Cindy Feltch Email & Phone Number

Responsible for directing all aspects of a 4-person sales staff. Charged with increasing skier visits by 150% in first year. Instituted formal procedures for qualifying, quoting and contracting all group sales. Implemented Group Booking Report & Formal BEO processes. Also oversaw all aspects of Marketing and Public Relations during 8 months of tenure.

Increased Ski Area Offsite Ticket Sales 330%. Doubled domestic ski area group bookings in first year and attained continual growth each successive year. Instituted resort-wide Group Booking reporting mechanisms that resulted in improved interdepartmental communication and increased customer service. Created and implemented guerilla marketing efforts across New England with Corporate VIP Partners and several Ski Shop incentive programs. Proposed, designed and oversaw production of Winter Sales brochures: 2003-04 & 2004-05. Contributed to several ski & golf related marketing projects throughout tenure. Implemented Resort-wide International FIT Program that included negotiated contracts with over 20 Tour & Receptive Operators and oversaw listings in 26 UK Travel brochures. Increased Foreign Independent Travel business: room nights 343% and revenue 420% during 2003 and 2004. Increases of 150 to 200% each successive year. Attended the following International sales & marketing events: Pow Wow 2002-2007.

Created systems and procedures while chartering organization responsible for all aspects of sales in this multi-million dollar Snow Sport Resort. Sold resort products to a variety of private, social, professional and religious organizations. Provided sales support and service to all day and overnight groups. Negotiated long-term contracts with Domestic and International Tour Operators. Established two community outreach programs. One to increase sales of season passes and the other to improve Group Tour experiences. Awarded two employee recognition awards.

Served as F&B Manager or General Manager in various dining establishments. Specialized in Start-up and turn-around operations. Increased revenue while reducing operating costs in each organization.

Responsible for effective operation of 24-unit motel and 40 seat restaurant. Served in managerial roles including F&B operation, accounts payable, payroll, inventory- control, marketing and staff management.

Oversaw organization of professionals responsible for the introduction of new hardware computer products into Domestic and International facilities. Responsible for strategic lifecycle planning including training, sparing, repair and test technologies. Awarded an operational excellence award.

Responsible for the lifecycle management of new and existing custom computer products. Tenure included successful negotiation and management

Education record

Bsba, Marketing

Activities and Societies: Business Manager - Suffolk Journal Weekly Newpaper President - Phi Chi Theta - National Professional Business.

Education record

Graduate Level Certificate Program concentrating in Marketing, Pricing and Management of Federal Contracts and Subcontracts.