Cindy Chiu Email & Phone Number

Corona, CA, US

Brea, California, United States

• Manage and grow online marketplaces and webstores business.
• Implement dynamic pricing to ensure competitive pricing is met while maximizing profitability.
• Enhance UI/UX of brand webstore which increased KPI’s and sales of new product categories.
• Supported inventory management with sales and demand forecast resulting in inventory turnover rate increase.
• Increased conversion rate through optimizing advertising campaigns.
• Spearhead logistics realignment and restructuring supply chains which would increase inbound by 5 weeks and improve fulfilment efficiency by 3 days.

Brea, California, United States

• Managed 3rd party category, reduced overstock inventory through promotion.
• Strategically introduced over 60 new products to the webstores.
• Renegotiated supplier terms that directly led to increased cash flow and decreased average cost.

Los Angeles, California, United States

• Source merchandise and negotiate pricing to meet target costs.
• Research product market pricing and analyze the optimal selling price for E-commerce sites, retailers, and resellers.
• Create listings on Shopify and eBay, including preparing images and product descriptions.
• Manage outsourcing Return Merchandise Authorization (RMA) to set customized standard operation procedures and ensure on time claim processing.

Los Angeles County, California, United States

• Managed complete product life cycle for private label products and licensing brands.
• Developed over 80 new products based on market trends and customer requirements.
• Created pricing strategies to support margin requirement and profitability.
• Sourced materials and retail ready products from domestic and international suppliers.
• Managed partner relationship with more than 10 domestic and overseas factories.
• Strategized with customers to meet their target cost/profit margin goals and ensure on-time product launch.Key Achievements:

Los Angeles County, California, United States

• Researched competitive pricing, established target costs, and proposed strategies to fulfill these price objectives, resulting in 3 Costco warehouse programs.
• Supporting E-commerce team with pricing validation and promotion program profitability analysis.
• Monitored product life cycle to determine program successes/failures and uncover potential opportunities.
• Analyzed historical data and market trends to maximize margin and identify potential sales.
• Supported inventory management with forecast/projections to maximize inventory turns and cash flow.
• Created monthly management reports including product and price proposals for management.

Orange County, California Area

• Curated and uploaded product listings while overseeing content management for the ecommerce platforms.
• Created monthly campaign e-newsletter for donors, volunteers, and internal staff.
• Prepared 2017 social media plan comprising of over 20 campaigns.
• Designed posters and info-graphic for fundraising and volunteers’ recruitment.

Los Alamitos, United States

• Created website content using CrazyLister for over 100 products.
• Optimized search engine for eBay Store, Amazon Storefront, and company’s website.
• Conducted weekly competitive research to recognize price changes of competitors.
• Designed website templates to enhance user experiences.

Hong Kong

• Organized an exhibition in The Hong Kong Art Museum that was widely covered by over fifty media publications.
• Managed and promoted the brand by preparing online and offline promotional materials, including email blasts, quarterly brand books, and media interviews.
• Managed logistics and collaborated with designers to develop POS to support retail needs.
• Coordinated in branch openings by creating project timelines, planning budgets, and arranging logistics.

Hong Kong

• Conducted market research on properties market in Hong Kong by analyzing more than 7,000 building records to identify target customers.
• Undertook competitive analysis of the smart home technology to identify the internal and external environment of the company.

Toronto, Canada Area

• Organized and analyzed over 10 years worth of accounting data to identify potential opportunities for business expansion.
• Prepared school and seminar proposals for venue renting services.

Hong Kong

• Obtained statistical data through field visits
• Handled telephone enquiries and appointment requests

Master Of Business Administration (Mba)

Bachelor Of Business Administration (Bba), Marketing

Information System, Change Management And Marketing Strategy