Hey there! I’m Cindy, and I’m the founder of Marea Alta. I'm all about helping purpose-driven businesses build resilience and achieve sustainable growth.I've noticed that small businesses often mirror their founders' unique styles—whether creative or analytical. Creative-led businesses excel in brand identity and storytelling, but struggle with operations. On the flip side, analytically-driven companies are great with efficiency but may have trouble making a good first impression. I offer custom solutions to align your brand identity with your operations, boosting both perception and effectiveness. Here’s how:Whole360 Roadmap: An assessment and strategic roadmap to help you DIY your way to better brand alignment.Brand Design: Brand strategy and design to make a great first impression. Business Ops Design: Simplified systems to deliver on your brand promise, time and time again. Coaching: Helping you see your business through new lenses to improve decision-making. I’m not alone in this mission.As a member of Overflow—a network of independent strategists in marketing, innovation, design, and organization—and certified CreativeID™ facilitator, I bring a range of perspectives to help speed up your growth and impact.I’ve had the privilege of working with incredible B Corps and social enterprises like Vista Caballo, Cultivating Capital, Ecodeo, The PurposePeople, FORMR, Blue Dot, Pili Luna, The School for Social Entrepreneurs, Big Change, B.E.S.T. Academy, and many others, each contributing to a wave of positive change.Want to chat about balancing purpose with profit, expat life, food, trade-offs, or finding alignment? I’m your gal!