Cindy Persaud Email and Phone Number
As an insights-driven marketer with both brand and agency-side experience, I am equal parts creative and strategic. I have a passion for driving growth and creating value for customers by developing innovative ideas backed by data and customer insights.I am known for my enthusiastic, collaborative working style and have extensive experience managing global, cross-functional teams and stakeholders to flawlessly launch new campaigns and products.Core Competencies: Marketing & Analytics | Strategy | Project Management | Relationship Management | Corporate Partnerships
American Express
View- Website:
- americanexpress.com
- Employees:
- 69113
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Associate Product Manager, Business Checking AccountAmerican Express May 2024 - PresentNew York, United States -
Lifecycle Marketing And Crm ManagerCare.Com May 2023 - Sep 2023New York, New York, United States -
Senior Analyst - Partnership Marketing: Global Commercial ServicesAmerican Express Oct 2018 - Aug 2020New York, New York, United StatesLed strategy and day-to-day co-brand management for the Small Business team responsible for driving new card acquisitions through partner channels; managed the team's transition from SPG to Marriott and flawlessly executed the Marriott Bonvoy Business® American Express™ Card refresh -
Analyst - Partnership Marketing: Us ConsumerAmerican Express May 2017 - Oct 2018New York, New York, United StatesManaged the end-to-end execution of all campaigns, offers, and creatives for the Starwood Preferred Guest® co-brand portfolio; flawlessly executed the new product launch for the Starwood Preferred Guest® Luxury American Express™ Card and refresh of the basic Starwood Preferred Guest® American Express™ Card -
Associate StrategistDay One Agency Sep 2016 - May 2017New York, NyLed digital strategy, content planning, copywriting, and influencer marketing for a variety of clients including Comcast, American Express, Starwood, Westin, Nike. -
Market Research InternAllegra Strategies Feb 2016 - Apr 2016London, United KingdomWhile studying abroad in London, I had the pleasure of interning with Allegra Strategies, a strategic research consultancy. During my time at Allegra, I worked on two projects – the Allegra Health and Wellness Summit 2016 and Project Vivre 2016. The Allegra Health and Wellness Summit 2016 was an invitation-only event that brought together a hand-picked audience of key brands, retailers, manufacturers, and investors across the UK Health and Wellness market. Project Vivre 2016 was Allegra’s newest research report that provided an analysis on the Health and Wellness market. Through my experiences, I was able to hone my project management, market research, and event planning skills.Below are some of my contributions to both projects:• Designed brochures for Allegra’s Health and Wellness Summit 2016 and Project Vivre 2016 in order to attract new clients and provide event information to Summit invitees • Researched key trends, influencers, and leaders in the health and wellness industry• Assisted in organizing and moderating focus groups for active lifestyle, food & nutrition, and personal wellness sectors. Created summary of findings to be incorporated into Project Vivre report• Worked with Director of Insights to design management questionnaire for industry leaders including CEOs and managing directors of high performing firms in the UK health and wellness industry• Strategically selected and sourced speakers / invitees for the Health and Wellness Summit 2016. Worked with project manager to develop an event program and thought-provoking speaker topics• Identified relevant journalists and bloggers to attend and provide coverage for event
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Payroll AssistantBoston University Sep 2013 - May 2014Maintained payroll operations by processing all new hires, terminations, rate changes, and reconciliations. -
After School TutorJackson Mann K-8 School Oct 2012 - May 2013Worked with students individually and in small groups to help develop their reading, writing, and mathematical skills; organized and coordinated activities for students and faculty to participate in after homework completion.
Cindy Persaud Education Details
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Business Administration, Management, And Marketing -
Brooklyn Technical High SchoolHigh School Diploma
Frequently Asked Questions about Cindy Persaud
What company does Cindy Persaud work for?
Cindy Persaud works for American Express
What is Cindy Persaud's role at the current company?
Cindy Persaud's current role is Associate Product Manager, Business Checking at American Express.
What schools did Cindy Persaud attend?
Cindy Persaud attended Boston University Questrom School Of Business, Brooklyn Technical High School.
Who are Cindy Persaud's colleagues?
Cindy Persaud's colleagues are Harshita Patni, Jorge García-Caro Carmona, Irshan Ahuja, Heather Cyberwaif, Maria Eugenia Gamberale, Yashaswi Agrawalla, Gaël Barbier.
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