Cindy Droog, Apr

Cindy Droog, Apr Email and Phone Number

Strategic Communications Counselor @ Sabo PR
Grand Rapids, MI, US
Cindy Droog, Apr's Location
Grand Rapids, Michigan, United States, United States
Cindy Droog, Apr's Contact Details

Cindy Droog, Apr work email

Cindy Droog, Apr personal email

n/a

Cindy Droog, Apr phone numbers

About Cindy Droog, Apr

Communications leader, strategist and tactician with expertise in change management, organizational communications, executive presence, employee engagement, media outreach, content for owned- and paid social channels, reputation and issues management, and business growth strategy. Certified in Human-Centered Design. I have served in progressive roles of responsibility for companies and clients large and small, global and local, in consumer packaged goods, manufacturing, direct selling, publishing, energy, sports, nutrition and the global home goods industry. Designated top talent/high potential in each organization, with a love for leading with heart and a growth mindset. Currently serving alongside the Global Leadership Team of the world's largest ($8B) direct selling company, supporting the business goals of our CEO and top leaders of the areas of Science & Innovation, Digital Marketing, Technology, Human Resources, Reputation and Global Sales. Vast array of experiences and success in areas such as culture transformation, strategy implementation, brand communications, product launches, reputation management, merger & acquisition integration, organizational redesign and social media strategy and community management. In other words - more than just a communicator, but a well-rounded business professional with a passion for creativity, talent management, problem-solving and bringing high energy and a unique perspective to the table. In addition: heart for testing ideas, pivoting where necessary, and pushing the boundaries towards excellence. I have experience managing multiple agencies and vendors towards organizational goals, working alongside training & development, managing creative, launching and managing global centers of excellence, and actively pursuing relationships with influencers, policymakers and industry leaders.

