Amen and Ausar Thompson, and Ayan Broomfield for the 2023 US Open-Averaged 2.75M in increased engagement for 275.5% growth YoY, 153.95M in impressions for 150% growth YoY, 34.8M total video views for 228% growth YoY as lead strategist for the 2023 Australian Open and Wimbledon social strategy (ESPN)

-Discover, develop, and distribute unique content for ESPN's branded social media-Lead daily news teams to ensure the social strategy and sales obligations are executed properly using ESPN's voice and protocols-Collaborate with social platforms and marketing teams to create and execute campaigns/social strategy surrounding various sports and events-Attend promotional shoots, events and studio shows to provide social coverage-Attained 5.9M in total engagements throughout the NCAA women's basketball conferences and national tournaments as co-lead of women's college sports-Doubled the number of WNBA-focused social posts across ESPN's various accounts, 1.1B impressions for a 20% increase YOY, and a 90% increase in total video views YOY-Guide direct reports and provide support for their professional development-Lead strategy and creative content plan for 2022 US Open (tennis) resulting in 16.4M in engagement for 761% increase YoY, 474.8M in impressions for 365% increase YoY and 203.2M video views for 810% growth YoY

-On-air host of daily podcast covering the Pac-12 conference-Coordinate with PR and managers to book guests relevant to Pac-12 conference-Provide dynamic storytelling and the latest news surrounding Pac-12 sports-Expanded total downloads by 68% in first three months-Produce and edit daily show using Adobe Audition, Restream and Canva-Conduct interviews with Pac-12 athletes, coaches and administrators at tentpole events

-Identified, created, and delivered push notifications to users about breaking newsand viral moments in sports, pop culture and major trends-Analyzed audience engagement to properly curate and develop sport-specific content maximizing the user experience and growth potential for the B/R app-Produced and executed app content plans/projects around key tentpole events-Collaborated with editorial staff, writers for feature story ideas

-Produced and hosted one-on-one interviews with Saints and Pelicans players-Coordinated guests for podcasts, video series, and social content-Created original digital media content-Collaborated with the design team, videographers, and corporate partners to develop social campaigns and projects-Led ideation and execution of various social projects-Analyzed content performance on social platforms in order to increase engagement, follower numbers

-Conducted interviews with professional and collegiate sports teams in LA for thenightly newscast that attracted nearly 328,000 viewers-Logged sports telecasts and transcribed interviews-Assisted producers with news packaging and publishing for various shows

-Coordinated athlete and talent interviews at the 2016 Summer Olympic Games-Exchanged and distributed event content with NBC, BBC and other networks-Assisted producers with the creation of feature stories about Brazilian Olympic Athletes, which aired throughout the games to over 183 million Brazilians and 190 other countries.

-Provided social coverage for nightly shows and live interviews with musical guests DJ Khaled, 2 Milly and more-Produced blogs for Power106 website, which receives more than 3.1 million monthly page views/impressions-Managed content calendar for weekly contests, campaigns and special events-Managed multiple social media platforms, including Twitter, Instagram and Snapchat.

Anchored a weekly themed newsmagazine show at USC. Responsible for presenting news stories on air weekly, contribute content ideas and news packages for the show. Shot and edited packages.

Report on USC athletics. Conduct interviews with USC athletes and athletic staff. Coordinate interviews with talent through USC's sports information directors. Shoot and edit footage using DSLR cameras and Adobe Premiere. Spearheaded a series to highlight the track & field team’s season.

Produced content for USC’s web publication, pitched story ideas and composed articles using WordPress. Reported, filmed and edited video/audio packages using DSLR cameras, Tascam digital recorders, Adobe Premiere, Adobe Audition. Utilized Trello to organize content calendar of weekly assignments amongst the newsroom team.

Drafted and edited articles pertaining to entertainment news for the website, while delegating editorial assignments to a team of three direct reports. Conducted on-camera interviews with high-profile individuals. Managed social media content and analyzed trends to generate social media strategies to increase viewership and followers.

Managed all social media, engaged with followers, and developed stories for the organization’s blog. Coordinated interviews with professional athletes through their personal representation. Generated ideas for segments, researched topics surrounding popular sports/culture topics, and prepared research notes on guests before events.