At CACIC, a non-profit dedicated to empowering the British Chinese minority and changing perceptions of autism in Chinese culture, I lead all marketing efforts and assist with website development and branding. My responsibilities include:➡️ Strategic Planning: Develop and implement an annual marketing strategy to enhance outreach and engagement.➡️ Brand Development: Help create the organisation’s visual identity, including selecting colour palettes.➡️ Social Media Management: Set up and optimise CACIC’s social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.➡️ Email Marketing: Establish Mailchimp, create an automated welcome email series, and build a growing contact list to engage new subscribers.➡️ Content Creation: Plan, create, and post content based on established themes, ensuring educational and impactful communication.➡️ Website Development: Design website layouts and write engaging content, resulting in an informative and user-friendly online presence.➡️ Growth and Partnerships: Identify and pursue partnerships and collaboration opportunities to increase brand awareness and foster community growth.➡️ Volunteer Management: Manage teams of volunteers for proofreading and social media activities, ensuring quality and consistency.In this role, I combine my marketing skills with a dedication to social impact, driving forward CACIC’s mission to support and uplift the British Chinese autism community.

In my role as Social & Community Manager at Actiph Water, Acti-Vit, and Acti+, I was dedicated to building, growing, and managing vibrant online communities. My key responsibilities include:➡️ Strategy Development: Craft and execute social media and community engagement strategies that align with the company’s goals and target audience.➡️ Content Creation and Curation: Develop, curate, and manage compelling content tailored for diverse social media platforms to captivate our audience and drive community growth.➡️ Engagement and Interaction: Actively engage with our community by responding to comments, messages, and discussions, fostering meaningful connections.➡️ Monitoring and Analytics: Track social media channels, analyse growth metrics, and provide monthly reports to senior management on learnings and recommendations.➡️ Crisis Management: Proactively address negative feedback, complaints, and crises, ensuring community trust and a positive online brand experience.➡️ Influencer Marketing: Identify and manage influencer partnerships for ambassadorships and collaborative content.➡️ Creative Collaboration: Partner with the creative team to brainstorm and execute reactive trends and cohesive social media brand messaging.➡️ Email Marketing: Design and distribute monthly newsletters that drive engagement through storytelling and exclusive offers.➡️ Blogging: Write SEO-optimised blogs featuring educational, storytelling, and value-adding content to enhance our online presence.

As a Creative Executive, my main priority was managing a portfolio of clients' social media accounts, driving organic growth and engagement through audience-focused content. My key responsibilities included:➡️ Content Creation: Led content creation for a portfolio of clients, regularly reporting on performance.➡️ Client Communication: Maintained regular communication with clients, realigning goals and pitching ideas alongside Account Managers.➡️ Task Management: Took ownership of key tasks such as content calendars, community management, strategy reports, trend research, creating newsletters through Mailchimp, and supporting on last-minute urgent assignments efficiently.➡️ Tools Used: Utilised programmes such as Canva, Adobe Photoshop, Excel, and Gain to enhance productivity and content quality.In this role, I effectively combined creativity with strategic thinking to boost client engagement and achieve their social media goals.

My first marketing role was with an online retail company focusing on B2B and B2C. As a one-person, self-taught marketing team with a drive to learn, I took ownership of various marketing strategies, including:➡️ Social Media Management: Managed and optimised company social media accounts with regular content creation, resulting in increased exposure to our target demographic.➡️ Trend Analysis: Analysed trends and events to integrate into our marketing plan, using promotions to capture opportunities and boost online sales.➡️ Event Promotion: Attended local events to promote our products.➡️ Software Utilisation: Utilised software such as Magento, Shopify, Adobe Photoshop, Microsoft, and Linnworks.➡️ Customer Service: Answered and handled online B2B and B2C queries through email, social media, and phone.➡️ Promotional Materials: Created promotional materials for our physical store, including posters, flyers, and business cards.➡️ SEO Optimisation: Created new listings and improved existing ones to optimise keywords and tags.Website Management: Built and managed websites using Magento and Shopify.In this role, I effectively combined various marketing skills to enhance our online presence and drive sales growth.

Working in retail at TK Maxx has provided me with a solid foundation in customer service and retail operations. As a Sales Associate, I am responsible for a range of tasks to ensure the smooth running of the store and a positive shopping experience for our customers:➡️ Shop Floor Maintenance: Maintained shop floor standards and updated features to align with current trends.➡️ Customer Satisfaction: Assisted in achieving daily KPIs by ensuring customer satisfaction and being trained in all departments to support associates as needed.➡️ Customer Service: Attended to customers' needs, even during busy periods, ensuring they receive prompt and efficient service.➡️ POS Management: Promoted store loyalty cards while managing the POS system, enhancing customer retention.➡️ Problem Solving: Quickly learned and responded to customer queries, resolving issues fairly while adhering to company policy.➡️ Independent Work: Worked confidently on my own once trained, handling responsibilities effectively.Promotional Improvements: Identified ways to improve promotional aspects such as loyalty cards and surveys to boost customer engagement.➡️ Comprehensive Duties: Took charge of fitting rooms, tills, all departments, maintenance, opening and closing shifts, assisting other staff, and fundraising.➡️ Brand Representation: Represented the brand's ethos and values to customers, receiving numerous positive feedbacks via online surveys.➡️ Recognition: Achieved Associate of the Month twice, reflecting my dedication and performance.During my time at TK Maxx, I have honed my skills in customer service, team collaboration, and retail management, contributing to the store's success and customer satisfaction.

VINJUKU was part of my Final Major Project at USW and has progressed into a passionate brand filled with exciting opportunities. VIN | JUKU unites the subculture aesthetics of Tokyo Street Style and Vintage Fashion. By bringing together a community of creative talents, we are a brand that strives to enhance creativity, individualism, and self-expression through fashion and customisation.As a brand that supports creative talents, VINJUKU collaborates with creative individuals within Cardiff as a chance for them to express their own creativity through their own type of mediums. VINJUKU will continue to expose itself to different talents and encourage more people to be more creative with their clothes through customisation to self-express who they are through what they wear and VIN | JUKU is a brand that creates the perfect platform to give them that opportunity.Responsibilities included all aspects from branding, buying, marketing to collaborations, social media content, web design, graphic design and admin.Digital skills included:• Microsoft Word, Powerpoint and Excel. • Adobe Photoshop, Illustrator, Indesign and Lightroom.• Final Cut Pro• Google SketchupAs of present, VINJUKU has managed three pop-up shops/stalls, concession in Topshop Cardiff, an Online Platform (www.vinjuku.com), Social Media Platform (@Vinjuku) and will continue to strive for more opportunities in the future.

Since the age of 14, I have been assisting in our family-owned business, Treasure Island. My experience spans managing customers during peak and off-peak hours and helping in the kitchen to ensure all orders are completed efficiently.Key Responsibilities:➡️ Order Management: Ensured every customer’s order was processed consistently at the counter, multitasking and handling multiple customers simultaneously.➡️ Price Calculation: Calculated and memorised prices and changes without using a POS system, demonstrating strong numerical skills.➡️ Problem Resolution: Addressed and resolved any issues to ensure customer satisfaction.➡️ Customer Satisfaction: Maintained high levels of customer satisfaction through attentive service and effective communication.➡️ Order Packing: Packed all orders efficiently, maintaining a fast pace while checking for quality.Working in a busy environment like Treasure Island has taught me how to manage tasks efficiently and multitask effectively, ensuring a smooth and satisfying customer experience.