Cindy Persaud

Cindy Persaud Email and Phone Number

Associate Product Manager, Business Checking at American Express @ American Express
new york, new york, united states
Cindy Persaud's Location
New York, New York, United States, United States
About Cindy Persaud

As an insights-driven marketer with both brand and agency-side experience, I am equal parts creative and strategic. I have a passion for driving growth and creating value for customers by developing innovative ideas backed by data and customer insights.I am known for my enthusiastic, collaborative working style and have extensive experience managing global, cross-functional teams and stakeholders to flawlessly launch new campaigns and products.Core Competencies: Marketing & Analytics | Strategy | Project Management | Relationship Management | Corporate Partnerships

Cindy Persaud's Current Company Details
American Express

American Express

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Associate Product Manager, Business Checking at American Express
new york, new york, united states
Employees:
69113
Cindy Persaud Work Experience Details
  • American Express
    Associate Product Manager, Business Checking Account
    American Express May 2024 - Present
    New York, United States
  • Care.Com
    Lifecycle Marketing And Crm Manager
    Care.Com May 2023 - Sep 2023
    New York, New York, United States
  • American Express
    Senior Analyst - Partnership Marketing: Global Commercial Services
    American Express Oct 2018 - Aug 2020
    New York, New York, United States
    Led strategy and day-to-day co-brand management for the Small Business team responsible for driving new card acquisitions through partner channels; managed the team's transition from SPG to Marriott and flawlessly executed the Marriott Bonvoy Business® American Express™ Card refresh
  • American Express
    Analyst - Partnership Marketing: Us Consumer
    American Express May 2017 - Oct 2018
    New York, New York, United States
    Managed the end-to-end execution of all campaigns, offers, and creatives for the Starwood Preferred Guest® co-brand portfolio; flawlessly executed the new product launch for the Starwood Preferred Guest® Luxury American Express™ Card and refresh of the basic Starwood Preferred Guest® American Express™ Card
  • Day One Agency
    Associate Strategist
    Day One Agency Sep 2016 - May 2017
    New York, Ny
    Led digital strategy, content planning, copywriting, and influencer marketing for a variety of clients including Comcast, American Express, Starwood, Westin, Nike.
  • Allegra Strategies
    Market Research Intern
    Allegra Strategies Feb 2016 - Apr 2016
    London, United Kingdom
    While studying abroad in London, I had the pleasure of interning with Allegra Strategies, a strategic research consultancy. During my time at Allegra, I worked on two projects – the Allegra Health and Wellness Summit 2016 and Project Vivre 2016. The Allegra Health and Wellness Summit 2016 was an invitation-only event that brought together a hand-picked audience of key brands, retailers, manufacturers, and investors across the UK Health and Wellness market. Project Vivre 2016 was Allegra’s newest research report that provided an analysis on the Health and Wellness market. Through my experiences, I was able to hone my project management, market research, and event planning skills.Below are some of my contributions to both projects:• Designed brochures for Allegra’s Health and Wellness Summit 2016 and Project Vivre 2016 in order to attract new clients and provide event information to Summit invitees • Researched key trends, influencers, and leaders in the health and wellness industry• Assisted in organizing and moderating focus groups for active lifestyle, food & nutrition, and personal wellness sectors. Created summary of findings to be incorporated into Project Vivre report• Worked with Director of Insights to design management questionnaire for industry leaders including CEOs and managing directors of high performing firms in the UK health and wellness industry• Strategically selected and sourced speakers / invitees for the Health and Wellness Summit 2016. Worked with project manager to develop an event program and thought-provoking speaker topics• Identified relevant journalists and bloggers to attend and provide coverage for event
  • Boston University
    Payroll Assistant
    Boston University Sep 2013 - May 2014
    Maintained payroll operations by processing all new hires, terminations, rate changes, and reconciliations.
  • Jackson Mann K-8 School
    After School Tutor
    Jackson Mann K-8 School Oct 2012 - May 2013
    Worked with students individually and in small groups to help develop their reading, writing, and mathematical skills; organized and coordinated activities for students and faculty to participate in after homework completion.

Cindy Persaud Education Details

Frequently Asked Questions about Cindy Persaud

What company does Cindy Persaud work for?

Cindy Persaud works for American Express

What is Cindy Persaud's role at the current company?

Cindy Persaud's current role is Associate Product Manager, Business Checking at American Express.

What schools did Cindy Persaud attend?

Cindy Persaud attended Boston University Questrom School Of Business, Brooklyn Technical High School.

Who are Cindy Persaud's colleagues?

Cindy Persaud's colleagues are Harshita Patni, Jorge García-Caro Carmona, Irshan Ahuja, Heather Cyberwaif, Maria Eugenia Gamberale, Yashaswi Agrawalla, Gaël Barbier.

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