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Sales Executive and Operations leader within Ad-Tech and SaaS, with an expertise in leading and scaling hyper-growth and matrixed organizations, creating and "operationalizing" sales strategies with a strong focus on customer satisfaction and revenue generation. With a strong balance between strategic planning and tactical execution, Cindy is skilled at spearheading transformative change initiatives. She has a talent for seeing the larger picture, optimizing processes and building and empowering winning teams to maximize value, recognize new revenue streams and deliver multi-million dollar top and bottom-line impact.Sales and Operational expertise related to:- Video Ad Journey Platforms- Saas Cloud-based Revenue Models- Digital Media, Programmatic, RTB, Video, Mobile, Native & Social Advertising Revenue
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Chief Revenue OfficerViralgains 2016 - PresentBoston, Massachusetts, UsFor brands wanting a better advertising relationship with their customers, the ViralGains Odyssey Platform is the leading Zero-Party Ad solution that enables sentiments to be turned into actionable audiences and insights. Unlike spay and pray advertising, The Odyssey Platform empowers brands to accurately target ad campaigns to deliver higher brand trust, greater return on Ad spend, and more qualified customers.ViralGains is headquartered in Boston and works with 111 of Fortune 500 brands and all major agencies and has had a 47% Y/Y Avg. revenue growth rate - post covid -
Svp SalesVe Interactive 2015 - 2016London, London, GbVe is a global technology company offering a platform to acquire, engage and convert customers at every stage of the eCommerce journey. Its consolidated ad tech and marketing tech platform helps online businesses drive site traffic, reduce bounce rates, increase customer engagement, minimize website abandonment and convert browsers to buyers. Founded in 2009, Ve works across 19 languages and within 47 territories. Headquartered in London, the company has 27 offices worldwide. Ve North America, established in 2011, has headquarters in Boston and offices located in New York City and Santa Barbara.- Led the acquisition of eBay Marketing Solutions Display ReTargeting business into Ve Interactive. - Integrated team and maintained revenue growth post acquisition -
Svp, Global SalesDyn 2014 - 2015Manchester, Nh, UsDyn (Acquired by Oracle) solutions are at the core of Internet Performance. Through traffic management, message management and performance assurance, Dyn is connecting people through the Internet and ensuring information gets where it needs to go, faster and more reliably than ever before. Founded in 2001 at WPI, Dyn’s global presence services more than four million enterprise, small business and personal customers.- Responsibilities for WW Sales and Sales Operations across various customer segments spanning G2k to SMB. - Launched various initiatives focused on scaling revenue during an acquisition and the expansion of the product suite, resulting in ~30% Y/Y overall company revenue growth. - Community involvement via STEM educational initiatives as an evangelist for the importance of science, technology, engineering, and mathematics as an important part of education in a competitive global marketplace. -
Vp Of Ad-OperationsYahoo 2013 - 2014Sunnyvale, Ca, Us(Acquired by Verizon)• 225 person organization within Operations that include Ad-Operations, Data Ops, Supply Ops, Creative Ops and Ad-Tech, for search and display products with responsibilities for performance and branding based media. • Products supported include Programmatic, Mobile, Video, Native, Audience, RTB and Search. • Support almost $1B in quarterly revenue for NA and CAN. • Led and redesigned Project Management teams to support rapidly evolving business objectives and fast growth product releases, redesigned workflows and developed tools to fully support the value presented to advertisers and drive internal efficiencies. • Launched various initiatives focused on revenue growth via up-sell/cross-sell involving campaign optimization, data strategies and supply expansion, generating Tens of Millions in incremental revenue. • Continuous focus on employee career development and mentoring. • Examples of community involvement are with MA Conference for Women and industry engagement via IAB and AdMonster events. -
Vp Of Account Management And Director Of SalesYahoo 2002 - 2013Sunnyvale, Ca, Us• Led ~100 person Account Management and Optimization Strategist organization that directly impacts customer satisfaction and revenue growth within installed base of clients. • Led the transformation from reactive support, to proactive value based revenue generation, attaining incremental revenue run-rate of $40M within 12 months by providing insight and analytics based optimization recommendations. • Led adoption of CRM tool which increased productivity by 10%. • Redesigned account coverage plan to support GTM changes, which involves account realignment and modifications to workflow, tools and processes. • Developed efficiencies with offshore management. • Continuous focus on employee career development and mentoring. • Launched various revenue generating teams supporting over 3000 advertisers. • Actively involved in integration activities post company acquisitions, with success example of delivering 165% revenue growth reaching almost $100M over 12 mo period post integration. • Responsible for driving short and long term business processes and capabilities associated with all aspects of inside sales. Key functional areas of responsibility include: CRM, lead gen and productivity metrics.• Managed quarterly forecasting with avg accuracy of 97% from week 5. -
Vp Sales And OperationsBurst Media Llc (Acquired By Blinkx) 2001 - 2002Responsible for sales and sales operations, and within 12 months increased sales revenue Y/Y by 30% with a 42% reduction in staff by redesigning the sales structure with a focus on operational efficiency, as well as designing and implementing forecasting processes and tools, improved workflow processes and policies.
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Director Of SalesZefer Corp. 2000 - 2001Director of Sales responsible for launching a sales team, hired, trained and established the lead generation strategy and process which quickly generated over 80 qualified meetings while continuing to grow the team and evolve CRM tools and processes. Team booked $1.2M in revenue within three months, as well as created a three-month forecast of over $1.6M in incremental opportunities.
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Business Planning And StrategyCompaq Computer Corporation 1998 - 2000Harris County, Texas, UsFocus on Compaq's NA sales centers located in MA, CO, TX consisting of over 550 employees• Business Planning & Strategy role where I was responsible for the Development and implementation of a multi level, customer specific, sales coverage plan. • Participated in the development of quarterly and yearly headcount plans based on customer segmentation. • Designed a closed loop, web-based process for leads management, and created web-based tools for distributing over $23M in sales leads quarterly to resellers in North America. -
Various Sales Leadership RolesDigital Equipment Corporation (Usa) (Acquired By Compaq) 1995 - 1998• Various Sales Management Positions where I launched a team created to sell high-end workstation products, which required developing lead and selling strategies as well as customer segmentation and proper resource alignment while managing the day to day operations - resulting in 127% of goal with a $97M quota and 159% the following year.• Project lead for the NA Inside Sales team for the development and implementation of a CRM solution using Siebel. This included report and measurement standards and was involved in the strategic integration during Compaq’s acquisition of Digital.
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Frequently Asked Questions about Cindy Brown
What company does Cindy Brown work for?
Cindy Brown works for Viralgains
What is Cindy Brown's role at the current company?
Cindy Brown's current role is Chief Revenue Officer.
What is Cindy Brown's email address?
Cindy Brown's email address is ci****@****ail.com
What is Cindy Brown's direct phone number?
Cindy Brown's direct phone number is +160366*****
What are some of Cindy Brown's interests?
Cindy Brown has interest in Kids, Cooking, Electronics, Outdoors, Gardening, Home Improvement, Reading, Music, Sports, Travel.
What skills is Cindy Brown known for?
Cindy Brown has skills like Sales, Account Management, Sales Management, Strategy, Lead Generation, Online Advertising, Strategic Partnerships, Online Marketing, Ad Networks, Advertising, Digital Media, Digital Marketing.
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