Cindy Singharaj Email & Phone Number

Burnaby, British Columbia, Canada

Vancouver, British Columbia, Canada

The International Centre of Excellence team helps facilitate conversations and best practices between regional teams and technical teams for the International Digital business. As part of my role leading the International Catalogue Operations pillar, I am in charge of overseeing two Ecommerce Specialists and their work, catalogue operational processes, as well as defining and optimizing workflows. Additionally, I provide best practices and governance related to product data management, product publishing, taxonomy and operational planning to aid in the growth and scalability of our International Digital business.I work cross functionally with Merchandising, Tech, Developers, UX, Product Managers, and Business Analysts in North America, EMEA and APAC to support the management of 10 different websites including: United Kingdom, Europe, Spain, Germany, France, Australia, New Zealand, Hong Kong, Japan, and Korea.

Vancouver, British Columbia, Canada

Subject matter expert on Salesforce Commerce Cloud functionality, internal search, digital product catalogue, site operations, and holiday execution planning.Led special project initiatives, partnering with development and technology teams.

Vancouver, British Columbia, Canada

• Achieved 101% to Digital Revenue Goal for 2019.• Key player in charge of setting up all website promotions, campaigns, and sale events with the ability to quickly adapt and pivot with campaign changes and new content to keep the brand experience fresh and exciting.• Worked closely with the Creative Designers and Marketing Campaigns Teams to ensure campaigns and promotions are effectively executed within tight timelines.• Reported weekly on merchandising and product performance to ensure promotions and pages are optimized to increase conversion rates and average order value.• Worked cross-functionally with partners in Inventory, Supply Chain, and Product to understand inventory levels for SKU activation and deactivations. • Reviewed key search terms on our website and fine-tune product search results to increase conversion rates.• Trained two Ecommerce Coordinators and Senior Ecommerce Manager on using Salesforce Commerce Cloud for day-to-day activities and special projects, including product merchandising, product activation/deactivation, and promotion reporting.• Created testing scenarios and test new website features built by web-developers prior to launching.

• Report directly to the Senior Ecommerce Manager and assist the Digital Team with various projects and tasks• Manage the day-to-day maintenance and execution of all product content, photography, web content, etc. on Saje's CA and US websites using Demandware Salesforce Commerce Cloud • Build, maintain, and elevate all product detail pages to drive conversion• Merchandise products under product catalogs as new products launch, re-evaluating and making adjustments as required to optimize conversion• Searchandising maintenance and weekly updates based on key trends report• Manage Google My Business and Yelp business listings• Use HTML and CSS to build and launch blog posts, career postings, and evergreen content pages• Create, manage, and launch website promotions (evergreen promotions and peak events)• Work with cross-functional departments (Customer Experience, Social Media, Influencers, Creative, Copy, Product, Inventory Allocations) on an on-going basis and on various projects and campaigns

Vancouver, Canada Area

• Worked along with the Community Manager on company rebranding.• Took photographs, designed web page mockups, edited or created new copy, and worked with the web developer to update and rebrand web pages.• Assisted in email marketing initiatives using MailChimp.• Used Adobe Illustrator and Photoshop to create graphics required by the company.• Desiged marketing collateral, such as business cards, documents, packaging slips, event banners, etc.• Experienced with Atlassian Jira and Confluence

Vancouver

• Planned and implemented social media marketing strategies and online marketing campaigns to drive social media engagement• Developed and managed a social media campaign that increased Facebook and Google ratings by 275%• Managed Twitter, Facebook, Instagram and Google+• Prepared and scheduled social media posts using a content calendar and Sprout Social • Created and designed graphics for our company (logos, web pages, banners, social media graphics, blog graphics, campaign materials)• Edited, wrote and scheduled press releases and blog content on WordPress and PR Newswire• Immediately responded to customer experience related questions and reviews on Twitter and Facebook

Simon Fraser University

• Scheduled weekly social media posts using Hootsuite to spread mental and physical wellness in the community• Created Facebook event pages to promote upcoming events and workshops to spread wellness• Managed and monitor the Facebook page to create engagement within the community• Edited copy, blog posts, and documents prior to publishing them online

• Exceed the hourly sales quota of $150 while surpassing the minimum units-per-transaction of 2• Process sales transactions, maintain cash drawer, and cash out the tills at closing• Develop and maintain positive relations with clients• Consult with clients to determine needs, assess personal style, and find best-fit products• Assist in layout changes and physical inventory counts• Ensure new visual displays are maintained correctly

• Warmly greeted and interacted with a diverse clientele and informed them of the store's sales and promotions• Managed the fitting rooms to provide exceptional service and control inventory loss• Maintained and organized merchandise while helping clients