Cindy Carpenter Email & Phone Number

Cambridge, Massachusetts, United States

Managed global analyst relations, media relations, social media program and marketing content strategy.

Greater Boston Area

Manage two-way relationships among "big 3" and boutique analyst firms with senior execs for all EXL service lines and platforms, including analytics, digital technologies and industry-specific business process solutions. Leverage analyst research to improve brand awareness in multiple channels, including investor relations, public relations and social media, and to support sales teams.

Cambridge, Ma

Co-founder of Red Bridge Strategy, Inc., a management consulting firm focused on the design and implementation of global strategy, B2B sales and marketing processes. Key engagements included:* Leadership of three-business partnership to create integrated strategy, design and technology team to build product and corporate websites and integrated digital marketing plan for biotech drug launch* Development of sales, marketing and communication collateral to introduce new global IT services for a financial technology company* Management of multiple digital marketing projects to grow physician engagement with Fortune 500 diagnostic testing company* Development of global workforce location strategy for a Fortune 500 firm seeking to mitigate the risk of increasing wages and attrition in its India operations

Boston/Nyc

Managed client relationships with three global financial services accounts in the capital markets, investment banking, retail banking and corporate divisions. Integrated service lines from legacy Kanbay and Capgemini organizations, improved client service and account operations, stabilized and grew account revenue.

Pune, India

Moved my family to Pune, India for one year assignment with dual focus on developing global sales operations function and new business development in India and region. Improved new business forecasting accuracy, salesforce.com administration and support, lead generation research and client sales visit support. Partnered with regional client relationship executive to sell first engagements in India and Asia-Pac region and establish four new clients, including two global banks.

Boston, Ma

Sold integrated onshore/offshore IT services engagements to financial services companies. Key achievements: Developed go-to-market strategy and sales collateral for new vertical offering for securities & investments. Led sales effort to win company's largest new client engagement at the time, including leadership of engagement analysis team, development of custom solution, and management of transition to IT services delivery team for market-leading investment services application.

Boston, Ma

Managed integrated digital marketing strategy and technology projects. Key achievements: Led the firm's first international website development project, including design and implementation of four multi-lingual EU disease information websites for global biotech firm to build pre-launch customer awareness and engagement. Managed delivery partnerships with translation and SEO companies. Extended account reach to new business areas; coached & developed new team leads. Sold and managed implementation of sales analytics and reporting solution for specialty sales team at top 10 pharma company.

Greater Boston Area

Developed new business opportunities and managed integrated strategy, creative and technology engagements. Led solution design and sold major two-year engagement with leading ground transportation provider, including implementation of integrated internet site, extranet site and mobile solution with strategic partner.

Boston, Ma

Managed diverse consulting engagements with a focus on planning, selection and implementation of ERP and CRM systems for mid-market technology and business services companies. Co-founder of regional women's network; worked with HR to introduce professional development programs to improve retention of female employees in regional offices.

Cambridge, Ma

Business analyst focused on finance & accounting systems. Key team member of project to convert two legacy in-house payroll systems to a commercial payroll application: wrote business requirements, managed parallel testing, analyzed post-implementation errors and wrote user procedures that reduced errors by 73%. Also: Designed new analytical model to improve billability, presented to COO and senior managers. Collaborated with CFO to create internal financial training course provided to 100 financial staff.

Mba

Ba

Education record