Cindy Droog, Apr's Current Company Details
Sabo PR

Sabo Pr

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Strategic Communications Counselor
Grand Rapids, MI, US
Cindy Droog, Apr Work Experience Details
  • Sabo Pr
    Strategic Communications Counselor
    Sabo Pr
    Grand Rapids, Mi, Us
  • Amway
    Vice President, Global Strategic Communications, Social Responsibility & Reputation
    Amway May 2020 - Present
    Ada, Michigan, Us
  • Amway
    Director, Executive And Internal Communications
    Amway May 2019 - May 2020
    Ada, Michigan, Us
    Establish and connect Amway’s brand strategy (vision, message, and tone) to employees and other key stakeholders globally. Lead the team responsible for developing and executing strategic communications projects that influence the global mindset of employees in how they respond to corporate strategies, priorities, and messages. Supports executive leadership as a communications advisor on both internal and external communications, offering counsel, positioning and expertise in social, digital, and creative content.
  • Amway
    Senior Manager, Global And North America Marketing & Communications Strategy
    Amway May 2016 - May 2019
    Ada, Michigan, Us
    Led marketing, communications, change management and inside sales teams to create meaningful experiences for potential and current new Amway entrepreneurs around the world. In bringing the global and local strategies to life, managed the successful launches of new products, new compensation model for distributors, and digital initiatives. Held internal, B2B and B2C communications responsibility. Supported Amway's top 14 markets, including USA, Korea, Japan, Mexico, Colombia, Canada, Thailand, Malaysia and Vietnam.
  • Amway
    Manager, Reputation & Issues Management
    Amway Jun 2014 - May 2016
    Ada, Michigan, Us
    Responsible for oversight and implementation of the formal global strategic process for managing reputation as a corporate asset/liability. Integrated public relations, business strategy, branding, organizational engagement and communications to lead and support global and regional Reputation Management efforts, using robust research data and insights. Works integrally with several teams, including Market Research, the Amway brand team, product brand teams, Global Public Relations, as well as with our market leaders to develop cohesive and aligned programs. Also responsible for leading the Issues Management discipline that guides organizational response and readiness to issues and/or crises – including development of materials, spokesperson identification and training, and more.
  • Amway
    Global Public Relations Supervisor
    Amway Oct 2011 - Jun 2014
    Ada, Michigan, Us
    Manage the following projects and activities:- Search Engine Marketing program for Amway's North American affiliate, including major dietary supplement and cosmetic brands.- Search Engine Optimization for Amway Globals' off-domain properties.- eResponse program, which engages subject matter experts across the company in relevant online dialogue.- Develop social networking strategy; launched and manage Facebook and Twitter feeds (public-facing) as well as private communities for distributor force.- Additional work to reposition the Amway Global image online and create awareness, trial, and loyalty for our major brands.
  • Amway
    Digital Communications Manager
    Amway Mar 2008 - Oct 2011
    Ada, Michigan, Us
  • Amway
    Senior Communications Specialist
    Amway Feb 2006 - Mar 2008
    Ada, Michigan, Us
  • North Star Writers Group
    Columnist And Freelance Writer
    North Star Writers Group 2003 - 2008
    Royal Oak, Mi, Us
    - Authored weekly "Working Mom" column, published in six small- to-mid-market weekly newspapers. http://004eeb5.netsolhost.com/cindydroog.htm- Published in Grand Rapids Business Journal, Grand Rapids Magazine, Peoria Woman
  • North Star Public Relations
    Vice President
    North Star Public Relations 2003 - 2006
  • Grand Valley State University
    Adjunct Professor Of Public Relations
    Grand Valley State University 2003 - 2005
    Allendale, Mi, Us
    - Taught 300- and 400-level courses, including Case Studies in Public Relations; Sports Marketing; and Senior Capstone courses, in which students develop PR strategies for real-world clients. - Modernized Research in Advertising & Public Relations Curriculum.
  • Valspar, Wood Products Division
    Marketing Manager
    Valspar, Wood Products Division Jun 2000 - May 2003
    Cleveland, Oh, Us
  • Felder Communications
    Public Relations Manager (Promoted From Pr Sr. Account Executive)
    Felder Communications 1996 - 2000
    - Managed team of public relations professionals serving exciting clientele such as HarperCollins Christian Publishing (formerly Zondervan Publishing House); Crystal Flash Energy (the first soy biodiesel provider in Michigan); Cascade Engineering and more. - Brought holistic approach to what was once strictly an advertising agency. Alongside talented visual artists, writers, videographers and strategists, helped ensure the most compelling insights and business-building ideas drove the creative process.
  • Peoria Rivermen Minor League Hockey Club
    Director Of Public Relations
    Peoria Rivermen Minor League Hockey Club 1995 - 1996
  • Shandwick
    Account Assistant/Intern
    Shandwick 1993 - 1994
    Us
    I was fortunate enough to start my career at Dorf & Stanton Communications, just as it was merging into Shandwick. Here, I applied all I'd learned in books, and found my true calling. I worked on such accounts as Compaq Computer, LaBatt's and Sharp Electronics, with some of the smartest people in the business, planning media tours, media trainings, and trade shows, and pitching stories every day.

Cindy Droog, Apr Skills

Copywriting Social Media Marketing Public Relations Media Relations Social Media Blogging Marketing Internal Communications Marketing Communications Strategy Facebook Marketing Strategy Corporate Communications Strategic Communications Sem Editing Entrepreneurship Speech Writing Management Creative Direction Reputation Management Crisis Communications Public Speaking Integrated Marketing Event Management Seo Press Releases Training Event Planning Social Networking Strategy Web Content Management Online Social Networking Leadership

Cindy Droog, Apr Education Details

  • Syracuse University
    Syracuse University
    Communications Management - Abt
  • Ohio University
    Ohio University
    Public Relations
  • Graduate, Leadership Grand Rapids
    Graduate, Leadership Grand Rapids
  • Cornell University
    Cornell University
    Change Management Certificate

Frequently Asked Questions about Cindy Droog, Apr

What company does Cindy Droog, Apr work for?

Cindy Droog, Apr works for Sabo Pr

What is Cindy Droog, Apr's role at the current company?

Cindy Droog, Apr's current role is Strategic Communications Counselor.

What is Cindy Droog, Apr's email address?

Cindy Droog, Apr's email address is cy****@****bal.com

What is Cindy Droog, Apr's direct phone number?

Cindy Droog, Apr's direct phone number is +161671*****

What schools did Cindy Droog, Apr attend?

Cindy Droog, Apr attended Syracuse University, Ohio University, Graduate, Leadership Grand Rapids, Cornell University.

What skills is Cindy Droog, Apr known for?

Cindy Droog, Apr has skills like Copywriting, Social Media Marketing, Public Relations, Media Relations, Social Media, Blogging, Marketing, Internal Communications, Marketing Communications, Strategy, Facebook, Marketing Strategy.

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