Cindy Droog, Apr Email and Phone Number
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Cindy Droog, Apr personal email
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Communications leader, strategist and tactician with expertise in change management, organizational communications, executive presence, employee engagement, media outreach, content for owned- and paid social channels, reputation and issues management, and business growth strategy. Certified in Human-Centered Design. I have served in progressive roles of responsibility for companies and clients large and small, global and local, in consumer packaged goods, manufacturing, direct selling, publishing, energy, sports, nutrition and the global home goods industry. Designated top talent/high potential in each organization, with a love for leading with heart and a growth mindset. Currently serving alongside the Global Leadership Team of the world's largest ($8B) direct selling company, supporting the business goals of our CEO and top leaders of the areas of Science & Innovation, Digital Marketing, Technology, Human Resources, Reputation and Global Sales. Vast array of experiences and success in areas such as culture transformation, strategy implementation, brand communications, product launches, reputation management, merger & acquisition integration, organizational redesign and social media strategy and community management. In other words - more than just a communicator, but a well-rounded business professional with a passion for creativity, talent management, problem-solving and bringing high energy and a unique perspective to the table. In addition: heart for testing ideas, pivoting where necessary, and pushing the boundaries towards excellence. I have experience managing multiple agencies and vendors towards organizational goals, working alongside training & development, managing creative, launching and managing global centers of excellence, and actively pursuing relationships with influencers, policymakers and industry leaders.
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Strategic Communications CounselorSabo PrGrand Rapids, Mi, Us -
Vice President, Global Strategic Communications, Social Responsibility & ReputationAmway May 2020 - PresentAda, Michigan, Us -
Director, Executive And Internal CommunicationsAmway May 2019 - May 2020Ada, Michigan, UsEstablish and connect Amway’s brand strategy (vision, message, and tone) to employees and other key stakeholders globally. Lead the team responsible for developing and executing strategic communications projects that influence the global mindset of employees in how they respond to corporate strategies, priorities, and messages. Supports executive leadership as a communications advisor on both internal and external communications, offering counsel, positioning and expertise in social, digital, and creative content. -
Senior Manager, Global And North America Marketing & Communications StrategyAmway May 2016 - May 2019Ada, Michigan, UsLed marketing, communications, change management and inside sales teams to create meaningful experiences for potential and current new Amway entrepreneurs around the world. In bringing the global and local strategies to life, managed the successful launches of new products, new compensation model for distributors, and digital initiatives. Held internal, B2B and B2C communications responsibility. Supported Amway's top 14 markets, including USA, Korea, Japan, Mexico, Colombia, Canada, Thailand, Malaysia and Vietnam. -
Manager, Reputation & Issues ManagementAmway Jun 2014 - May 2016Ada, Michigan, UsResponsible for oversight and implementation of the formal global strategic process for managing reputation as a corporate asset/liability. Integrated public relations, business strategy, branding, organizational engagement and communications to lead and support global and regional Reputation Management efforts, using robust research data and insights. Works integrally with several teams, including Market Research, the Amway brand team, product brand teams, Global Public Relations, as well as with our market leaders to develop cohesive and aligned programs. Also responsible for leading the Issues Management discipline that guides organizational response and readiness to issues and/or crises – including development of materials, spokesperson identification and training, and more. -
Global Public Relations SupervisorAmway Oct 2011 - Jun 2014Ada, Michigan, UsManage the following projects and activities:- Search Engine Marketing program for Amway's North American affiliate, including major dietary supplement and cosmetic brands.- Search Engine Optimization for Amway Globals' off-domain properties.- eResponse program, which engages subject matter experts across the company in relevant online dialogue.- Develop social networking strategy; launched and manage Facebook and Twitter feeds (public-facing) as well as private communities for distributor force.- Additional work to reposition the Amway Global image online and create awareness, trial, and loyalty for our major brands. -
Digital Communications ManagerAmway Mar 2008 - Oct 2011Ada, Michigan, Us -
Senior Communications SpecialistAmway Feb 2006 - Mar 2008Ada, Michigan, Us -
Columnist And Freelance WriterNorth Star Writers Group 2003 - 2008Royal Oak, Mi, Us- Authored weekly "Working Mom" column, published in six small- to-mid-market weekly newspapers. http://004eeb5.netsolhost.com/cindydroog.htm- Published in Grand Rapids Business Journal, Grand Rapids Magazine, Peoria Woman -
Vice PresidentNorth Star Public Relations 2003 - 2006
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Adjunct Professor Of Public RelationsGrand Valley State University 2003 - 2005Allendale, Mi, Us- Taught 300- and 400-level courses, including Case Studies in Public Relations; Sports Marketing; and Senior Capstone courses, in which students develop PR strategies for real-world clients. - Modernized Research in Advertising & Public Relations Curriculum. -
Marketing ManagerValspar, Wood Products Division Jun 2000 - May 2003Cleveland, Oh, Us -
Public Relations Manager (Promoted From Pr Sr. Account Executive)Felder Communications 1996 - 2000- Managed team of public relations professionals serving exciting clientele such as HarperCollins Christian Publishing (formerly Zondervan Publishing House); Crystal Flash Energy (the first soy biodiesel provider in Michigan); Cascade Engineering and more. - Brought holistic approach to what was once strictly an advertising agency. Alongside talented visual artists, writers, videographers and strategists, helped ensure the most compelling insights and business-building ideas drove the creative process.
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Director Of Public RelationsPeoria Rivermen Minor League Hockey Club 1995 - 1996
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Account Assistant/InternShandwick 1993 - 1994UsI was fortunate enough to start my career at Dorf & Stanton Communications, just as it was merging into Shandwick. Here, I applied all I'd learned in books, and found my true calling. I worked on such accounts as Compaq Computer, LaBatt's and Sharp Electronics, with some of the smartest people in the business, planning media tours, media trainings, and trade shows, and pitching stories every day.
Cindy Droog, Apr Skills
Cindy Droog, Apr Education Details
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Syracuse UniversityCommunications Management - Abt -
Ohio UniversityPublic Relations -
Graduate, Leadership Grand Rapids -
Cornell UniversityChange Management Certificate
Frequently Asked Questions about Cindy Droog, Apr
What company does Cindy Droog, Apr work for?
Cindy Droog, Apr works for Sabo Pr
What is Cindy Droog, Apr's role at the current company?
Cindy Droog, Apr's current role is Strategic Communications Counselor.
What is Cindy Droog, Apr's email address?
Cindy Droog, Apr's email address is cy****@****bal.com
What is Cindy Droog, Apr's direct phone number?
Cindy Droog, Apr's direct phone number is +161671*****
What schools did Cindy Droog, Apr attend?
Cindy Droog, Apr attended Syracuse University, Ohio University, Graduate, Leadership Grand Rapids, Cornell University.
What skills is Cindy Droog, Apr known for?
Cindy Droog, Apr has skills like Copywriting, Social Media Marketing, Public Relations, Media Relations, Social Media, Blogging, Marketing, Internal Communications, Marketing Communications, Strategy, Facebook, Marketing Strategy.
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