Senior Product Marketing Manager, Amazon Ads
Current
Jul 2022 - Present
AeroLeads people directory · profile
Cindy Shen Email & Phone Number
Senior Product Marketing Manager
at
Amazon
1 work email found
@amazon.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Product Marketing Manager
Location
Greater Seattle Area, United States, United States
Who is Cindy Shen? Overview
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Quick answer
Cindy Shen is listed as Senior Product Marketing Manager at Amazon, based in Greater Seattle Area, United States, United States. AeroLeads shows a work email signal at amazon.com and a matched LinkedIn profile for Cindy Shen.
Cindy Shen previously worked as Senior Product Marketing Manager, Amazon Ads at Amazon and Category Management, Retail Leadership Development Program at Amazon. Cindy Shen holds Master Of Business Administration - Mba from University Of California, Berkeley, Haas School Of Business.
Company email context
Email format at Amazon
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{first}{last}@amazon.com
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AeroLeads found 1 current-domain work email signal for Cindy Shen. Compare company email patterns before reaching out.
Profile bio
About Cindy Shen
I am a passionate, strategic, and innovative product / marketing manager with 10+ years of experience growing products, brands, and business. As an inspirational leader of global and multi-functional teams, I have a track record of success across a diverse array of products and business challenges in the Tech & CPG industries.
Listed skills include Brand Development, Brand Management, Customer Insight, Fmcg, and 5 others.
Current workplace
Cindy Shen's current company
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11 roles
Cindy Shen work experience
A career timeline built from the work history available for this profile.
Category Management, Retail Leadership Development Program
Jul 2021 - Jun 2022
Program Manager, Google Shopping
Jun 2020 - Aug 2020
Director Of Product Management
- Redefined the product of Clobotics Retail Intelligent Solution, developed 2-year product roadmap through getting customer insights, and led Engineering, Customer Success to achieve it
- Developed Go-to-Market strategy, defined customer segmentation, revenue model, and partner acquisition, leading to successful partnerships with P&G, Walmart, and Coca Cola across US, Latin America, Thailand, and China
- Identified and prioritized new opportunities to amplify customer engagement, customized sales enablement strategies, including training and customer assets, leading to long-term contracts with Fortune 500 CPG companies
Jun 2019 - May 2020
Marketing Leader Of Beverage Category
- Redefined the Lipton proposition to “young and trendy”, and led a team of 11 to develop a marketing plan which turned around Lipton business from 10%+ decline over 2 consecutive years to 15%+ year-on-year growth
- Developed Lipton e-commerce and social commerce business with Alibaba, Tencent & JD.com, pioneered 1st party Data Management Platform and precision marketing model, leading to a 56% ROI improvement on media investment
- Identified new trends by usability study in millennials and launched 2 new brands, Pukka & Pure Leaf with channel expansion on social media & retail franchising, generating $2.8M revenue
Nov 2017 - May 2019
Associate Brand Director
- Designed innovative luxury branding strategy for an ice cream brand, doubling Magnum’s business within 2 years and making it the No.1 premium ice cream brand in China
- Developed ice cream category 3-year product roadmap, built alignment across cross-functional partners, stakeholders, and launched new product lines, leading to double-digit growth for 3 consecutive years
Jan 2016 - Nov 2017
Senior Brand Manager
- Directed 62-member cross-functional team including R&D, production and logistics, across 5 countries to deliver 10+ country-specific new products, which generated $3.2M revenue
- Initiated multiple consumer research methodologies to deeply understand target customers’ needs and gain insights, successfully inventing Cornetto ice cream premium line which generated $5M+ incremental sales
Jul 2014 - Dec 2015
Brand Manager
Apr 2013 - Jun 2014
Associate Brand Manager
Dec 2011 - Mar 2013
Brand Supervisor
Jan 2010 - Nov 2011
Brand Executive
- Led agency teams in developing and implementing marketing plan for a premium product line launch which filled in the portfolio gap against competitor Amway, delivering 13% improvement on category profit
Dec 2007 - Jan 2010
2 education records
Cindy Shen education
Master Of Business Administration - Mba
University Of California, Berkeley, Haas School Of Business
Bachelor Of Science - Bs, Pharmacy
Fudan University
FAQ
Frequently asked questions about Cindy Shen
Quick answers generated from the profile data available on this page.
What company does Cindy Shen work for?
Cindy Shen works for Amazon.
What is Cindy Shen's role at Amazon?
Cindy Shen is listed as Senior Product Marketing Manager at Amazon.
What is Cindy Shen's email address?
AeroLeads has found 1 work email signal at @amazon.com for Cindy Shen at Amazon.
Where is Cindy Shen based?
Cindy Shen is based in Greater Seattle Area, United States, United States while working with Amazon.
What companies has Cindy Shen worked for?
Cindy Shen has worked for Amazon, Google, Clobotics Global, Unilever, and Avon.
How can I contact Cindy Shen?
You can use AeroLeads to view verified contact signals for Cindy Shen at Amazon, including work email, phone, and LinkedIn data when available.
What schools did Cindy Shen attend?
Cindy Shen holds Master Of Business Administration - Mba from University Of California, Berkeley, Haas School Of Business.
What skills is Cindy Shen known for?
Cindy Shen is listed with skills including Brand Development, Brand Management, Customer Insight, Fmcg, Management, Marketing Management, Marketing Strategy, and Product Management.
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