Cindy Chen Derkacz Email & Phone Number

The Accessories Council is a not-for-profit, international trade organization established in 1994. Our mission is to stimulate global consumer awareness and demand for fashion accessory products. We represent brands, designers, publications, retailers and associated providers the the accessories, eyewear, and footwear industries. The Accessories Council publishes Accessories Magazine, a quarterly digital shoppable publication and hosts educational seminars, networking events, design and marketing awards, social media events and the esteemed black tie ACE Awards Gala, an annual tribute to the leaders of the accessory industry.

Our goal is to provide our customers with a whole new way of shopping for their jewelry, accessories, and home décor products . We consider our customers to be family members and thrive on always bringing a smile to their faces. We are also deeply connected to social causes including our One for One Campaign where we donate a hot meal to a school aged child in India for every item we sell. We are looking to expand this program to kids in need here in the US as well. Connect with us on social, visit us on the web @ http://www.shoplc.com/, download our mobile or Smart TV Apps on any platform, or visit us on TV using your local TV Satellite or Cable provider.

Boston, Massachusetts, Us

True Ivy Group is a full service resource providing design and development to manufacturing. I developed and manage this successful agency which serves as a high-quality and versatile, full-service marketing and international manufacturing resource for global brands, delivering expertise and counsel on design, sourcing, manufacturing, and marketing. We create private label footwear & accessories for retailer private brands, guiding design and sourcing from initial trend/color/ material reports and direction to working with the factories to get best quality, price and delivery.

As a start-up, theshops.tv utilized video-on-demand technology to tell the story of different products. These streaming videos were produced to tell the product attributes in an entertaining way, using professional hosts and vendor-supplied expert guests. I held a leadership role creating marketing strategy, website and videos for the video-on-demand technology. • Developed 30-second and 5-minute videos using vendor-supplied samples and vendors as guests (1000+ videos created for 100+ vendors for Fashion and Beauty industries; Electronics and Jewelry) • Developed the vendor manual and efficient drop-ship process to deliver goods to customer• Collaborated with IT group to set up and optimize the website and track traffic

Guided large brands in developing project and marketing strategies for new an existing categories. • Identified and negotiated with partners and resources to secure best product/pricing/delivery, saving clients on average 10%• Launched Lisa Kline on HSN (2014) and Marcia Sherrill on QVC China (2015) • Evaluated sales and made recommendations for future products, brand extensions to increase client sales and brand leadership in the marketplace

Eden Prairie, Minnesota, Us

Directed restructuring and transformation of division formerly known as ShopNBC, leading a merchant team in the fast-paced, 24/7 multi-platform business of Electronic Retailing in all areas of fashion, including Women’s Apparel, Accessories, Handbags, Intimidate Apparel and Footwear. Exceeded targeted profit objectives. • Delivered profit increase in Fashion Division, increasing sales by 16%+ and GM$ by 11% • Set foundation for private label brands including developing Time & Action calendar; partnering with Marketing/Creative on names, packaging/brand presentation to increase overall GM %• Built strategic alliances with new national brands and high profile designers to add variety to the programming calendar and increase viewership• Managed the performance of three Buyers and their teams

Bentonville, Arkansas, Us

Developed a brand-new team for Planning in the Grocery area of Walmart. Reporting to the SVP/GMM of Planning, led team through new implementation of Oracle Forecasting/Planning system to support $40B in consumables and $8B in OTC drugs.• Motivated a 12-member team of planners, coaching and training on problem/solution analysis and reporting in weekly staff meetings and one-on-one mentoring• Aligned with 2 GMM/SVPs to support merchant teams in forecasting daily, weekly and monthly sales • Responsible for annual budget preparation• Accountable for P&L, ad-hoc analysis reporting and driving merchant strategies from a financial perspective including SKU and Supplier rationalization • Cross-collaboration leadership with other functional areas including Finance, Replenishment, Pricing, Modulars & Category

Bentonville, Arkansas, Us

Directed design, strategy and development of $3B Private Label footwear business unit for Men’s, Women’s, Kids, Seasonal and Work and led assortment direction for branded product. Reported to the Vice President of Product Development. • Led an 18-member Product Development/Design and Tech team in Men’s Ladies, Kids & Seasonal footwear on assortment color, trend, materials, technology, and innovation in new and existing styles• Improved in-stock levels and assortment development for each brand by clarifying product assortment • Organized a Supplier Summit for Product Development and implemented monthly newsletters to suppliers, improving communications • Identified consumer insights and trends to keep a pulse on the market, traveling extensively throughout Europe and the US, communicating valuable information and trend forecast presentations to larger team• Partnered with Merchants & Sourcing to ensure customer targets were met, providing support for merchandising strategies for both private label and national brands

West Chester, Pennsylvania, Us

• Led merchandising teams in handbags, luggage, footwear and intimate categories, in executing and exceeding company objectives to double the business every 5 years, growing sales from $35M to $450M• Developed private label programs from inception to on air presentation working with both direct factories and domestic suppliers across multiple classifications from costume jewelry/accessories to apparel to outerwear• Partnered with key vendors in developing exclusive products under their national brand increasing sales by a minimum of 10% every year and giving the customer unique products