Cindy Carter Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Delivered compelling consumer insights that informed business plans, menu innovation plans and strategy for the McCafe and Breakfast portfolios.
• Developed and managed ~$1.4MM annual research budget and learning plan ensuring identification of knowledge gaps to inspire bold innovation and engagement initiatives that contributed to market share growth.
• Strategic business partner with Marketing and Menu teams across all aspects of the brand planning process, enabling consumer centric short- and long-term business plans.
• Uncovered key insights that led to new and highly successful media campaigns, including Summer Drink Days, Egg McMuffin breakfast innovations, & Signature McWraps, ensuring continued market leadership.
• Delivered strategic insights that led to successful launch of over 40 LTO and permanent innovations.

Toronto, Canada

• Designed and executed key strategic insights projects, supporting business strategies and plans for priority brands, including Heineken, Creemore Springs, Belgian Moon and Miller
• Developed and managed the learning plan and budget for the year
• Key member of a cross functional team responsible for developing segment strategy across the Above Premium and Craft segments of the MCI portfolio

North York

• Consumer Insight business owner for the Frozen Foods Division, delivering key consumer insights that informed business plans and strategy for key brands, including Delissio pizza and Stouffer’s frozen meals..
• Developed and managed the annual research budget, ensuring identification of knowledge gaps across the division and designing research plans to inspire bold innovation and engagement initiatives that contributed to.
• Supported marketing across all aspects of the brand planning process (positioning, packaging, communication, innovation, etc.), enabling consumer centric short- and long-term business plans

North York, Ontario

• Consumer Insight business owner for the Infant Nutrition Division, delivering key consumer insights that informed business plans and strategy for key brands, including Good Start infant formula, Gerber baby foods and.
• Developed and managed a large annual research budget, ensuring identification of knowledge gaps across the division and designing research plans to inspire bold innovation and engagement initiatives that contributed to.
• Supported marketing across all aspects of the brand planning process (positioning, packaging, communication, innovation, etc.), enabling consumer centric short- and long-term business plans

North York, Ontario

• Oversaw the strategic direction of a rapidly growing company, including comScore’s International custom research business
• Responsible for business development and management of $3MM annual insights budget for Fortune 100 clients such as Microsoft, USPS, General Electric, Target Corporation, Procter & Gamble, IBM and Pfizer Consumer.
• Led a team of 34 employees in various functional areas
• Led recruitment and training of co-op students from the Wilfrid Laurier University's co-op program

Toronto, Ontario

• Consumer Insights team member, delivering key consumer insights that informed business plans and strategy for key brands, including Post Cereals and Peanut Butter.
• Developed and managed annual research plan and budget of over $1 MM
• Cross-functional team member ensuring a consumer-centric approach was utilized across the brands in my portfolio, enabling brand and category growth.