Cindy Shepherd Email and Phone Number

As an accomplished Ecommerce Director with over 15 years of experience in the fashion industry and 10 years in e-commerce, I specialize in driving digital growth, optimizing customer experiences, and enhancing profitability. My expertise encompasses performance marketing, CRM, SEO, CRO, and site merchandising, with a proven track record of significantly increasing sales and ROI. And with my background in buying, I also have a strong foundation in product merchandising and inventory management. In my current role as Digital Director at Havaianas North America, I manage P&Ls for both DTC e-commerce and marketplace, driving 50% of top line sales and reducing expenses to increase profitability. By leveraging data analytics and market trends, I develop strategic product roadmaps that enhance the customer journey and drive engagement through personalized marketing campaigns. I am also experienced at managing agency and vendor relationships to produce optimal results with finite resources. This year, I developed business cases and lead migration projects for key initiatives that will drive both conversion and profitability for the DTC Ecommerce business. We migrated from Salesforce Commerce, Marketing and Service Cloud to Shopify Plus, a Shopify supporting tech stack and Bloomreach ESP and CDP. This involved sourcing new technology partners, managing the RFP process and negotiating on terms and pricing. As the primary point person on the business team for the Shopify migration, I managed numerous internal teams and external partners and agencies to ensure the successful platform transition. A determined, consistent and focused business manager, I am passionate about streamlining processes, and fostering cross-functional collaboration. I thrive on innovation, continuously seeking novel solutions to budgetary challenges while delivering exceptional customer experiences.My goal is to grow and lead a dynamic digital team, create long-term brand equity, and drive omni channel profitability through cutting-edge e-commerce and marketplace strategies. I am committed to staying ahead of industry trends and transforming insights into actionable results.