Cindy Eberl Email & Phone Number

Buffalo, New York, Us

Industry leader in developing and administering customized health benefit solutions for self-funded employers.Achieve targeted retention and growth of profitable membership and management of business relationships. ​ • Lead and develop talent, providing mentoring and oversight to client services management and staff• Develop and implement business plans and activities to meet department and corporate goals• Manage business relationships with employers, consultant and key decision makers• Collaborate with operational areas to ensure seamless implementation process for new clients• Expand client base, growing membership 20% in five year period (2013-2018)

Buffalo, New York, Us

Buffalo, New York, Us

Buffalo, New York, Us

Developed and implemented strategies to advance telehealth adoption in New York State. • Introduced the North East Region’s first telemedicine platform available directly to consumers and physicians • Developed, implemented and directed business plans and marketing strategies to support revenue targets• Secured $500,000 grant for regional health pilot to improve coordination of medical care• Supported initiatives of the Chief Medical Officer to improve perception of health plan within key constituents • Fostered key partnerships among internal and external stakeholders including executives and physician leaders• Recruited a network of 95 providers to deliver telehealth services• Negotiated contracts with provider groups• Acted as primary point of contact for vendor partner, and community partnerships • Managed annual budget of $2.6 million

Buffalo, New York, Us

Reporting directly to the President, responsible for the oversight of marketing, public relations, and medical provider recruitment for large primary care medical group with nine full-service health centers and affiliated medical practices. • Led marketing and communications strategy and planning across two operating regions• Served as corporate spokesperson and primary contact for various media• Developed advertising plans, collateral material and sales tools • Led physician recruitment efforts, attracting 25 physicians, physicians assistants and nurse practitioners in two years• Served as principle contact for all advertising and marketing communications external consultants and agency resources• Identified and directed key community partnerships and grassroots marketing • Revitalized brand position resulting in a substantial increase name awareness • Managed digital interface via web site design • Implemented new content managed web platform, which allowed publishing, editing and modifying content directly by department staff, saving time and money

Buffalo, Ny, Us

Led marketing strategy, planning, operations, communication and product development. Aligned regional activities with overall corporate marketing strategy.• Designed and executed communication strategies for brand and product campaigns • Served as regional marketing lead in senior strategy groups• Lead cross functional teams to identify issues, create solutions and implement actions in alignment with business objectives• Managed annual budget of $1.8 million dollars• Lead major expansion of commercial product portfolio that positioned region for substantial and profitable growth• Launched innovative web-based member retention program • Redesigned promotional tools to meet segmentation strategy goals and revitalize the brand and support profitable growth• Assisted with launch of Consumer Driven Health product portfolio • Honored with local and national recognition for 2002 -2003 advertising campaigns

Buffalo, Ny, Us

Drove commercial membership growth and retention in the large group segment. Secured and retained business through the proposal process. Oversaw the development and production of on-demand directory publication and sales collateral. Direct oversight of 6 account consultants and 2 proposal services staff.

Ba, Communication, Psychology

High School, General

Class Of 2017