Cindy Scott Email & Phone Number

Arcata, California, US

Eureka, California, US

Case Management and Business AdvisingContract and Budget trackingConduct Trainings and WorkshopsOffice ManagementCommunity OutreachMarketingManage Intranet platform for Norcal network

Eureka, California, US

Arcata, California, US

• Unite harvest operations, productions, and packing teams, to improve customer-defined quality KPI’s.
• Manage customer relations for key Direct to Consumer shipping partners.
• In collaboration with the other managers of the organization, monitor financial and operational performance while identifying strategic objectives that benefit the long-term stability of the company.
• Collaborate cross-functionally with internal and external teams, including shipping carriers, such as FedEx and UPS, production teams, sales representatives, marketing specialists, designers, growers, finance teams.
• Responsible for achieving sales forecast, managing budget, and maximizing profitability using KPI’s and company financials.
• Implemented KPI’s to track and monitor success of digital marketing and social media campaigns.

Arcata, California, US

• Working directly with the buying teams and internal teams, increased B to C sales by 48% 2018 vs 2017
• Working with the growers, understand trends in the market and then bring those trends to market in a way that makes sense to the buyer and end consumer
• Manage sales and profit goals for the B to C product line
• Develop and implement a process for securing Direct to Consumer wine shipping licenses, allowing legal shipments to all 40 eligible states.

New York, New York, US

• Design and implement market research to evaluate consumer trends across markets – Mass (Walmart), Midtier / Department Stores (Nordstrom), and independent retailers (Plaza, Natural Selection)
• Facilitate the functional transition of the product development team from Arcata (Toucan) to New York (Jacmel) for key accounts – Walmart, Nordstrom, Piercing Pagoda, Spencer’s Gifts and Army Exchange

• Led team of designers in Bangkok and product line managers in Arcata to achieve the strategic marketing and brand plan of the organization
• Working with Sales and Leadership, prioritize product development and customer projects, such as seasonal promotions, program rollouts, and educational events
• Design and implement market research to evaluate consumer trends across markets – Mass (Walmart), Midtier / Department Stores (Nordstrom), and independent retailers (Plaza, Natural Selection)
• Use market research findings and collaboration with Sales to assure brand plan and product plan fulfill revenue requirements of sales plan
• Ensure skus developed delivered necessary margin and excited the consumer!
• Facilitate the functional transition of the product development team from Arcata (Toucan) to New York (Jacmel) for key accounts – Walmart, Nordstrom, Piercing Pagoda, Spencer’s Gifts and Army Exchange

Arcata, CA, US

• Participate in strategic assessments and planning with fellow members of the Executive Leadership team
• Defined, planned, and executed strategic initiatives
• Created presentations for ownership using marketing imagery, graphing in Excel, and Power Point
• Reviewed financial reports with Executive Leadership team, monitored progress according to budget and performance goals

• Member of Executive Leadership team, helped to determine strategic and tactical objectives for the business
• Responsible for implementing company’s strategic initiatives
• Monitored progress toward business objectives using daily, weekly, monthly, and quarterly KPI’s
• Maintained and implemented performance metrics to be reviewed internally and externally
• Recommended and implemented improvements in company processes Example: Revising process for Sales and Product Development to take product to market, providing both flexibility and structure for the benefit of all.
• Addressed special projects either independently or with a team by researching options, conducting an analysis of pros and cons, and presenting options to Leadership team

• Led sales support staff to work as liaison between account managers and project management
• Responsible for successfully servicing and bringing product to market across all customers – Mass retailers (Walmart), Midtier / Department stores (Nordstrom, Piercing Pagoda, Army Exchange, etc), and independent.
• Presented strategic proposals on design and implementation of promotional programs with the customer. Successfully persuaded the customer to accept proposed solution.
• Attended all meetings with Walmart, 1-2 meetings per month
• Clarified and set priorities for the sales team, escalating issues to Sales Director when necessary

• Led project teams toward successful completion of multiple cross-functional projects: sales pitches, product line revisions, and strategic initiatives
• Designed project plan for aggressive launch of ERP system. Guided project team toward successful implementation
• Regularly reported status updates and issues to leadership

• Evaluated demographic and market data, built a successful business plan and launched a profitable coffee house in Alabama
• Analyzed sales environment to strategically grow the business
• Worked independently and with team members to fulfill client contracts
• Supervised and guided team members toward excellent customer service
• Managed all expenses and administrative details including: Payroll, AP, AR, and vendor contracts