Served as Chief Brand Officer, Creative Director, and Brand Voice. Told stories that invite consumers into craft beer. Operationalized product launches and content creation, and cultivated strategic partnerships. Integrated communications across Wholesale, E-Commerce, and Hospitality businesses (five owned & operated locations) to fortify brand and business growth.

Manage relationship between ZX and founders, GMs, and marketing teams of acquired non-beer/non-alc. brands. Develop and implement comprehensive digital and experiential campaigns in test markets in preparation for expansion.

Provided services ranging from strategy to specific deliverables for a mix of retained clients and project-based jobs.

Focused on delivery of digital and social media content marketing strategy; helped establish brand voice, tone and visual guidelines. Led editorial calendar planning (FB/IG/X), content strategy and production, creative brief writing, copy writing and testing, selection of media channels, establishing KPIs and reporting. Delivered annual strategic and creative briefs with integrated input from brand and trade marketing, consumer insights, and sales teams.

Defined consumer target, researched and wrote concepts, tested claims, and orchestrated product development with cross-functional and regional teams for core, intensive care, and beauty innovations.

Chosen for expatriate role in developing body lotion proposition for new product launch in China. Strategized concept that scored in 95th percentile for purchase intent in quantitative testing.

Awarded expat assignment to lead accelerated men’s personal care launch into Thailand, South Africa and the Middle East.

Dove Body Cleansing - Led cross-functional project teams to deliver all North American Bar and Body Wash innovation and conduct performance tracking.'all' Laundry Detergent - Led medical marketing program to drive advocacy among KOLs (physicians) promoting fragrance-free, dye-free product line; increased recommendations by +26%.

Managed admin and analysis for innovation and advertising research projects.