A communications, media, branding and storytelling specialist who conceptualizes innovative marketing strategies, I craft compelling stories and communications, and builds highly specialized effective content expressing the vision of leadership, raising awareness, and driving sales. A performance marketer, I understand the complex nature of the buying decision, leverage insights into key personas of the target audience in order to deliver differentiated marketing programs that maximize impact.I turn storytelling into ROI.With a talent for putting a real, credible brand on a person, business, or industry via traditional and digital marketing channels, I successfully use marketing to shape internal and external communications targeting various audiences, increase employee engagement, promote thought leadership, improve investor relations, & engage new as well as existing customers.The added value I bring? I'm known for delivering a compelling experience. As a storyteller, influencer, and brand ambassador, I create and implement diverse marketing and PR tactics. Sharing positive stories is what I bring with my TV show, Good Ship Happens, on PODTV. "A Positive Impact Tiger!"✰ ACHIEVEMENTS ✰☛ Book Author, "Message from the Dog...Learning from Great Humans," available on Amazon☛ Good Ship Happens - my television show☛Content Contributor, PR News’ Guidebooks☛ Featured Speaker, PR News Boot Camp ☛ Contributing Writer to Premier Travel Media - 2000 to present☛ Book Author, “How Six Women Executives Steer the Cruise Industry Today,” available on Amazon.☛ Featured workshop presenter, CruiseWorld Conferences and AAA National Travel Conference☛ Lead writer and content creator for eBook, How to Organize a Successful Group Cruise, published by Premier Travel Media☛ Successfully pitched and secured 6 national speaking opportunities for editor of well-known book series☛ Short Story, “A Cruise and a Promise,” in Chicken Soup for the Traveler’s SoulRick Sasso, Chairman of MSC Cruises (USA) said, “Cindy has been an example for all, men and women alike, as a gifted professional who never hesitates to give a helping hand.”»»» EXPERTISE »»»☑ Marketing & Brand Strategy☑ Marketing Communications & Branding☑ Storytelling☑ Television Shows☑ Travel Writing☑ Niche Marketing☑ Custom Content Creation☑ Social Media Marketing☑ Product Marketing☑ Video Marketing☑ Public Relations including Crisis Management☑ Digital Marketing & Direct Marketing☑ Media Relations☑ Partner Relationship Management☑ Workshop Presentations & Training☑ Book Writing
Listed skills include Marketing Communications, Public Relations, Marketing, Social Media, and 52 others.
