Cindy Carvalho, Cm Email & Phone Number

Montreal, Qc, Ca

Québec, Québec, Ca

Kitchener, Ontario, Ca

- Reporting to CEO, lead 25+ global marketing professionals across Growth, Performance, Events and Email Marketing, Partnerships, and Product Marketing, consistently achieving and growth targets.- Pioneered growth playbook, optimizing team for effective experiments and scalable expansion to global markets, resulting in high growth expansion from 2021 to 2023 across global markets encompassing South Asia, Middle East, Southeast Asia, Africa, and Latin America.- Orchestrated new acquisition strategies, loyalty programs, and growth initiatives across diverse regions (South Asia, Middle East, Africa, Southeast Asia, Latin America), yielding substantial annual growth. - Launched India flagship experiential event in 2022, successfully replicated in Philippines, Nigeria, and Columbia, hosting 1000+ attendees for customer training and thought leadership.- Skillfully optimized marketing budget, strategically allocating resources for maximum ROI. Expertly streamlined marketing expenditures, achieving continued growth even within reduced budgets- Introduced a comprehensive program ROI framework, resulting in a remarkable 50% surge in return on investment for marketing initiatives.- Developed acquisition strategies, loyalty programs, and growth campaigns across diverse regions: South Asia, Middle East, Africa, Southeast Asia, and Latin America. - Provided growth opportunities through in-person and remote team building, alongside coaching and mentoring, leading to reduction in employee turnover, reaching just 10% over a 2-year period.

Montréal, Qc, Ca

- Reporting to General Manager, led 8-member team, handling B2B product marketing and B2C eCommerce sales.- Pioneered digital transformation in marketing operations, restructuring for improved sales and revenue. - Achieved remarkable 100% growth in B2C online sales revenue. - Developed and executed a data-driven ABM strategy featuring a comprehensive nurturing campaign, resulting in an impressive 40% increase in revenue.- Led a transformative digital initiative encompassing strategic social media and digital advertising campaigns. Achieved an exceptional 100% surge in online sales and ignited heightened demand for our online offerings, traditionally not top choices for customers.- Introduced a novel revenue stream by forging strategic partnerships with professional associations. This innovative approach led to tailored product solutions addressing specific needs, contributing to a 10% increase in annual revenue.- Ensured seamless go-to-market execution for our new growth strategy by securing alignment with sales and product teams.- Strategically led rapid Covid-response resource and training website, facilitating seamless online transition for educators spanning elementary to university levels.

Beirut, Beirut, Lb

- Reporting to CEO, led a globally dispersed team of 10 professionals across content marketing, performance marketing, partnerships, and social media. - Appointed to spearhead launch of novel global ecommerce and content platform,working closely with product team to ensure seamless development from UX design to brand establishment. - Formulated comprehensive brand strategy, go-to-market plan, and nurturing strategy, we achieved a successful platform launch in just 9 months. - Achieved platform launch within 9 months, drawing 10k users in the initial week via a major event. - Forged strategic alliances in France, US, and Brazil, propelling international market expansion with swift user buy-in.

London, Gb

Austin, Tx, Us

Certificate Of Marketing Strategy

Education record

Business Administration And Management, General

Chartered Marketer, Marketing